Croissant

Needed more proofing

Croissant had a sweet premise for a web movie, but the production values and acting failed to rise to the occasion. Oh yeah, there will be baking puns.

Sang Eun is a whisk taker. Abandoning her job and her law degree she attended pastry school and opened a bakery with her crumby boyfriend. A born loafer he rarely works and often gives away their profits buttering up his private yoga instructor. Gong Hee Jun spends most of his time studying for the civil service exam. He’s afraid he’ll grow mold, never having been able to hold down a job. After helping Sang Eun when she was injured, he applies for a job at her bakery. For Hee Jun it was love at first bite after tasting her croissants. He worries that his reputation as the “Assistant for Shutting Down” businesses will jinx her shop and burn her reputation.

Even in a shorter film, the dots knead to be connected. Hints were dropped, making it difficult to pin down relationships and sub-plots. The editing and production values often fell flat. Nam Bo Ra proved herself with her performance. Hyuk on the other hand mumbled through the entire film, with Hee Jun coming across as flavorless. I wasn’t sure if that was supposed to be a character trait or was a natural speech affectation.

Perhaps with more dough and in better hands the plot could have been smoothed out. I might not have loafed everything about this film but I donut want to say there was nothing to like about it. It had a nice message about persistence and going against the grain to bake your dreams crumb true!

14 July 2025

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