In the Name of Alcohol (2024)

A Whiff of Beer and Bubblegum

Sometimes a drama lands in the middle ground—not bad enough to rant about, not good enough to rave about. This particular romcom feels like white noise, a pleasant enough background hum that neither surprises nor offends. It’s just there.

The story, ostensibly about beer (and maybe a covert PSA for liver transplant hospitals), checks every box for its genre. It’s bubbly, light, and packed with characters whose childlike antics make you feel like you’re watching a cartoon version of adulthood. While the premise is quirky, the execution doesn’t quite pop.

The second couple, though, steals the spotlight with their adorably sweet interactions. They’re a joy to watch and, honestly, more compelling than the main storyline at times. Thankfully, the drama avoids some of the genre’s most tired tropes—no love triangles, no catastrophic miscommunications, and (hallelujah!) no noble idiocy. Instead, we get two couples who actually talk to each other and work through their issues like emotionally intelligent adults. A rare win for healthy relationship portrayals in romcoms!

However, the narrative feels so light it’s almost forgettable. The pacing meanders, and there are plenty of moments where you might find yourself zoning out. The “special forces” subplot? Let’s just say it’s absurd enough to make you question its inclusion. And while the music is cute and inoffensive, it doesn’t leave much of an impression either.

If you’re looking for depth or a strong emotional arc, this isn’t the drama for you. But if you’re in the mood for something breezy and low-stakes—complete with a classic Kopiko ad cameo—it might scratch that itch.

Ultimately, this drama is like a glass of beer on a lazy afternoon. It’s light, frothy, and gone before you know it. Not every sip is memorable, but at least it doesn’t leave a bad taste.

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Have a drink... or two

After first couple episodes (which were very slow) I thought this is going to be drama revolving around struggles (over)sensitive people have living in such loud world. And, since it was male lead who was sensitive, not typically FL, I was more interested to see how drama will explore his world and how he will "adapt" once he falls for FL. Unfortunately, they shifted focus on FL, her struggles and it became just one more drama with "ML is there for FL" and "wow, he is such a sweet guy".
Do I regret watching it? No, I don't. Would I watch it if I knew half way writers will forget about his sensitivity and turn it into simple plot device? No, I wouldn't.
It is sweet drama about family and friendship and people should try it, with or without FF button.

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