tvN's 100 Days of Deception is on top of the ratings, the buzz charts and now the brand rankings.
On November 12, the Korea Business Research Institute announced its November drama brand reputation rankings, and 100 Days of Deception took No. 1 with a brand reputation index of 9,225,025. KBS2's Love on the Menu and Disney+'s The Remarried Empress followed in second and third place.
The institute analyzed about 46.98 million pieces of brand big data for 21 dramas from October 12 to November 12. The drama's index was more than double that of second-place Love on the Menu (4,057,161). Keywords such as "tense," "immersive" and "breakthrough" ranked high, along with the names Kim Yoo Jung, Kim Hyun Joo and Park Jin Young, and the drama's positive sentiment ratio reached 96.73%.
The drama's ratings have climbed steadily. According to Nielsen Korea, it premiered at 5.3% nationwide and rose to 7.6% in episode 2, 9.0% in episode 4, 9.5% in episode 6 and 9.8% in episode 8, before hitting a series-high 10.7% with episode 10 on November 8, its first double-digit rating. It has also ranked No. 1 in Good Data Corporation's FUNdex TV-OTT drama buzz chart for two consecutive weeks since the fourth week of October.
Set in Gyeongseong in 1932 during the Japanese colonial period, 100 Days of Deception follows a pickpocket turned spy and an elite interpreter for the Japanese Government-General over 100 days. Directed by Yoo In Shik and Kim Yoon Jin and written by Ryu Bo Ri, it is tvN's special project for its 20th anniversary. With six episodes left, episode 11 will see Sato Shinichi (Jin Sun Kyu) also begin to suspect Lee Ga Kyung's (Kim Yoo Jung) true identity.
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