I can't speak for all people and I don't use kissasian too often, but in my case it's any of these situations:
a) I browse some website (douban, mdl, kissasian or whatever) and some movie catches my eye - because it was recently added, reviewed or recommended or any other similar reason. In this case being popular increases chances of me watching it, because someone had to watch it before writing a review for it. If I can't find it in like 5 minutes, I simply don't watch it. I think many people do it (not too sure). I've seen many comments like 'I usually don't watch crime movies, but I found a mv/read a review/read a synopsis/it had a nice title, so I watched it'
But I also find comments like these:
http://prntscr.com/kmw0g5
http://prntscr.com/kmw13z (it was a hong kong drama with cantonese audio)
So some people won't watch some movies because they simply don't like the language, even if it's a masterpiece that everyone should see and 95 out of 100 people recommend it.
b) I am in a mood for a particular gendre, so I browse some website (be it a streaming website or like mdl) with attributes, let's say 'korea + action + no romance' and I pick the one that has a nice plot and actors I like
c) I want to watch a particular movie, because, well... I want to watch it (it's a classic, it's a masterpiece, it's a movie by my favourite director, with my favourite actor or whatever) so I search for it, browsing all known websites
My ads on mdl are usually unrelated to drama unless it's a streaming site/netflix/cinema ad. I remember seeing 'Tribes and Empires' advertisement once and it caught my attention. I also checked out some of the movies from ads, but it didn't greatly impact what I wanted to watch. Not to mention many people either use adblock or pay for vip account here, so no ads.
Also, do an experiment and search stuff like 'japanese/chinese/korean/whatever movie eng subs' on youtube and see for yourself what are the first 10 (most popular) results.
In my case, 'korean movie eng sub' gives me one quasi-porn +18 movie, 100 days with mr arrogant, baby and I and 7 other movies that are either comedies or romances. That says something.
I think you should wait for more replies from people, maybe ask the same question on feeds?