Approved / Preferred Examples for Titles (China)

These examples highlight China–specific cases where correct main cover choices are often misunderstood.

All general approval rules apply as described in the Global Approved / Preferred Examples section.

Mainland China Promotional Identity & Language

Approved/preferred examples include:

• Official promotional posters or key visuals released for the Mainland China market

• Posters using:

  • Simplified Chinese titles

  • Official Mainland China branding and credits

• English-only posters only when:

  • They were officially used in Mainland China promotion, and

  • No Simplified Chinese promotional version exists

Key principle

If a Mainland China promotional visual exists, it always takes priority over overseas or foreign-market versions.

This applies regardless of:

• Overseas popularity

• International airing

• Platform display preferences

Platform Originals — Official Promotional Use

Approved/preferred examples include:

• Platform-branded posters for official Mainland China platform originals, such as:

  • Tencent Video

  • iQIYI

  • Youku

  • MangoTV

  • CCTV platforms

• Posters that were:

  • Released through official announcements

  • Used in press materials

  • Posted on official Weibo or promotional channels

  • Platform posters that clearly function as real promotional visuals, not UI assets

Important clarification

• A poster is not acceptable simply because it appears on a streaming platform

• App thumbnails, recommendation cards, and search-result visuals are not approved examples

• Platform branding does not override the requirement for official promotional intent

Pre-Approval & Early Promotional Posters

Approved/preferred examples include:

• Official promotional posters released:

  • Before final broadcast approval

  • Before scheduling confirmation

• Early promotional visuals that:

  • Were officially released

  • Were widely used during early promotion

  • Were never officially replaced by a later poster

China-specific context

Due to approval delays or policy changes, some titles never receive a later “final” poster. In these cases, the early official promotional visual remains the correct and preferred main cover.

Overseas Completion Without Domestic Replacement

Approved/preferred examples include:

• Original Mainland China promotional posters used:

  • During pre-production

  • During early domestic promotion

• Even when:

  • The domestic broadcast was cancelled

  • The title completed airing only overseas

  • Foreign platforms display different posters

Key principle

Overseas completion or foreign release does not replace the original Mainland China promotional identity.

If a Mainland China promotional poster exists, it remains the correct main cover.

Multi-Part / Split Drama Posters

Approved/preferred examples include:

• Separate official posters or visuals for:

  • Split parts (上 / 下)

  • Named segments

  • Anthology-style stories

• Posters that:

  • Clearly identify the correct part, subtitle, or segment

  • Were released for the specific airing period of that entry

Important

• Each separately listed title, part, or segment must use its own corresponding official visual

• Posters must not be reused across different database entries

• If no official promotional visual exists for a specific part, a placeholder is handled by the approval staff

Legacy Mainland TV Drama Posters

Approved/preferred examples include:

• Official promotional posters from older broadcast eras

• Posters that may:

  • Be text-heavy

  • Use montage layouts

  • Feature dated typography or design

  • Lower-resolution or scanned materials when no better official version exists

Key principle

Historical authenticity takes priority over modern design standards.

Older Mainland China titles are not required to meet contemporary poster aesthetics.

Archival Survival via Domestic Reference Sites

Approved/preferred examples include:

• Official promotional posters preserved primarily through:

  • Douban listings

  • Baidu Baike entries

  • Archived official Weibo posts

• Posters no longer available on:

  • Active broadcaster websites

  • Platform landing pages

China-specific note

In the Mainland China ecosystem, official promotional materials are frequently removed over time. Reliable domestic reference sites often serve as the only surviving record of authentic posters and are acceptable sources when the poster itself is official.

Closing Note

Approved main cover images for China titles are selected based on:

• Official origin

• Intended Mainland China promotional use

• Stable release identity

• Correct scope and context

Visual polish, platform visibility, or international popularity do not override official Mainland China promotional intent.

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