Approved / Preferred Examples for Titles (South Korea)
Contents
These examples highlight South Korea–specific cases where correct main cover choices are often misunderstood.
All general approval rules apply as described in the Global Approved / Preferred Examples section.
Broadcaster-Issued Promotional Posters Take Priority
Approved/preferred examples include:
Official promotional posters or key visuals released by:
Korean broadcasters (e.g. KBS, MBC, SBS, tvN, JTBC, ENA, EBS)
Visuals that:
Were used in the original broadcast promotion
Appear in official press materials
Are preserved on broadcaster or production sites
Key principle
For Korean titles, broadcaster-issued promotional visuals take priority, even when:
A platform later adopts a different poster
The platform poster is more widely visible
The platform version appears newer or more polished
Platform adoption alone does not redefine the main cover unless the title is a true platform original.
Official Horizontal Posters as Main Promotional Visuals
Approved/preferred examples include:
Official horizontal posters that were:
Released as the main promotional visual
Used consistently across press and broadcaster materials
Horizontal designs that:
Represent the title’s primary identity
Were never replaced by an official vertical version
Important clarification
In South Korea, horizontal posters are often the primary official poster, not secondary banners. When a horizontal poster is the official main visual, it remains correct and must be rotated per orientation rules rather than replaced.
Poster Replacement Only When Officially Adopted
Approved/preferred examples include:
Updated posters used as the main cover only when:
An official replacement poster was released
The new visual was clearly adopted as the primary promotional image
Not every newly released poster replaces the main visual.
Key principle
Poster changes must reflect official promotional intent, not:
Cast changes
Concept shifts
Platform preferences
Visual upgrades
Long-Running Variety Programs — Stability Is Correct
Approved/preferred examples include:
One consistent official program visual used across:
Multiple years
Cast or host changes
Format updates
Important clarification
For Korean variety programs, visual stability is correct by default. Covers should only change when an officially released and adopted replacement visual exists.
Closing Note
For South Korean titles, approved main cover images are selected based on:
Official broadcaster or production intent
Clear designation as the primary promotional visual
Stable and consistent usage
Correct scope and historical context
Platform visibility, novelty, or visual polish do not override official Korean promotional identity.
← Go Back (Approved / Preferred Examples Global)
← Go Back (Cover Image Guidelines for Titles Global)
