Cover Image Guidelines for Titles (Hong Kong)

These rules explain Hong Kong-specific requirements for selecting a main cover image for Hong Kong titles.

All general cover rules (official-only, integrity, orientation, scope, rejection cases, placeholders) are defined in the Global Cover Image Guidelines and apply here by default.

Language & Design Norms

Hong Kong promotional posters often differ visually from those of other regions.

Accepted and preferred examples include:

• English-only posters when they were officially released as part of the original Hong Kong promotion

• Minimal-text or graphic-forward designs, including posters with limited or no Chinese text

• Posters whose design prioritizes imagery over dense typography or credits

Important clarification

• Language density does not determine correctness

• A poster is not invalid simply because it:

  • Uses English only

  • Contains minimal text

  • Does not follow Mainland China design conventions

What matters is official Hong Kong promotional intent, not language expectations.

Hong Kong Promotional Identity

The main cover image must reflect Hong Kong’s own promotional identity.

Use:

• Posters officially released for the Hong Kong market

• Visuals used in the original Hong Kong promotion by:

  • Broadcasters

  • Distributors

  • Production companies

Do not:

• Replace Hong Kong posters with:

  • Mainland China promotional visuals

  • International redesigns

  • Platform-preferred alternatives

Even when multiple official posters exist, the correct main cover is the one that best represents the Hong Kong release identity.

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