Tags: AI-Generated Content

These guidelines explain how to apply AI-related tags to titles listed on kisskh (MDL), including dramas, movies, variety shows, and other eligible productions.

AI-related tags are intended to identify what content was generated using artificial intelligence and, where sufficiently documented, how extensively AI-generated material is used in a title.

The use of AI technology during production does not automatically qualify a title for an AI-generated content tag. Tags must reflect verified AI-generated material or creative contributions rather than general technical assistance.

General Rules

• Verified AI generation: Apply AI-related tags only when reliable sources confirm that generative AI was used to create or substantially generate content incorporated into the finished title.

• Source requirements: Every submission must include a reliable source supporting the specific tag being added or removed. Sources must establish the nature of the AI involvement and, when applicable, its extent.

• Production credits: AI-related crew credits do not automatically justify an AI-generated tag. Credits must identify a relevant generative contribution, or be supported by additional information explaining how AI was used.

• Technical AI assistance: Routine technical processes such as noise reduction, upscaling, color correction, motion tracking, automated rotoscoping, and similar AI-assisted post-production tasks do not qualify on their own.

• Promotional materials: AI-generated posters, trailers, advertisements, social media graphics, and other promotional materials do not qualify unless the generated material is also incorporated into the released title.

• Multiple tags: More than one AI-related tag may be applied when each describes a distinct, verified aspect of the production. Avoid adding redundant tags that communicate the same information.

• Uncertain extent: When sources confirm the type of AI-generated content but not its extent, apply only the relevant content-specific tag. Do not estimate the amount of AI involvement.

• Opening and ending sequences: When AI-generated material appears exclusively in a title's opening or ending sequence, apply only the AI-Generated Opening/Ending tag. Other content-specific AI tags should be used when the corresponding AI-generated material also appears within the main content.

Content-Specific AI Tags

These tags identify the type of material generated using AI. They may be applied independently of the extent-based tags.

AI-Generated Scenes

The title contains scenes or sequences created entirely or predominantly using generative artificial intelligence, including their principal characters, environments, actions, or other visual components.

Examples:

• A dream sequence generated predominantly using AI.

• A flashback or fantasy scene created almost entirely with generative AI.

• An AI-generated action sequence incorporated into an otherwise conventionally produced movie.

Does not include: Conventionally filmed scenes containing only individual AI-generated visual elements. See AI-Generated Visuals.

AI-Generated Visuals

The title contains AI-generated visual elements, such as backgrounds, objects, imagery, or visual effects, incorporated into otherwise conventionally produced footage or scenes.

Examples:

• AI-generated backgrounds behind conventionally filmed actors.

• AI-generated objects or environmental details added to live-action footage.

• AI-generated visual effects incorporated into otherwise conventionally produced scenes.

Does not include: Entirely or predominantly AI-generated scenes, conventional CGI without verified generative AI involvement, or routine AI-assisted visual enhancement.

AI-Generated Opening/Ending

The title features an opening or ending sequence containing AI-generated audiovisual material, including visuals, animation, music, voices, or other elements, regardless of whether the entire sequence or only specific components are AI-generated.

Examples:

• An opening credits sequence created predominantly using generative AI.

• A conventionally animated opening featuring an AI-generated theme song.

• An ending sequence containing AI-generated visuals or synthetic narration.

Does not include: AI-generated material appearing exclusively within the main content of the title, or promotional trailers not incorporated into the released work.

AI-Generated Script

The title contains dialogue, narration, or other scripted material written or substantially rewritten using generative artificial intelligence.

Examples:

• Dialogue generated using AI and incorporated into the final screenplay.

• AI-generated narration used in a documentary or variety show.

• A screenplay substantially rewritten using generative AI.

Does not include: Grammar correction, proofreading, brainstorming, minor writing suggestions, or other assistance that does not establish substantial AI-generated writing.

AI-Generated Voices

The title contains speech or vocal performances generated or synthesized using artificial intelligence, including dialogue, narration, dubbing, or voice cloning.

Examples:

• AI-generated dialogue spoken by a synthetic character voice.

• AI voice cloning used for a character's dialogue.

• AI-generated narration or dubbing incorporated into the released title.

Does not include: Conventional voice acting, ordinary pitch correction, noise reduction, or other technical processing that does not generate or synthesize a vocal performance.

AI-Generated Music

The title contains music generated or substantially composed using generative artificial intelligence, including songs, instrumental tracks, melodies, or other musical compositions.

Examples:

• An AI-generated song used in a drama.

• Background music composed using generative AI.

• An AI-generated instrumental theme incorporated into the soundtrack.

Does not include: AI-assisted mixing, mastering, audio cleanup, or other technical processing of conventionally composed music.

AI-Generated Sounds

The title contains non-musical audio generated using artificial intelligence, including environmental sounds, Foley effects, or other sound effects.

Examples:

• AI-generated rain, wind, or environmental ambience.

• AI-generated footsteps, impacts, or other Foley effects.

• Synthetic non-musical sound effects generated for a movie or series.

Does not include: Conventionally recorded sound effects enhanced through AI-assisted cleanup, restoration, or mixing.

Extent-Based AI Tags

These tags describe the overall extent of AI-generated content within a title.

Unlike content-specific tags, extent-based tags require reliable evidence establishing how extensively AI-generated material contributes to the production.

Do not assign these tags solely based on the number of AI-related credits, the number of production elements involved, or an estimated percentage of AI usage.

For series, assess the title or season represented by the MDL page rather than classifying the entire series based on a single episode.

Fully AI-Generated Content

The title's principal audiovisual content is entirely or almost entirely generated using artificial intelligence, although human creative direction, editing, and other production contributions may still be involved.

Examples:

• An animated series officially described as fully AI-generated, with its characters, environments, and principal scenes generated using AI.

• A short film whose visual content is created almost entirely using generative AI.

• A production officially identified as an AI-generated film or series, with supporting information confirming that AI generation constitutes its principal audiovisual content.

Important: Human involvement in prompting, directing, editing, or assembling AI-generated material does not automatically disqualify a title.

Partially AI-Generated Content

The title combines substantial AI-generated content with conventionally created material, with AI generation contributing meaningfully to its main audiovisual presentation or storytelling.

Examples:

• A live-action series featuring extensive AI-generated environments or sequences throughout multiple episodes.

• A movie combining substantial AI-generated footage with conventionally filmed scenes.

• A production in which significant portions of the principal visual content are generated using AI, while other substantial portions are conventionally produced.

Important: The presence of a single AI-generated scene or element does not automatically establish substantial AI involvement. Sources must support the broader extent of AI generation.

Minimally AI-Generated Content

The title contains a limited amount of AI-generated material, such as isolated scenes, brief sequences, or minor audiovisual elements, without AI generation playing a substantial role in its overall presentation.

Examples:

• A conventionally produced drama containing one brief AI-generated dream sequence.

• A movie featuring a small number of isolated AI-generated visual elements.

• A series whose only confirmed AI-generated material is a short opening or ending sequence.

Important: This tag should be applied only when sources establish that AI-generated content is limited in scope. Evidence of one AI-generated element does not necessarily prove that no additional AI-generated content exists elsewhere in the title.

Distinguishing Between Extent-Based Tags

There is no fixed percentage threshold for these classifications. The significance, distribution, and nature of AI-generated material should be considered together, based on reliable production information.

When the available evidence does not clearly support an extent classification, do not apply one.

Applying Multiple AI Tags

Content-specific and extent-based tags may coexist when supported by reliable sources.

Examples:

Do not automatically apply every related tag to a fully AI-generated title. Additional content-specific tags should be used when they provide distinct, useful information supported by the sources.

Likewise, do not automatically add an extent-based tag whenever a content-specific tag is approved.

Sources and Verification

All AI-related tag submissions must be supported by reliable sources.

Acceptable sources may include:

• Official production announcements or descriptions.

• Statements from production companies, broadcasters, or streaming platforms.

• Interviews with directors, producers, or relevant crew members.

• Official behind-the-scenes features or production breakdowns.

• Detailed production credits identifying specific AI-generated contributions.

• Credible reporting that documents the nature and extent of generative AI use.

A source must support the specific claim made by the tag.

For example, an official credit for "AI-Generated Backgrounds" may support AI-Generated Visuals, but it does not automatically establish Partially AI-Generated Content.

Similarly, a generic "AI Technical Support" credit does not establish that generative AI created any material incorporated into the released title.

Do not apply tags based solely on:

• Visual appearance or assumptions that content looks AI-generated.

• Unverified speculation or social media rumors.

• General AI-related crew credits without an identifiable generative contribution.

• AI use limited to promotional materials.

• Technical AI assistance without verified AI-generated content.

When sources are unclear or conflicting, do not assign a more specific or extensive AI classification than the evidence supports.

Final Notes

AI-related tags are intended to provide accurate, useful information about the content of a title, not to evaluate its quality or the production's decision to use artificial intelligence.

The presence of an AI-related credit does not automatically justify a tag, and the absence of an AI tag does not necessarily mean that no AI technology was used during production.

Always prioritize accuracy and verifiable information over assumptions. When the type of AI-generated content is known, but its extent is unclear, use the appropriate content-specific tag without assigning an extent-based classification.