Adapted from You Sijie’s novel (Jin Yin Cuo) Starring: Li Yunrui and Liu Xiening Director: Jin Xionghao (Liang Chen Mei Jin) Screenwriter: Ren Yanan (The Double) Start date: Early March 2026 Filming locations: Hengdian, Xiangshan Filming period: 120 days
[Basic Information] Status: Seeking investment Title: Zhu Yu Genre: Historical Romance Schedule: Tentatively March Platforms: Tencent Video, iQIYI Starring: Zhang Linghe, Tian Xiwei, Kong Xue’er, Deng Kai Director: Zeng Qingjie Screenwriters: Zou Yue (Head Writer), Jin Zi, Zeng Zhen Production: iQIYI, Tencent Video, Haohan Entertainment Original Work: Novel of the same name by Tuanzi Laixi
[Project Highlights] 1. Top-tier “visual powerhouse” CP with intense push-and-pull—guaranteed to hook viewers: Zhang Linghe as the fated “beautiful yet tragic” male lead and Tian Xiwei as the quintessential “slice-of-life/farming novel” female lead—perfectly matched casting. Joined by powerhouse actors Liu Lin, Yan Kuan, Yue Yang, Du Chun, Tan Kai, Mao Linlin, Ye Zuxin, and more, together portraying a sweeping ensemble legend set in a chaotic era.
2. Sweet, painful, fiery, and exhilarating—packed with high-energy plot points: A “white-on-the-outside, dark-on-the-inside” male lead × a contrast-cute female lead, subverting archetypes with extreme contrasts. A high-sweetness CP with top-tier tension, blending vivid, down-to-earth market life with grand themes of nation and righteousness in turbulent times. Sweet moments, angst, catharsis, and passion all in one—nonstop high-energy storytelling.
3. Hit-making creative team delivering a premium period drama: Directed by Zeng Qingjie, the breakout director of the dark-horse hit Blossom, widely praised for his classical aesthetics. Teaming up with Zou Yue, head writer of the blockbuster Love Like the Galaxy, to meticulously craft a high-quality, richly textured period epic.
The user below of your comment wanted to delete your comment.
Actually, his/her previous name was Tom and was changed to Jenn. I’ve already seen him/her in almost every drama since last year. Yeah, Jenn/Tom is very rude toward others.
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1 
Trailer:
https://weibo.com/7958648129/Qp1iiwBXk
Group poster:
https://weibo.com/7958648129/Qp1kkneWS
Group Poster character highlights:
https://v.douyin.com/LX11sM5WMQU/
Wang Xingyue [Xiao Huaijin] character highlights:
https://weibo.com/7707462078/Qp1miCHQN
Bai Lu [Li Peiyi] live photos:
https://weibo.com/7555511345/Qp1uCmo1r
[Clip] Trailer secondary creation
https://v.douyin.com/pzuXKZ5bsLc/
Individual stills:
https://weibo.com/7958648129/Qp1uu3T5r
[Clip] Trailer secondary creation
https://v.douyin.com/pQvdYNAUtAw/
Bai Lu character posters:
https://weibo.com/7555511345/Qp1T9fbNS
Behind-the-scenes video:
https://weibo.com/7958648129/Qp2sr93n9
https://weibo.com/3304314095/QoVvICF3I
https://weibo.com/7720358687/QoVsibkYD
📆 January 27
[Drama Official Weibo]
https://weibo.com/u/7958648129
9:30 cst — Trailer
9:35 cst — Group Poster
10:00 cst — Stills
14:00 cst — Behind-the-scenes
13:00 cst — Vertical behind-the-scenes clip
[Drama Official Douyin]
https://v.douyin.com/8zbGRXReiXI/
9:30 cst — Trailer
9:35 cst — Group Poster
9:45 cst — Trailer secondary creation
10:00 cst — Trailer secondary creation
12:00 cst — Vertical behind-the-scenes clip
[Artists' Official Weibo]
10:00 cst — Direct trailer post
Flexible time — Official Douyin Repost
Flexible time — Reservation Guide Photo
~~ Notice from Bai Lu and Wang Xingyue's Team ~~
https://weibo.com/7735105675/QoTqicAvc
Adapted from You Sijie’s novel (Jin Yin Cuo)
Starring: Li Yunrui and Liu Xiening
Director: Jin Xionghao (Liang Chen Mei Jin)
Screenwriter: Ren Yanan (The Double)
Start date: Early March 2026
Filming locations: Hengdian, Xiangshan
Filming period: 120 days
https://weibo.com/6566905425/QoUIOgfc0
https://weibo.com/2949989907/QoTCStuEZ
https://x.com/feiyudiaries/status/2015633518542434482?t=3-T5bnjOKO62ZBdRkEbkXA&s=19
• Subject to official announcement
https://x.com/feiyudiaries/status/2015620905997586740?t=WbBwphATrrm5ywlGRjdj-Q&s=19
"My You" MV (Ending Theme Song) by Mao Buyi
https://weibo.com/7926966325/QoS3ZyPUc
https://weibo.com/2591595652/QoS4usJcT
Still cuts:
https://weibo.com/7926966325/QoSgaf4V9
[Clip] MV secondary creation
https://v.douyin.com/kWnaO_3vUF8/
[Clip] Fang Muyang and Fei Ni
https://v.douyin.com/OKT8Z6WZ4lU/
[Clip] Qu Hua and Fang Mujing kissing scene
https://weibo.com/7926966325/QoTf324yF
https://weibo.com/7207886101/QoRCG4Xd4
https://weibo.com/1843633441/QoRAQDSNF
https://weibo.com/1843633441/QoRK5Algi
https://weibo.com/7207886101/QoRKvsPOg
https://x.com/kpopsmileshop1/status/2015596758257303786?t=zujC2tZeqMMo6TC2cF3jMg&s=19
https://x.com/zhangxiling_97/status/2015598253405028575?t=zhj6Ee0qnKF21COD4A1eeQ&s=19
It has been confirmed that the title has been changed.
Current Chinese title: 纯真年代的爱情
Former Chinese title: 实用主义者的爱情
https://weibo.com/7800725254/QoLPU48WC
📆 January 26
[Drama Official Weibo]
https://weibo.com/u/7926966325
10:00 cst — MV release
10:10 cst — Chen Feiyu repost
10:10 cst — Sun Qian repost
10:30 cst — Still cuts release
[Drama Official Douyin]
https://v.douyin.com/PTFQWKwW2FY/
10:00 cst — MV release
10:30 cst — [Clip] MV secondary creation
11:00 cst — [Clip] Atmosphere/ambience secondary creation
~~ Notice from Chen Feiyu and Sun Qian’s Team ~~
[Basic Information]
Status: Seeking investment
Title: Zhu Yu
Genre: Historical Romance
Schedule: Tentatively March
Platforms: Tencent Video, iQIYI
Starring: Zhang Linghe, Tian Xiwei, Kong Xue’er, Deng Kai
Director: Zeng Qingjie
Screenwriters: Zou Yue (Head Writer), Jin Zi, Zeng Zhen
Production: iQIYI, Tencent Video, Haohan Entertainment
Original Work: Novel of the same name by Tuanzi Laixi
[Project Highlights]
1. Top-tier “visual powerhouse” CP with intense push-and-pull—guaranteed to hook viewers: Zhang Linghe as the fated “beautiful yet tragic” male lead and Tian Xiwei as the quintessential “slice-of-life/farming novel” female lead—perfectly matched casting. Joined by powerhouse actors Liu Lin, Yan Kuan, Yue Yang, Du Chun, Tan Kai, Mao Linlin, Ye Zuxin, and more, together portraying a sweeping ensemble legend set in a chaotic era.
2. Sweet, painful, fiery, and exhilarating—packed with high-energy plot points:
A “white-on-the-outside, dark-on-the-inside” male lead × a contrast-cute female lead, subverting archetypes with extreme contrasts. A high-sweetness CP with top-tier tension, blending vivid, down-to-earth market life with grand themes of nation and righteousness in turbulent times. Sweet moments, angst, catharsis, and passion all in one—nonstop high-energy storytelling.
3. Hit-making creative team delivering a premium period drama: Directed by Zeng Qingjie, the breakout director of the dark-horse hit Blossom, widely praised for his classical aesthetics. Teaming up with Zou Yue, head writer of the blockbuster Love Like the Galaxy, to meticulously craft a high-quality, richly textured period epic.
https://weibo.com/2949989907/QoIFQljMc