They did promotion before it aired, Subway station, trucks and billboards.
promos defintely are late but seems like that long tail effect is happening. last night lotdt reach new peak on iqiyi heat index, 8400+ something, if they push maybe could get 8500 which this drama definitely deserve
loved it! but as a novel reader, I am not content they don't mention at all that Su Yishui is Imperial Emperor who break heavenly rules and reincarnated to experience tribulations in the mortal realm 😞 (although I really appreciate how in the drama there is more SYS pov)
I like the idea of this. So does that mean the characters in this will become self aware of their paths and fates…
from the synopsis yes the characters are self aware not just the FL who cross over. from the reuters it does seem the keep repeating same scenario but we won't know. original script charm
toast for an even better 2024!