Seo Kang-joon and Ahn Eun-jin confirmed to star in this. Scheduled to air in the second half of 2026 and will…
Depicts a couple in their tenth year of dating who, once familiar with each other, face unfamiliar emotions. It will portray them as a long-term couple who fill the void left by cooled passion with loyalty and trust, while grappling with the conflict between breaking up and marriage. The process of re-examining the essence of love and relationships as they encounter unimaginable emotional rifts at a dead end is expected to create a heartbreakingly realistic sense of empathy.
Nam Gung Ho is an assistant manager in the Hunmin Confectionery TF Team. He is a kind man equipped with both the friendliness and humor to win anyone over within ten minutes. Consequently, people assume he grew up without a single flaw, but due to his mother who was constantly causing trouble, he experienced countless hardships early in life. During those times, the one who wept even more sorrowfully than he did was his lover, Lee Mi Do.
Lee Mi Do is a film director. She was a promising newcomer who garnered worldwide attention for her college graduation project. However, she has repeatedly run into the wall of reality as her projects fall through, and worn down by repeated frustrations, she has lost her luster and is currently at rock bottom.
Seo Kang-joon and Ahn Eun-jin confirmed to star in this. Scheduled to air in the second half of 2026 and will also be released to viewers worldwide through the global streaming service Amazon Prime Video
• Project: Drama 'Buy King' (Working Title) • Production: Mr. Romance • Director: Jo Sung-hee • Production Office: Hakdong Station • Main cast completed
[Work Period] • Pre-production: In progress ~ April 2026 • Production: April 2026 ~ October 2026 * Currently in pre-production
*Sold Out Again Today* is a heartwarming yet playfully bickering romantic comedy that unfolds when Matthew Lee (a.k.a. "Mechuri")—a farmer working three jobs—and Dam Ye-jin, a top-tier home shopping host suffering from severe insomnia, find their paths crossing day and night. The series is already garnering significant attention for bringing together Ahn Hyo-seop—who has cemented his status as the "King of Rom-Coms" through hits like the *Dr. Romantic* series, *Lovers of the Red Sky*, and *Business Proposal*—and rising star Chae Won-bin, a talent to watch in 2026.
Ahn Hyo-seop takes on a fresh challenge with the role of Matthew Lee, a character who simultaneously juggles three distinct professions: farmer, cosmetics R&D researcher, and CEO of a natural cosmetics ingredient supplier. He is a figure who traverses every corner of his village while adhering to a flawless daily routine; yet, beneath this polished exterior lies a secret he cannot share with anyone—making him a truly multi-dimensional character. Anticipation is already mounting to see how Ahn Hyo-seop will portray the complex narrative of Matthew Lee—a man living such an intensely driven life that he has earned the nickname "God-Saeng-ler" (a master of the productive life).
Chae Won-bin steps into the role of Dam Ye-jin, a home shopping host affiliated with one of South Korea’s leading networks. Dam Ye-jin is a top-tier host currently riding a wave of success, achieving "sold-out" status across every category she handles—from general merchandise and health supplements to fashion and home appliances. However, having sacrificed sleep time and again out of a reluctance to waste precious working hours, she has ultimately lost the ability to sleep altogether and now suffers from severe, chronic insomnia. Consequently, as Dam Ye-jin attempts to successfully reunite with her long-lost sleep, anticipation is mounting for the story of her battle against insomnia—a journey shaped by Chae Won-bin.
Sharing a common trait—being infinitely devoted to their work yet endlessly indifferent to their own well-being—the two cross paths through a certain twist of fate and begin to become inextricably intertwined, 24 hours a day, day and night. Curiosity is growing regarding just what kind of destiny has entangled Matthew Lee and Dam Ye-jin.
Furthermore, attention is focused on the chemistry between Ahn Hyo-seop and Chae Won-bin as they craft a romance centered on the shared wish for a good night's sleep—a quest undertaken by two people who simply cannot catch a wink. Ahn Hyo-seop—who has established himself as a "Rom-Com King" with his affectionate gaze and charming baritone voice—and Chae Won-bin—who rose to prominence as a breakout rookie talent in *Doubt*—are expected to enhance the immersive quality of the series with their solid acting synergy, bringing to life the playful, bickering chemistry between Matthew Lee and Dam Ye-jin.
Ju Ji Hoon's agency, Blitzway Entertainment, stated to TV Report on the 16th, "Ju Ji Hoon has received an offer to appear in the drama 'Buy King' and is positively considering it."
Will be based on the hidden family wars of Korean chaebol families, excitingly depicting the complex family dynamics,…
Mr. Romance will be the production company for this
They have previously worked on 'Moving', 'Light Shop', 'Pachinko', 'Black Panther', 'Sense8', 'To All the Boys I’ve Loved Before 3', 'Avengers: Age of Ultron', 'Mr. Sunshine', 'Crash Landing on You', 'Pacific Rim', 'Guardian: The Lonely and Great God', and 'Batman v Superman' among other projects
Casting is said to still be in progress, from a staff recruitment from last week it was said that Main casting was completed so probably still locking down supporting cast and maybe international actors like they mentioned before i suppose
The poster was designed by Guilty Pleasure, they have made a pretty good amount of notable posters for big-scale dramas like Moving, Lovely Runner, Can this Love be Translated?, The Glory, and a lot of others
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https://www.kocowa.com/en_us/season/123908562
https://www.instagram.com/studiodragon.official/reel/DV9vTR1ghc_/?hl=en
https://www.instagram.com/studiodragon.official/reel/DV9vTR1ghc_/?hl=en
https://www.instagram.com/studiodragon.official/reel/DV9vTR1ghc_/?hl=en
Nam Gung Ho is an assistant manager in the Hunmin Confectionery TF Team. He is a kind man equipped with both the friendliness and humor to win anyone over within ten minutes. Consequently, people assume he grew up without a single flaw, but due to his mother who was constantly causing trouble, he experienced countless hardships early in life. During those times, the one who wept even more sorrowfully than he did was his lover, Lee Mi Do.
Lee Mi Do is a film director. She was a promising newcomer who garnered worldwide attention for her college graduation project. However, she has repeatedly run into the wall of reality as her projects fall through, and worn down by repeated frustrations, she has lost her luster and is currently at rock bottom.
https://m.entertain.naver.com/now/article/382/0001262088
https://www.youtube.com/watch?v=9WxUbL1klxU
https://www.filmmakers.co.kr/proCrewRecruiting/27586869
https://x.com/studiodragonKR/status/2033460784916013208
• Production: Mr. Romance
• Director: Jo Sung-hee
• Production Office: Hakdong Station
• Main cast completed
[Work Period]
• Pre-production: In progress ~ April 2026
• Production: April 2026 ~ October 2026
* Currently in pre-production
https://www.filmmakers.co.kr/proCrewRecruiting/27585378
*Sold Out Again Today* is a heartwarming yet playfully bickering romantic comedy that unfolds when Matthew Lee (a.k.a. "Mechuri")—a farmer working three jobs—and Dam Ye-jin, a top-tier home shopping host suffering from severe insomnia, find their paths crossing day and night. The series is already garnering significant attention for bringing together Ahn Hyo-seop—who has cemented his status as the "King of Rom-Coms" through hits like the *Dr. Romantic* series, *Lovers of the Red Sky*, and *Business Proposal*—and rising star Chae Won-bin, a talent to watch in 2026.
Ahn Hyo-seop takes on a fresh challenge with the role of Matthew Lee, a character who simultaneously juggles three distinct professions: farmer, cosmetics R&D researcher, and CEO of a natural cosmetics ingredient supplier. He is a figure who traverses every corner of his village while adhering to a flawless daily routine; yet, beneath this polished exterior lies a secret he cannot share with anyone—making him a truly multi-dimensional character. Anticipation is already mounting to see how Ahn Hyo-seop will portray the complex narrative of Matthew Lee—a man living such an intensely driven life that he has earned the nickname "God-Saeng-ler" (a master of the productive life).
Chae Won-bin steps into the role of Dam Ye-jin, a home shopping host affiliated with one of South Korea’s leading networks. Dam Ye-jin is a top-tier host currently riding a wave of success, achieving "sold-out" status across every category she handles—from general merchandise and health supplements to fashion and home appliances. However, having sacrificed sleep time and again out of a reluctance to waste precious working hours, she has ultimately lost the ability to sleep altogether and now suffers from severe, chronic insomnia. Consequently, as Dam Ye-jin attempts to successfully reunite with her long-lost sleep, anticipation is mounting for the story of her battle against insomnia—a journey shaped by Chae Won-bin.
Sharing a common trait—being infinitely devoted to their work yet endlessly indifferent to their own well-being—the two cross paths through a certain twist of fate and begin to become inextricably intertwined, 24 hours a day, day and night. Curiosity is growing regarding just what kind of destiny has entangled Matthew Lee and Dam Ye-jin.
Furthermore, attention is focused on the chemistry between Ahn Hyo-seop and Chae Won-bin as they craft a romance centered on the shared wish for a good night's sleep—a quest undertaken by two people who simply cannot catch a wink. Ahn Hyo-seop—who has established himself as a "Rom-Com King" with his affectionate gaze and charming baritone voice—and Chae Won-bin—who rose to prominence as a breakout rookie talent in *Doubt*—are expected to enhance the immersive quality of the series with their solid acting synergy, bringing to life the playful, bickering chemistry between Matthew Lee and Dam Ye-jin.
https://m.entertain.naver.com/now/article/241/0003499494
https://m.entertain.naver.com/now/article/213/0001377554
https://x.com/Channel_ENA/status/2032230227787858103
https://x.com/miming809/status/2032718717302485021
https://x.com/mbcdrama_pre/status/2033332416929263902
They have previously worked on 'Moving', 'Light Shop', 'Pachinko', 'Black Panther', 'Sense8', 'To All the Boys I’ve Loved Before 3', 'Avengers: Age of Ultron', 'Mr. Sunshine', 'Crash Landing on You', 'Pacific Rim', 'Guardian: The Lonely and Great God', and 'Batman v Superman' among other projects
https://www.filmmakers.co.kr/proCrewRecruiting/27581820
https://www.instagram.com/studio.guiltypleasure