Serious question. What is cloud booking and why do you need that for the drama Love in the Clouds?
Platforms have internal data not available to public. Pretty sure they have the means to know (maybe view count exclusive to them) and yes the express pass will help indicate its success as it means more π° to them.
Serious question. What is cloud booking and why do you need that for the drama Love in the Clouds?
What is "Cloud Booking" ?
πCloud booking = gifts free iQIYI/ Tencent/ Mango TV/ Youku VIP membership for a month
πIt allows the drama to attract passersby/audience, enhances the viewership count, and increases the heat index.
Note: Mango TV don't have the heat index metrics system.
-------------------------------------------
It's been the trend in Chinese platforms that started end of last year to the beginning of this year for dramas.
To understand it better, it's like the subscription we pay ourselves with these platforms for Netflix, Disney, international Youku/ iQIYI, WeTV, Mango....it's just this 179k cloud booking (1 cloud booking = Β₯30, prices might differ but this is the price for LITC in Youku) are given away for free to attract audiences in China.
Mostly arranged by the fan's money + contributions of the artists themselves (the star of that drama airing) / industry friends or acquaintances (actors and actresess)/ industry insiders (producers/directors etc) /brand endorsements of the leads/ drama fans.
HMH's fandom (π₯) alone covered the 100k+ in this total of 179k. HMH covered 10k. The overall from HMH's side is 125, 093 (there can be slight errors from the calculation).
+ It's also another way to show investors or the platforms that your fave is bankable (have strong commercial value) so they will be continuously hired for their job (acting). One of the purposes on why fans of traffic are dedicated to this cloud booking. They wanna help boost their fave's career.
Hou Minghao's "Love in the Clouds" has risen to 6th place on Youku's Best Seller Chart for effectively broadcast dramas. Even its upcoming dramas and the popularity of its characters are both ranked TOP1 among those born in 1995.
Note: Youku's Best Seller Chart is the platform's user acquisition chart. It's based on real spending power β membership + cloud package + related spending on π.
Either the company failed to offer him a better scripts or HMH just love challenging himself, his recent work…
There are other companies contacting him and I think he will established and solidify his singing fanbase before anything else then next the album or idk, let's look forward to what the plan is.
Either the company failed to offer him a better scripts or HMH just love challenging himself, his recent work…
He rejected LITC many times that we are all shocked af when the docking announced the upcoming official announcement near midnight to make sure he won't run away and he just started filming TUS. I vividly remember the rollercoaster of emotions that time π. The drama can't start without him that's why they pursued him for half a year, I'm actually curious what the producers did to make him agree because only then Youku decided to buy the rights to air on their platform when they knew he was on board on this project (π€‘ the twist that it got treated as an illegitimate son by this π afterwards). I hear many hearsays that he got pressured by the higher ups to agree or that it's a Hesong resource exchange. Good thing, it turned out fine π (10k heat index + he got the bonus of the effective broadcast) or I will be crashing out.
+ Watching that vlog is a whole cringefest. This vlog is made to uplift her beloved Hesong!!!!
π Recent interview from Zhang Yuanhuan, the chief producer of LITC yielded official certification:
1οΈβ£ From "Non-Top-Tier IP" to "A New Model for Xianxia Dramas" 2οΈβ£ Achieved a Double Explosion of Critical Acclaim and Popularity 3οΈβ£ Confirmed that future works within the same world-building series will continue to be developed
βΌοΈβΌοΈ Because a good first installment is essential for the possibility of further development of the series. Hou Minghao, after leading the Youku series with the "Outcasts" series and the "Young Fantasy Theater" series with "Dashing Youth," has further contributed to the independent development of the "Fu Guang Wonderland" IP series, leaving behind a longer-term development path and vitality.
This concept is impressive; it can positively support popular IP series, open up new theater formats, and promote the development of independent IP series, injecting them with unlimited possibilities.
While others are relying on the appeal and foundation of existing IP teams, Hou Minghao is already innovating, supporting new developments, and leading new trends, leaving immense benefits for both the platform and the collaborating teams.
Relying on oneself is always the greatest sense of security. You judge someone's success or failure based on a single drama, but he uses one drama to expand his territory, establish his brand, and generate revenue.
π Recent interview from Zhang Yuanhuan, the chief producer of LITC yielded official certification:
1οΈβ£ From "Non-Top-Tier IP" to "A New Model for Xianxia Dramas" 2οΈβ£ Achieved a Double Explosion of Critical Acclaim and Popularity 3οΈβ£ Confirmed that future works within the same world-building series will continue to be developed
βΌοΈβΌοΈ Because a good first installment is essential for the possibility of further development of the series. Hou Minghao, after leading the Youku series with the "Outcasts" series and the "Young Fantasy Theater" series with "Dashing Youth," has further contributed to the independent development of the "Fu Guang Wonderland" IP series, leaving behind a longer-term development path and vitality.
This concept is impressive; it can positively support popular IP series, open up new theater formats, and promote the development of independent IP series, injecting them with unlimited possibilities.
While others are relying on the appeal and foundation of existing IP teams, Hou Minghao is already innovating, supporting new developments, and leading new trends, leaving immense benefits for both the platform and the collaborating teams.
Relying on oneself is always the greatest sense of security. You judge someone's success or failure based on a single drama, but he uses one drama to expand his territory, establish his brand, and generate revenue.
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πCloud booking = gifts free iQIYI/ Tencent/ Mango TV/ Youku VIP membership for a month
πIt allows the drama to attract passersby/audience, enhances the viewership count, and increases the heat index.
Note: Mango TV don't have the heat index metrics system.
-------------------------------------------
It's been the trend in Chinese platforms that started end of last year to the beginning of this year for dramas.
To understand it better, it's like the subscription we pay ourselves with these platforms for Netflix, Disney, international Youku/ iQIYI, WeTV, Mango....it's just this 179k cloud booking (1 cloud booking = Β₯30, prices might differ but this is the price for LITC in Youku) are given away for free to attract audiences in China.
Mostly arranged by the fan's money + contributions of the artists themselves (the star of that drama airing) / industry friends or acquaintances (actors and actresess)/ industry insiders (producers/directors etc) /brand endorsements of the leads/ drama fans.
HMH's fandom (π₯) alone covered the 100k+ in this total of 179k. HMH covered 10k. The overall from HMH's side is 125, 093 (there can be slight errors from the calculation).
+ It's also another way to show investors or the platforms that your fave is bankable (have strong commercial value) so they will be continuously hired for their job (acting). One of the purposes on why fans of traffic are dedicated to this cloud booking. They wanna help boost their fave's career.
ζε§ (kΓ‘ng jΓΉ) β literally βcarry a show,β meaning an actor capable of carrying or leading a TV drama (a reliable leading performer)
Thus, he is introduced as β#HouMinghao, a leading post-95 young man capable of carrying dramas.β
πππ»π€π»
https://x.com/ncybear/status/1988265126261317820?t=osKfRw8Q-GdLvnvYTVHZvg&s=19
Broadcast schedule: late December 2025
Broadcast schedule: late December 2025
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"The Unclouded Soul" officially launched pre-broadcast investment promotion.
Broadcast schedule: mid December 2025
effectively broadcast dramas. Even its upcoming dramas and the popularity of its characters are both ranked TOP1 among those born in 1995.
https://m.weibo.cn/status/5230660231104273
Note: Youku's Best Seller Chart is the platform's user acquisition chart. It's based on real spending power β membership + cloud package + related spending on π.
Hou Minghao officially announced as the brand spokesperson for GWM ORA
https://x.com/archivesneo/status/1986631836773327333?t=FojT1FT8nyTgO5gDr12EBA&s=19
+ Watching that vlog is a whole cringefest. This vlog is made to uplift her beloved Hesong!!!!
1οΈβ£ From "Non-Top-Tier IP" to "A New Model for Xianxia Dramas"
2οΈβ£ Achieved a Double Explosion of Critical Acclaim and Popularity
3οΈβ£ Confirmed that future works within the same world-building series will continue to be developed
βΌοΈβΌοΈ Because a good first installment is essential for the possibility of further development of the series. Hou Minghao, after leading the Youku series with the "Outcasts" series and the "Young Fantasy Theater" series with "Dashing Youth," has further contributed to the independent development of the "Fu Guang Wonderland" IP series, leaving behind a longer-term development path and vitality.
This concept is impressive; it can positively support popular IP series, open up new theater formats, and promote the development of independent IP series, injecting them with unlimited possibilities.
While others are relying on the appeal and foundation of existing IP teams, Hou Minghao is already innovating, supporting new developments, and leading new trends, leaving immense benefits for both the platform and the collaborating teams.
Relying on oneself is always the greatest sense of security. You judge someone's success or failure based on a single drama, but he uses one drama to expand his territory, establish his brand, and generate revenue.
https://m.weibo.cn/status/5230080881855191
https://news.bjd.com.cn/2025/10/31/11381309.shtml
https://m.weibo.cn/status/5228185465655368
--------------------------------------------
The other 2 works from the same IP (Fu Guang Wonderland IP) with LITC as the first installment received the green light to proceed!
1οΈβ£ From "Non-Top-Tier IP" to "A New Model for Xianxia Dramas"
2οΈβ£ Achieved a Double Explosion of Critical Acclaim and Popularity
3οΈβ£ Confirmed that future works within the same world-building series will continue to be developed
βΌοΈβΌοΈ Because a good first installment is essential for the possibility of further development of the series. Hou Minghao, after leading the Youku series with the "Outcasts" series and the "Young Fantasy Theater" series with "Dashing Youth," has further contributed to the independent development of the "Fu Guang Wonderland" IP series, leaving behind a longer-term development path and vitality.
This concept is impressive; it can positively support popular IP series, open up new theater formats, and promote the development of independent IP series, injecting them with unlimited possibilities.
While others are relying on the appeal and foundation of existing IP teams, Hou Minghao is already innovating, supporting new developments, and leading new trends, leaving immense benefits for both the platform and the collaborating teams.
Relying on oneself is always the greatest sense of security. You judge someone's success or failure based on a single drama, but he uses one drama to expand his territory, establish his brand, and generate revenue.
https://m.weibo.cn/status/5230080881855191
https://news.bjd.com.cn/2025/10/31/11381309.shtml
https://m.weibo.cn/status/5228185465655368
--------------------------------------------
The other 2 works from the same IP (Fu Guang Wonderland IP) with LITC as the first installment received the green light to proceed!