The drama series #TheFragranceofOrchidsRemains# has surpassed 100 million RMB in cumulative paid subscriptions, fully realizing its commercial value.

In terms of the paid subscription structure, brand advertising constitutes the core revenue stream, estimated at 96.75 million RMB, with online streaming and merchandise serving as effective supplements. Overall, the paid subscription pattern is dominated by top-tier brand advertising, with fan support and IP derivatives providing synergistic support.

On the commercial advertising front, the drama series secured 29 brand and product logos, accumulating 197 advertising sessions. The title sponsor, Jin Dian, led all categories in terms of advertising time, while also covering mass-market, mid-to-high-end brands, demonstrating broad commercial applicability. Fan spending also showed strong momentum, with online screenings totaling 1.7397 million yuan and 57,991 seats booked. The lead actors and their fans were the main contributors to these screenings. Online merchandise sales were estimated at 2.1377 million yuan, with autographed photos, collectible cards, and other IP-related items selling briskly. Core audience participation was high, resulting in simultaneous growth across three monetization channels: advertising, fan support, and IP derivatives