Sweetheart Service (2025)

Cuteness can't save everything!

This one had the hallmark fake dating trope and it got off to a pretty good start, but it lost its footing in the middle and it was only partly redeemable in the end. 

The leads Yuha and Min U, had this awkward but cute chemistry that just worked. They weren’t over the top or too intense. Min U is the overthinker, always trying to keep things under control but clearly unsure of what he is doing half the time. Yuha also doesn't fall far from the tree either. He comes off as confident and charming, but he has his own battles to fight. It was fun watching these two emotionally stunted adults fake date their way and try to act unbothered while slowly unraveling.

But somewhere along the way, it got a little messy. Maybe it was the short runtime or just 1 episode per week that made it seem a bit incoherent or the fact that they tried to squeeze in too many tropes and unnecessary drama. Instead of exploring the characters more, the story leaned on tired cliches like throwing in a random female character to cause drama. We really don't need this in 2025 and especially when runtime is already pretty limited.

The second couple, Taeha and Jaemin had potential but didn’t get enough screen time to make their relationship feel believable. They were cute but it all felt rushed and surface level. It was all "blink and you will miss it" romance. I see them more as close friends or even if it was romantic, it was more from Jaemin's side.

On that note, I wasn’t a fan of Taeha’s character. He came off as manipulative and the whole "I did it out of love" excuse didn’t sit right with me at all. In my head if someone is like family to you, you just don’t lie to them and mess with their life in order to protect them, considering that person is an ADULT. The way it was glossed over and hugged out left a sour taste in my mouth.

Also there were too many beauty filters on actors faces. They were already handsome and charming, the plastic doll finish wasn't needed.

Overall, I did enjoy the first half, which makes me a little disappointed. It’s one of those "too many cooks and tropes destroys the soup" situation where everything is in there, but nothing gets enough time to shine.

That said, it’s still a light and a short watch. I would recommend it if you like fake dating tropes and aren’t looking for anything too deep. It’s fine for a one-time watch.

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Boring as hell ...

How can such a short series be so boring? Strongberry is not back with a solid BL. The finale was split in two parts, just a cash grab because it added only 7 Minutes more to episode 12/1... What a waste of money. They even did not complete the story of the side couple. So this series has only 12 episodes where the second one is extended to around 23 minutes.

So overall, while the actors are cute to handsome, they were as good as the script let them. The story started with a nice premise but it got boring fast, because there was not much character development for a long time. The also added the kinda "bad" woman for too long imho. I don't like people medling in other peoples affair. Especially bad for the side couple, they are "floating" in the air and we don't know if they did get together or not. At a positive note, they did really kiss :)

So this is a medicore show which did not kept me interested past the 6th episode. For a KBL it's quite disappointing, but after "The Idol" it's an slight improvment.

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