SUMMARY OF ACHIEVEMENT AND VIEWERSHIP of "Moonlight Mystique" After 44 Days of Broadcasting (January 7 - February 20, 2025)
Today, February 20, "Moonlight Mystique" (starring Bại Lu and Ao rui Peng ) officially concluded its Yun he broadcast cycle. Let's review some of the achievements the drama has accomplished in the past 44 days.
Average Viewership:
- Yun he:
- First-day viewership broke 19.23 million.
- Average viewership: approximately 30.3 million per episode (as of February 19, still updating).
- Ranked #1 in TV dramas with the highest first-day viewership in 2025.
- Ku Yun:
- First-day viewership broke 14.92 million.
- Average viewership: approximately 31.72 million per episode (as of February 19, still updating).
- Broke 50 million viewership on January 24.
Achievements of"Moonlight mystique"on Social Media and Broadcasting Platforms
*XHS:*
- Hashtag views: 2.54 billion
- Ranked #1 in TV dramas with the highest views on XHS in 2025.
*DOUYIN:*
- Hashtag views: 17.36 billion
- Ranked #1 in TV dramas with the highest views on Douyin in 2025.
- Certified as one of the most popular TV dramas on Douyin in 2025, with a highest temperature of over 320 million.
- The Douyin account for the drama has:
- 14 videos with over 1 million likes
- Highest video with 2.71 million likes
- Promotional video "Bao Bang Yi Shuo (Hold you with one hand)" featuring Bai Lu and Ao rui Peng with 13 million likes (as of February 20)
*ADVERTISEMENTS AND BROADCASTING RIGHTS:*
- Advertisements:
- Total of 115 advertisements from 22 brands
- Total duration of 1062 seconds, averaging 26.55 seconds per episode
- As of the current time, "Moonlight Mystique" is the best-selling TV drama on IQIYI in early 2025, with:
- Total views of 3.15 billion
- Revenue of over 100 million yuan (calculated from January 1 to February 20
RATINGS AND ACHIEVEMENT of "Moonlight Mystique" on Various Platforms
*HAI DENG:*
- Ranked #1 in TV dramas on the second day of broadcast, with a market share of 8.19%.
- Led the rankings for 12 consecutive days, with a highest market share of 12.26%.
- Won the title of "Hottest TV Drama" on Hải Đeng in January 2025, with over 980 million views (as of January 31).
*SOCIAL MEDIA PLATFORMS:*
*DOUBAN:*
- Initial rating: 5.9 (based on 180, 000 reviews)
*BAIDU:*
- Highest Baidu index: 202,638
*WEIBO:*
- Initial rating: 7.8
- Highest temperature: 99.7/100
- Total Weibo topic reads: 5.53 billion (as of February 20)
*WEIXIN:*
- (January 7 - January 29)
- Highest film index: 114,844,166
- Highest Bai Shuo index: 91,415,535
- Highest Fan yue index: 28,765,941
- Highest Bai Lu index: 180,347,701
Others Ratings and Achievements of "Moonlight Mystique"
*VLINKAGE:*
- BAI LU index broke 9 for the second time since broadcast began (highest at 9.27).
- FAN YUE index broke 9 for the fourth time since broadcast began (highest at 9.15).
- Vlinkage film broadcast index broke 80 for the first time since broadcast began, reaching a high of 88.06, and ranking #1 for 13 consecutive days since broadcast began.
*DATAWIN:*
- Datawin film index broke 2.0 for the second time since broadcast began, reaching a high of 2.365.
*MAOYAN:*
- (As of February 15)
- Maoyan temperature for January 2025: "Moonlight Mystique" was the hottest romantic drama in January with 9719.50 points.
- Accumulated views exceeded 1.7 billion on Maoyan (as of February 15).
*AIMAN:*
- Ranked #1 on the Top 20 Most Popular TV Dramas chart on the first day of broadcast and led the chart for 40 consecutive days (from January 7 to February 16), with a highest temperature of 91.61.
- According to Aiman, views of "Moonlight Mystique" on the iQIYI platform exceeded 3 billion (as of February 6).#MoonlightMystique, starring #BaiLu and #AoRuipeng, achieved the highest viewership among #XiaoHongShu dramas in 2025, amassing a total of 25.5 billion views during its peak broadcast period. Congratulations!
Recent statistics from #Maoyan Professional Edition indicate that the effective playback volume for #BaiLu and #AoRuipeng's #MoonlightMystique has surpassed 1.8 billion views. Additionally, data from the #Gouzheng "Uni Reach System" Technology reveals that #MoonlightMystique's daily activity scale for on-demand TV series has reached 854,000 households, securing the top position in the overall landscape of on-demand TV series. Congratulations!
Moonlight Mystique has exceeded 1.8 Billion+ views of Tiktok playback volume of Chinese dramas
Currently it is 🥇 drama on Tiktok which has highest playback volume of Chinese dramas of (2024- 2025 )
English - 801 Million
Vietnames - 748 Million
Thai - 271 Million
Total - 1.820 Billion
