Maybe if it's available on other platforms like Netflix, Amazon Prime, Disney, Hulu, etc, it might find a larger audience.
It also depends on the kind of content that is produced. China does xanxia/wuxia really well but it might have a niche audience. Some of it's modern dramas are also good. Chinese movies were popular even before Korean movies.
One good thing that China is doing is making multi-sub closed captioning available on it's web dramas. That's the best way to find a larger audience.
