Ratings matter, in my personal opinion. They're a gauge where you can measure the viewers' loyalty or following to a show.
Just saying. :)
Am disappointed at SBS for going back on their word when it clearly shown that Ep 8 was ready. A lot of viewers felt robbed tonight.
But what the hell, if you want a show that makes you think, and think again, Rooftop Prince is DAEBAK! Dang, I need to watch it again...