Rejected / Not Acceptable Examples for Titles (China)
Contents
The following images must not be used as the main cover image for Mainland China titles. These submissions will be rejected even if they are commonly seen online, displayed on platforms, or widely reposted.
All general rejection rules apply as described in the Global Rejected / Not Acceptable Examples section. The cases below highlight China-specific issues that commonly cause incorrect submissions.
Mainland China Language & Market Identity Violations
Rejected examples include:
English-only posters that were not part of the official Mainland China promotion
Traditional Chinese posters used in place of Mainland China (Simplified Chinese) materials
Mixed-language posters that were not officially released for the China market
Overseas-market posters (Korean, Japanese, international) replacing Mainland China promotional visuals
This applies even if:
The drama or film fully aired overseas
The domestic broadcast was cancelled
The title was completed or released abroad
If a Mainland China promotional visual exists, it must be used.
Post-Airing Identity Drift & Spoiler Posters
Rejected examples include:
Posters released after airing that:
Change the narrative tone
Reveal relationships or endings
Reframe the title based on the final plot outcomes
Posters adopted by platforms or databases after completion that do not reflect the original airing identity
Late-stage promotional visuals that override the drama’s established public image
The main cover must represent the title’s stable identity during its original release period, not its retrospective framing.
Platform UI & Algorithm-Generated Visuals
Rejected examples include:
Images that exist only as:
App thumbnails
Recommendation tiles
Search-result visuals
Platform-generated vertical crops not released as official posters
Images where:
Titles, credits, or branding were removed
Layouts were reformatted for app display
Chinese platforms frequently generate UI-specific artwork. Platform display alone does not make an image an official poster.
Overseas Completion & Distribution Edge Cases
Rejected examples include:
Overseas promotional posters replacing Mainland China visuals when:
The title began airing in China
A Mainland China promotional poster exists
Foreign-market posters used as the main cover for:
Domestically cancelled but overseas-completed productions
In these cases, the original Mainland China promotional poster remains the correct main cover image.
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