Rejected / Not Acceptable Examples for Titles

The following examples show what must not be used as a main cover image.

Submissions matching any case below will be rejected, even if the image is:

• Commonly seen online

• Displayed on streaming platforms

• Widely reposted on databases or social media

Popularity, visibility, resolution, or visual appeal do not override correctness. These rules apply to all countries and all content types, unless a country-specific exception is explicitly stated.

Unofficial, Fan-Made, or Aggregator Images

The following are never acceptable as main cover images:

Fan-made posters or edits

• Images sourced only from blogs, forums, or fan pages

• Aggregator-hosted images without an official source

• Database-generated or auto-composited covers

• “Better than nothing” images submitted as placeholders

Unofficial images do not become acceptable through popularity, circulation, or repeated reuse.

Platform UI, Thumbnails, and App Images

The following are rejected:

• Platform thumbnails

• App UI images

• Homepage banners or carousel images

• Search-result images

• Playback screenshots or images with UI overlays

Images designed for platform navigation or UI display are not promotional posters.

Cropped, Cleaned, Reconstructed, or AI-Altered Visuals

The following are rejected:

• Cropped posters

• “Cleaned” images (logos, titles, credits, or text removed)

• Rebuilt or reconstructed layouts

• Reassembled banner images

• AI-enhanced or AI-upscaled visuals

All official branding and original layout must remain fully intact.

Scene Stills, Episode Images, and Screen Captures

The following are not acceptable:

• Episode stills

• Scene screenshots

• Trailer frames

• Behind-the-scenes photos

• Cast photos not intended as promotional posters

Screenshots or still images are not valid substitutes for promotional visuals.

Incorrect Scope or Context

The following are rejected when used incorrectly:

• Episode-specific visuals used on title-level pages

• Season-specific visuals used on program-level pages

• Spin-off visuals reused for parent titles

• Parent-title visuals reused for spin-offs or separate entries

The cover image must exactly match the scope of the page it represents.

Character or Cast Posters Used Incorrectly

Character- or cast-focused posters are rejected only when misused.

Rejected cases include:

• Character posters submitted when they were not the official main promotional visual

• Cast posters used when a different official main visual exists

Important clarification:

• Character- or cast-focused posters are acceptable when they were officially released and used as the main promotional visual for the title.

Temporary, Campaign, or Marketing-Only Materials

The following are rejected:

• Countdown posters

• Event or fanmeeting visuals

• Short-term campaign graphics

• Festival schedule posters

• Anniversary, remaster, or re-release posters (when not applicable)

Temporary or promotional materials do not replace official main visuals.

Wrong Market or Wrong Release Identity

The following are rejected:

• International posters replacing domestic promotional visuals

• Mainland or foreign posters replacing local-market posters

• Platform redesigns overriding original market promotion

The main cover must represent the correct market and release identity.

Program-Specific Rejections (TV Programs Only)

The following are rejected for TV programs:

• Rotating covers without an officially released replacement

• Reusing parent-program visuals for spin-offs

• Collages or composite images

• Logos used as main covers when official posters or visuals exist

Host or Cast Changes

Host or cast changes do not automatically require a cover change. A cover may be updated only if an official replacement visual was released and adopted as the new primary promotional image

Do not change covers based on:

• Episode-specific changes

• Temporary lineups

• Fan preference

Co-Productions — Rejected Cases

The following are rejected:

• Secondary-market posters replacing primary-market visuals

• Platform-driven redesigns overriding the original lead market’s promotion

Secondary-market materials may exist but are not used as main covers.

Final Reminder

• A wrong cover image is worse than no cover image

• If no official promotional visual exists, a custom database cover will be applied by approval staff.

• Covers must never be reused across different titles

• Aggregator-hosted images never override official materials

• Orientation and format rules must always be followed

Accuracy, intent, and official usage always take priority over visual polish.

Country-Specific Rejected / Not Acceptable Examples

China

Hong Kong

Japan

Philippines

Singapore

South Korea

Taiwan

Thailand

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