Rejected / Not Acceptable Examples for Titles (Japan)

The following images must not be used as the main cover image for Japan titles. These submissions will be rejected even if they are commonly seen online, displayed on platforms, or widely reposted.

All general rejection rules apply as described in the Global Rejected / Not Acceptable Examples section. The cases below highlight Japan-specific issues that commonly cause incorrect submissions.

Foreign or Platform Posters Replacing Japanese Release Identity

Rejected examples include:

• International or overseas posters used when a Japanese promotional visual exists

• Streaming-platform posters replacing Japanese theatrical or broadcast posters by default

• Localized marketing visuals that override the original Japanese release identity

In Japan, domestic promotional intent takes priority, regardless of platform visibility.

Production Committee & Market Intent Violations

Rejected examples include:

• Posters that do not reflect the official Japanese release intent as defined by:

  • The broadcaster

  • The distributor

  • The production committee

• Posters that alter title identity, framing, or positioning for foreign markets

Language alone does not determine validity — official origin and intended Japanese market use do.

Packaging, Box-Set, and Compilation Artwork

Rejected examples include:

• DVD / Blu-ray box-set covers used when an original promotional poster or key visual exists

• Compilation, anniversary, or reissue artwork that:

  • Represents multiple titles

  • Represents a later release cycle

  • Replaces the title’s original release identity

• Packaging designs created for:

  • Multi-title collections

  • Season bundles

  • Promotional campaigns unrelated to the original broadcast or theatrical release

Important Exception

When no original promotional artwork survives, the following are valid and acceptable:

• Official Japanese DVD or Blu-ray covers that:

  • Were commercially released in Japan

  • Represent a single title

  • Are period-appropriate

• Archival promotional materials such as:

  • Flyers

  • Posters

  • Press sheets

  • Pamphlets, sourced from auctions, private collections, or archives, provided the material itself is authentic

In Japan, authenticity and historical accuracy take priority over format when no original poster exists.

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