Bae Seung Yeon, known professionally as Yoni P. or Yoni Pai, is a South Korean fashion designer. She attended Hansung University and later also moved to London to enroll in the London Fashion College. She began her career in fashion after obtaining the Samsung Fashion Design Fund in 2006 and she was also awarded the Minister of Knowledge Economy Award in 2010. She has participated in several fashion weeks in London and Seoul and alongside her longtime friend and husband, Steve Jung, created the brand Steve J. & Yoni P. The brand secured collaborations with L'Oréal, SHO Jewelry and Samsung and she served as director of the brand from 2010 until 2019. Since 2020, she is now the chief producer of the brand Kiki Heroes and the director of Ape The Great & Sports.

(Source: Korean = Wikipedia || Translation = kisskh) Edit Biography