South Korean professor and entrepreneur. He graduated from Parsons School of Design with a bachelor's and later a master's degree. After graduating from Parsons he worked at the School of Design from 1998 until 2005 when he returned to South Korea and became a professor in the Department of Industrial Design at the Korea Advanced Institute of Science and Technology (KAIST). Since 2021 he is also the director of Lotte Holdings Design Management Center.

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