Fluffy, funny, and entertaining—but still light on realism and substance.
A Business Proposal is an easy, feel-good watch that delivers laughs, charm, and chemistry—but not much emotional depth. It’s the kind of drama that makes you smile throughout, even when you know most of what’s happening could only exist in K-drama logic.
At first, I struggled with how unrealistic the characters’ behavior felt, especially the male leads. They weren’t shallow, but something about their reactions just didn’t feel grounded. They were polished, composed, and successful, but lacked emotional authenticity outside of their “business persona.” The female lead, while likable, got away with a lot that would’ve caused real tension in any believable relationship. Conflicts appeared and disappeared without consequence, and the drama leaned heavily on charm over substance.
That said, there *was* a noticeable shift around episode 9. Once the leads officially got together, their chemistry started to feel more natural. The attraction became believable, and their interactions flowed better—less performance, more comfort. That improvement gave the show a bit more heart and saved it from feeling completely artificial, which is why I ended up rating it a 7.5 instead of a 7.
The comedy lands well, the second couple remains a highlight, and the pacing makes it easy to binge. It’s a well-made drama that does exactly what it promises—it entertains—but it never really tries to dig deeper. All style, all fluff, very little soul.
Pros:
✔ Great comedic timing and fun pacing
✔ Noticeably improved chemistry after episode 9
✔ The second couple feels more grounded and genuine
✔ Bright visuals and bingeable energy
Cons:
✘ Still lacks emotional realism or weight
✘ The male leads’ reactions feel overly polished
✘ The female lead faces no meaningful pushback
✘ Fluffy tone that sacrifices substance
Would I rewatch?
Maybe—for the later episodes and comedy, but not for the story itself.
At first, I struggled with how unrealistic the characters’ behavior felt, especially the male leads. They weren’t shallow, but something about their reactions just didn’t feel grounded. They were polished, composed, and successful, but lacked emotional authenticity outside of their “business persona.” The female lead, while likable, got away with a lot that would’ve caused real tension in any believable relationship. Conflicts appeared and disappeared without consequence, and the drama leaned heavily on charm over substance.
That said, there *was* a noticeable shift around episode 9. Once the leads officially got together, their chemistry started to feel more natural. The attraction became believable, and their interactions flowed better—less performance, more comfort. That improvement gave the show a bit more heart and saved it from feeling completely artificial, which is why I ended up rating it a 7.5 instead of a 7.
The comedy lands well, the second couple remains a highlight, and the pacing makes it easy to binge. It’s a well-made drama that does exactly what it promises—it entertains—but it never really tries to dig deeper. All style, all fluff, very little soul.
Pros:
✔ Great comedic timing and fun pacing
✔ Noticeably improved chemistry after episode 9
✔ The second couple feels more grounded and genuine
✔ Bright visuals and bingeable energy
Cons:
✘ Still lacks emotional realism or weight
✘ The male leads’ reactions feel overly polished
✘ The female lead faces no meaningful pushback
✘ Fluffy tone that sacrifices substance
Would I rewatch?
Maybe—for the later episodes and comedy, but not for the story itself.
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