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On It's Okay to Not Be Okay Jul 22, 2020
ItsOkayToNotBeOkay 'Popular' in over 190 Countries: The Power of K-Drama
Studio Dragon's 'It's Okay to Not be Okay', also known as 'Psycho, but It's Okay' is getting an explosive response abroad. IOTNBO is currently being broadcast domestically through tvN channel and streaming in over 190 countries around the world via Netflix.
IOTNBO is loved not only in Southeast and Northeast Asian countries such as Hong Kong, Malaysia, Singapore, Thailand, and Japan, but also in South American countries such as Brazil, Bolivia, Peru, and Chile, as well as in Nigeria and Australia.
On the IMDb site, which rates content from around the world, IOTNBO scores 9.2 out of 10. This is higher than the recent 'Crash Landing on You' which scores 8.8/10 and 'The King: Eternal Monarch' which scores 8.4/10, both of which are also gaining popularity in the global market.
Viewers from all over the world watched the first episode which received positive comments: “It will be fascinating with addictive stories and beautiful productions”, “It's different from the K dramas we've seen so far”, “You shouldn't think of it as a typical romance drama, it's definitely a drama of a different depth”, "I was fascinated and still immersed in this work.”
Foreigners are paying attention to the worldwide popularity of Korean dramas, from the popularity of 'It's Okay to Not Be Okay' to 'Crash Landing on You'. Time magazine in the United States covered the popularity of Korean dramas and recommended 10 K-dramas.
Leading global media outlets continue to analyze the reasons for the popularity of K-drama and introduce the works that are about to be launched. In addition, Forbes of the United States also exported articles for new entrants and enthusiasts of K-dramas, such as introducing old films released several years ago.
Netflix, which is in charge of streaming IOTNBO said, “Viewers of various languages ​​and cultures enjoy 'It's Okay to Not Be Okay' through Netflix and express interest and love for Korean content. "I look forward to the continued love of It's Okay to Not Be Okay from entertainment fans from many countries who are looking for diverse and high-quality Korean content," he said.
Regarding the phenomenon that K-drama is gaining popularity around the world, a studio dragon official said, “Global viewers send various artworks such as 'Goblin', 'Mr. Sunshine', and the recent 'Crash Landing on You' and 'It's Okay to Not Be Okay'. Thank you for your affection.”
In addition, he said, “I feel that the K-drama consumer is gradually expanding thanks to the global streaming service. It seems to be a kind of chain effect, not sparkling popularity.” “Efforts are made to create and distribute well-made contents that can be enjoyed and empathized by people all over the world. I will do it.”
tvN's Saturday drama 'It's Okay to Not Be Okay', tells the story between a psychiatric ward caregiver Moon Kang-tae (Kim Soo-hyun) who rejects love due to the heavy weight of life, and the fairytale writer Ko Moon-young (Seo Ye-ji) who doesn't know love due to her antisocial personality, as they heal each other's wounds. It is a romantic comedy drama like a fantasy fairy tale. IOTNBO is broadcast every Saturday and Sunday at 9pm (KST).
Source:
https://n.news.naver.com/article/014/0004464959
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