All this time, we think that Youku gave TTEOTM special over the top budget marketing. Turn out data proof that…
Yes seems like Youku din care much about TTEOM as other dramas. It's the fans and viewers who love the show that indirectly helped make all the publicity and (free) marketing lol.
Also could be because Youku knew LYX can bring in a lot of viewers so they didn't want to exceed spending and would rather save to use if for other dramas which require more marketing.
The above are my opinions, cos I'm not sure about Youku's marketing strategy at all.
Finally finished this as my first cdrama! Ngl the leads’ relationship is actually so toxic if you think about…
It is a toxic relationship but the characters portrayed are relatable because there is not a single perfectly good/nice/great or totally bad/evil character.
Agree that it's a good watch. Can see all the efforts of the whole team. Great job!
Love all the effort from each and every team member of TTEOM, it made the drama a huge success! From actors to directors to costumes to sets to CGI etc... a job well done 💖💖💖
K-Drama 
Also could be because Youku knew LYX can bring in a lot of viewers so they didn't want to exceed spending and would rather save to use if for other dramas which require more marketing.
The above are my opinions, cos I'm not sure about Youku's marketing strategy at all.
Agree that it's a good watch. Can see all the efforts of the whole team. Great job!