Honestly I agree with the comments here! As a person who actually was hoping this a great series just cuz of pilot…
but sadly ppl were already jumping into conclusions and made up their minds
the trailer was hiding the actual tone of the show with the fake cheery romantic vibes so ppl who aren't following closely with the production are turning away based on the trailer
it's a double edge sword since they're trying to hide spoilers, even while filming
there were many quick cuts showing the emotional, thriller and darker aspects in the trailer which most ppl wouldn't notice unless they rewind and pause
They would be honestly better off not releasing a trailer and only air the behind the scenes special ep (which they just did) B4 the show is released
To understand why this problem is genuinely serious and why so many people are speaking out in an organized way, we need to look back at how the writer Julalumpa began on the online fiction platform Joylada.
❗️Joylada has one very clear rule:
“Fanfiction must not be monetized.”
This rule exists because fanfic is created within a space of love from fans. It is not meant to be a commercial space, and it should never be used to turn the real image of artists into private profit.
However, the writer of Replay found a way around this rule by using loopholes in the platform and placing fanfiction behind a paywall. The revenue reportedly reached the multi-million baht level.
This was the starting point of the entire controversy.
‼️Replay began as fanfiction. It was not an original work. It did not start with new characters built from zero. It used the direct image of real artists.
💠 Replay writer did not use “inspiration.” She used the actual image of the artists
This is the part many people misunderstand completely.
Works that are inspiration based rely on: – archetypes – dynamics – mood and tone
‼️ Replay and other stories are an entirely different case. The writer used: – names or name formats resembling the artists – the artists’ personalities and character traits – the real image and chemistry of the actual pairing – interactions based on real artists – the fanbase of those artists as the primary market
All of this was done to boost the popularity of the fanfic and eventually place it behind a paywall to generate significant income.
This is not inspiration.
This is the systematic commercial use of the artists’ identity.
❣️To put it plainly:
It is the equivalent of using an artist’s face to run a business without their knowledge, without permission, and without giving them a single baht.
Under personality rights, this is a clear violation.
💠 The most painful point is that the writer abandoned the artists once the money was made
One of the strongest criticisms is that she abandons artists, doesn’t fangirl or support them, yet still uses their names for profit.
After earning substantial income, the writer of the stories reportedly: – removed the artists’ image – changed all the character names – repackaged the same work as an “original novel”
This is what many people found unacceptable.
It showed a lack of respect toward both the artists and the fans who supported the work in its early stages.
💠 The impact was so severe that Joylada nearly collapsed
The drama did not stay limited to social media. It eventually affected the structure of the platform itself.
The results were significant: – readers lost trust – users felt unprotected by the platform – a massive portion of the community abandoned Joylada – a strong backlash became one of the platform’s biggest crises
Many people expressed the same conclusion:
“This was the downfall of Joylada.”
The starting point of this crisis was the case involving the writer of Replay.
💠 This issue is not small. It is not drama created by a few fans. It is not temporary chaos
This situation: – destabilized an fiction platform – involved huge financial impact – drove away a large number of users – created long lasting distrust that still remains today
The writer has never taken clear responsibility for the damage caused.
And she once stated that she would stop and would no longer involve herself with this kind of content.
However, she eventually continued doing it anyway.
Her lack of consistency has made people question her credibility and created serious concern among everyone following the situation.
Therefore, when our artists are now being associated with a work that carries this history, fans have no choice but to speak up.
This is not a small issue, and it was never something to overlook.
HOW DARE THEY CANCEL IT THIS IS ONE OF THE MOST ANTICIPATED
To understand why this problem is genuinely serious and why so many people are speaking out in an organized way, we need to look back at how the writer Julalumpa began on the online fiction platform Joylada.
❗️Joylada has one very clear rule:
“Fanfiction must not be monetized.”
This rule exists because fanfic is created within a space of love from fans. It is not meant to be a commercial space, and it should never be used to turn the real image of artists into private profit.
However, the writer of Replay found a way around this rule by using loopholes in the platform and placing fanfiction behind a paywall. The revenue reportedly reached the multi-million baht level.
This was the starting point of the entire controversy.
‼️Replay began as fanfiction. It was not an original work. It did not start with new characters built from zero. It used the direct image of real artists.
💠 Replay writer did not use “inspiration.” She used the actual image of the artists
This is the part many people misunderstand completely.
Works that are inspiration based rely on: – archetypes – dynamics – mood and tone
‼️ Replay and other stories are an entirely different case. The writer used: – names or name formats resembling the artists – the artists’ personalities and character traits – the real image and chemistry of the actual pairing – interactions based on real artists – the fanbase of those artists as the primary market
All of this was done to boost the popularity of the fanfic and eventually place it behind a paywall to generate significant income.
This is not inspiration.
This is the systematic commercial use of the artists’ identity.
❣️To put it plainly:
It is the equivalent of using an artist’s face to run a business without their knowledge, without permission, and without giving them a single baht.
Under personality rights, this is a clear violation.
💠 The most painful point is that the writer abandoned the artists once the money was made
One of the strongest criticisms is that she abandons artists, doesn’t fangirl or support them, yet still uses their names for profit.
After earning substantial income, the writer of the stories reportedly: – removed the artists’ image – changed all the character names – repackaged the same work as an “original novel”
This is what many people found unacceptable.
It showed a lack of respect toward both the artists and the fans who supported the work in its early stages.
💠 The impact was so severe that Joylada nearly collapsed
The drama did not stay limited to social media. It eventually affected the structure of the platform itself.
The results were significant: – readers lost trust – users felt unprotected by the platform – a massive portion of the community abandoned Joylada – a strong backlash became one of the platform’s biggest crises
Many people expressed the same conclusion:
“This was the downfall of Joylada.”
The starting point of this crisis was the case involving the writer of Replay.
💠 This issue is not small. It is not drama created by a few fans. It is not temporary chaos
This situation: – destabilized an fiction platform – involved huge financial impact – drove away a large number of users – created long lasting distrust that still remains today
The writer has never taken clear responsibility for the damage caused.
And she once stated that she would stop and would no longer involve herself with this kind of content.
However, she eventually continued doing it anyway.
Her lack of consistency has made people question her credibility and created serious concern among everyone following the situation.
Therefore, when our artists are now being associated with a work that carries this history, fans have no choice but to speak up.
This is not a small issue, and it was never something to overlook.
Someone know what exactly happened and why its discontinued?
To understand why this problem is genuinely serious and why so many people are speaking out in an organized way, we need to look back at how the writer Julalumpa began on the online fiction platform Joylada.
❗️Joylada has one very clear rule:
“Fanfiction must not be monetized.”
This rule exists because fanfic is created within a space of love from fans. It is not meant to be a commercial space, and it should never be used to turn the real image of artists into private profit.
However, the writer of Replay found a way around this rule by using loopholes in the platform and placing fanfiction behind a paywall. The revenue reportedly reached the multi-million baht level.
This was the starting point of the entire controversy.
‼️Replay began as fanfiction. It was not an original work. It did not start with new characters built from zero. It used the direct image of real artists.
💠 Replay writer did not use “inspiration.” She used the actual image of the artists
This is the part many people misunderstand completely.
Works that are inspiration based rely on: – archetypes – dynamics – mood and tone
‼️ Replay and other stories are an entirely different case. The writer used: – names or name formats resembling the artists – the artists’ personalities and character traits – the real image and chemistry of the actual pairing – interactions based on real artists – the fanbase of those artists as the primary market
All of this was done to boost the popularity of the fanfic and eventually place it behind a paywall to generate significant income.
This is not inspiration.
This is the systematic commercial use of the artists’ identity.
❣️To put it plainly:
It is the equivalent of using an artist’s face to run a business without their knowledge, without permission, and without giving them a single baht.
Under personality rights, this is a clear violation.
💠 The most painful point is that the writer abandoned the artists once the money was made
One of the strongest criticisms is that she abandons artists, doesn’t fangirl or support them, yet still uses their names for profit.
After earning substantial income, the writer of the stories reportedly: – removed the artists’ image – changed all the character names – repackaged the same work as an “original novel”
This is what many people found unacceptable.
It showed a lack of respect toward both the artists and the fans who supported the work in its early stages.
💠 The impact was so severe that Joylada nearly collapsed
The drama did not stay limited to social media. It eventually affected the structure of the platform itself.
The results were significant: – readers lost trust – users felt unprotected by the platform – a massive portion of the community abandoned Joylada – a strong backlash became one of the platform’s biggest crises
Many people expressed the same conclusion:
“This was the downfall of Joylada.”
The starting point of this crisis was the case involving the writer of Replay.
💠 This issue is not small. It is not drama created by a few fans. It is not temporary chaos
This situation: – destabilized an fiction platform – involved huge financial impact – drove away a large number of users – created long lasting distrust that still remains today
The writer has never taken clear responsibility for the damage caused.
And she once stated that she would stop and would no longer involve herself with this kind of content.
However, she eventually continued doing it anyway.
Her lack of consistency has made people question her credibility and created serious concern among everyone following the situation.
Therefore, when our artists are now being associated with a work that carries this history, fans have no choice but to speak up.
This is not a small issue, and it was never something to overlook.
To understand why this problem is genuinely serious and why so many people are speaking out in an organized way, we need to look back at how the writer Julalumpa began on the online fiction platform Joylada.
❗️Joylada has one very clear rule:
“Fanfiction must not be monetized.”
This rule exists because fanfic is created within a space of love from fans. It is not meant to be a commercial space, and it should never be used to turn the real image of artists into private profit.
However, the writer of Replay found a way around this rule by using loopholes in the platform and placing fanfiction behind a paywall. The revenue reportedly reached the multi-million baht level.
This was the starting point of the entire controversy.
‼️Replay began as fanfiction. It was not an original work. It did not start with new characters built from zero. It used the direct image of real artists.
💠 Replay writer did not use “inspiration.” She used the actual image of the artists
This is the part many people misunderstand completely.
Works that are inspiration based rely on: – archetypes – dynamics – mood and tone
‼️ Replay and other stories are an entirely different case. The writer used: – names or name formats resembling the artists – the artists’ personalities and character traits – the real image and chemistry of the actual pairing – interactions based on real artists – the fanbase of those artists as the primary market
All of this was done to boost the popularity of the fanfic and eventually place it behind a paywall to generate significant income.
This is not inspiration.
This is the systematic commercial use of the artists’ identity.
❣️To put it plainly:
It is the equivalent of using an artist’s face to run a business without their knowledge, without permission, and without giving them a single baht.
Under personality rights, this is a clear violation.
💠 The most painful point is that the writer abandoned the artists once the money was made
One of the strongest criticisms is that she abandons artists, doesn’t fangirl or support them, yet still uses their names for profit.
After earning substantial income, the writer of the stories reportedly: – removed the artists’ image – changed all the character names – repackaged the same work as an “original novel”
This is what many people found unacceptable.
It showed a lack of respect toward both the artists and the fans who supported the work in its early stages.
💠 The impact was so severe that Joylada nearly collapsed
The drama did not stay limited to social media. It eventually affected the structure of the platform itself.
The results were significant: – readers lost trust – users felt unprotected by the platform – a massive portion of the community abandoned Joylada – a strong backlash became one of the platform’s biggest crises
Many people expressed the same conclusion:
“This was the downfall of Joylada.”
The starting point of this crisis was the case involving the writer of Replay.
💠 This issue is not small. It is not drama created by a few fans. It is not temporary chaos
This situation: – destabilized an fiction platform – involved huge financial impact – drove away a large number of users – created long lasting distrust that still remains today
The writer has never taken clear responsibility for the damage caused.
And she once stated that she would stop and would no longer involve herself with this kind of content.
However, she eventually continued doing it anyway.
Her lack of consistency has made people question her credibility and created serious concern among everyone following the situation.
Therefore, when our artists are now being associated with a work that carries this history, fans have no choice but to speak up.
This is not a small issue, and it was never something to overlook.
4 
10 
OST
https://open.spotify.com/playlist/6ES20Q45HxqBWXEUDg3JUA?si=RDKT6uvOSmKeSmw6fkKg3g&pi=q1e8zFSYTQuqn
https://music.youtube.com/playlist?list=PLRmVALzPAIFu1N49EenLZggaiEcVVf4v4
They said they will expand to other territories
https://twitter.com/datinggameth/status/2014172006208409984
the problem with Taiwanese productions is that they take ages to air
some even several years after the fact
First few mins already heavy af
https://yt3.ggpht.com/DEgHAO0gi62bILQoAETTCxvtjTZxta3LRjngZBiof3ta3Im38nXDIJvqkvBtJPr1plQ8GEjRDAAOAfg=s0
https://theartofkpopdemonhunters.com/
the trailer was hiding the actual tone of the show with the fake cheery romantic vibes so ppl who aren't following closely with the production are turning away based on the trailer
it's a double edge sword since they're trying to hide spoilers, even while filming
there were many quick cuts showing the emotional, thriller and darker aspects in the trailer which most ppl wouldn't notice unless they rewind and pause
They would be honestly better off not releasing a trailer and only air the behind the scenes special ep (which they just did) B4 the show is released
❗️Joylada has one very clear rule:
“Fanfiction must not be monetized.”
This rule exists because fanfic is created within a space of love from fans. It is not meant to be a commercial space, and it should never be used to turn the real image of artists into private profit.
However, the writer of Replay found a way around this rule by using loopholes in the platform and placing fanfiction behind a paywall. The revenue reportedly reached the multi-million baht level.
This was the starting point of the entire controversy.
‼️Replay began as fanfiction.
It was not an original work.
It did not start with new characters built from zero.
It used the direct image of real artists.
💠 Replay writer did not use “inspiration.” She used the actual image of the artists
This is the part many people misunderstand completely.
Works that are inspiration based rely on:
– archetypes
– dynamics
– mood and tone
‼️ Replay and other stories are an entirely different case. The writer used:
– names or name formats resembling the artists
– the artists’ personalities and character traits
– the real image and chemistry of the actual pairing
– interactions based on real artists
– the fanbase of those artists as the primary market
All of this was done to boost the popularity of the fanfic and eventually place it behind a paywall to generate significant income.
This is not inspiration.
This is the systematic commercial use of the artists’ identity.
❣️To put it plainly:
It is the equivalent of using an artist’s face to run a business without their knowledge, without permission, and without giving them a single baht.
Under personality rights, this is a clear violation.
💠 The most painful point is that the writer abandoned the artists once the money was made
One of the strongest criticisms is that she abandons artists, doesn’t fangirl or support them, yet still uses their names for profit.
After earning substantial income, the writer of the stories reportedly:
– removed the artists’ image
– changed all the character names
– repackaged the same work as an “original novel”
This is what many people found unacceptable.
It showed a lack of respect toward both the artists and the fans who supported the work in its early stages.
💠 The impact was so severe that Joylada nearly collapsed
The drama did not stay limited to social media. It eventually affected the structure of the platform itself.
The results were significant:
– readers lost trust
– users felt unprotected by the platform
– a massive portion of the community abandoned Joylada
– a strong backlash became one of the platform’s biggest crises
Many people expressed the same conclusion:
“This was the downfall of Joylada.”
The starting point of this crisis was the case involving the writer of Replay.
💠 This issue is not small. It is not drama created by a few fans. It is not temporary chaos
This situation:
– destabilized an fiction platform
– involved huge financial impact
– drove away a large number of users
– created long lasting distrust that still remains today
The writer has never taken clear responsibility for the damage caused.
And she once stated that she would stop and would no longer involve herself with this kind of content.
However, she eventually continued doing it anyway.
Her lack of consistency has made people question her credibility and created serious concern among everyone following the situation.
Therefore, when our artists are now being associated with a work that carries this history, fans have no choice but to speak up.
This is not a small issue, and it was never something to overlook.
https://twitter.com/wittysmirk/status/1993432012569694457
❗️Joylada has one very clear rule:
“Fanfiction must not be monetized.”
This rule exists because fanfic is created within a space of love from fans. It is not meant to be a commercial space, and it should never be used to turn the real image of artists into private profit.
However, the writer of Replay found a way around this rule by using loopholes in the platform and placing fanfiction behind a paywall. The revenue reportedly reached the multi-million baht level.
This was the starting point of the entire controversy.
‼️Replay began as fanfiction.
It was not an original work.
It did not start with new characters built from zero.
It used the direct image of real artists.
💠 Replay writer did not use “inspiration.” She used the actual image of the artists
This is the part many people misunderstand completely.
Works that are inspiration based rely on:
– archetypes
– dynamics
– mood and tone
‼️ Replay and other stories are an entirely different case. The writer used:
– names or name formats resembling the artists
– the artists’ personalities and character traits
– the real image and chemistry of the actual pairing
– interactions based on real artists
– the fanbase of those artists as the primary market
All of this was done to boost the popularity of the fanfic and eventually place it behind a paywall to generate significant income.
This is not inspiration.
This is the systematic commercial use of the artists’ identity.
❣️To put it plainly:
It is the equivalent of using an artist’s face to run a business without their knowledge, without permission, and without giving them a single baht.
Under personality rights, this is a clear violation.
💠 The most painful point is that the writer abandoned the artists once the money was made
One of the strongest criticisms is that she abandons artists, doesn’t fangirl or support them, yet still uses their names for profit.
After earning substantial income, the writer of the stories reportedly:
– removed the artists’ image
– changed all the character names
– repackaged the same work as an “original novel”
This is what many people found unacceptable.
It showed a lack of respect toward both the artists and the fans who supported the work in its early stages.
💠 The impact was so severe that Joylada nearly collapsed
The drama did not stay limited to social media. It eventually affected the structure of the platform itself.
The results were significant:
– readers lost trust
– users felt unprotected by the platform
– a massive portion of the community abandoned Joylada
– a strong backlash became one of the platform’s biggest crises
Many people expressed the same conclusion:
“This was the downfall of Joylada.”
The starting point of this crisis was the case involving the writer of Replay.
💠 This issue is not small. It is not drama created by a few fans. It is not temporary chaos
This situation:
– destabilized an fiction platform
– involved huge financial impact
– drove away a large number of users
– created long lasting distrust that still remains today
The writer has never taken clear responsibility for the damage caused.
And she once stated that she would stop and would no longer involve herself with this kind of content.
However, she eventually continued doing it anyway.
Her lack of consistency has made people question her credibility and created serious concern among everyone following the situation.
Therefore, when our artists are now being associated with a work that carries this history, fans have no choice but to speak up.
This is not a small issue, and it was never something to overlook.
https://twitter.com/wittysmirk/status/1993432012569694457
❗️Joylada has one very clear rule:
“Fanfiction must not be monetized.”
This rule exists because fanfic is created within a space of love from fans. It is not meant to be a commercial space, and it should never be used to turn the real image of artists into private profit.
However, the writer of Replay found a way around this rule by using loopholes in the platform and placing fanfiction behind a paywall. The revenue reportedly reached the multi-million baht level.
This was the starting point of the entire controversy.
‼️Replay began as fanfiction.
It was not an original work.
It did not start with new characters built from zero.
It used the direct image of real artists.
💠 Replay writer did not use “inspiration.” She used the actual image of the artists
This is the part many people misunderstand completely.
Works that are inspiration based rely on:
– archetypes
– dynamics
– mood and tone
‼️ Replay and other stories are an entirely different case. The writer used:
– names or name formats resembling the artists
– the artists’ personalities and character traits
– the real image and chemistry of the actual pairing
– interactions based on real artists
– the fanbase of those artists as the primary market
All of this was done to boost the popularity of the fanfic and eventually place it behind a paywall to generate significant income.
This is not inspiration.
This is the systematic commercial use of the artists’ identity.
❣️To put it plainly:
It is the equivalent of using an artist’s face to run a business without their knowledge, without permission, and without giving them a single baht.
Under personality rights, this is a clear violation.
💠 The most painful point is that the writer abandoned the artists once the money was made
One of the strongest criticisms is that she abandons artists, doesn’t fangirl or support them, yet still uses their names for profit.
After earning substantial income, the writer of the stories reportedly:
– removed the artists’ image
– changed all the character names
– repackaged the same work as an “original novel”
This is what many people found unacceptable.
It showed a lack of respect toward both the artists and the fans who supported the work in its early stages.
💠 The impact was so severe that Joylada nearly collapsed
The drama did not stay limited to social media. It eventually affected the structure of the platform itself.
The results were significant:
– readers lost trust
– users felt unprotected by the platform
– a massive portion of the community abandoned Joylada
– a strong backlash became one of the platform’s biggest crises
Many people expressed the same conclusion:
“This was the downfall of Joylada.”
The starting point of this crisis was the case involving the writer of Replay.
💠 This issue is not small. It is not drama created by a few fans. It is not temporary chaos
This situation:
– destabilized an fiction platform
– involved huge financial impact
– drove away a large number of users
– created long lasting distrust that still remains today
The writer has never taken clear responsibility for the damage caused.
And she once stated that she would stop and would no longer involve herself with this kind of content.
However, she eventually continued doing it anyway.
Her lack of consistency has made people question her credibility and created serious concern among everyone following the situation.
Therefore, when our artists are now being associated with a work that carries this history, fans have no choice but to speak up.
This is not a small issue, and it was never something to overlook.
https://twitter.com/wittysmirk/status/1993432012569694457
❗️Joylada has one very clear rule:
“Fanfiction must not be monetized.”
This rule exists because fanfic is created within a space of love from fans. It is not meant to be a commercial space, and it should never be used to turn the real image of artists into private profit.
However, the writer of Replay found a way around this rule by using loopholes in the platform and placing fanfiction behind a paywall. The revenue reportedly reached the multi-million baht level.
This was the starting point of the entire controversy.
‼️Replay began as fanfiction.
It was not an original work.
It did not start with new characters built from zero.
It used the direct image of real artists.
💠 Replay writer did not use “inspiration.” She used the actual image of the artists
This is the part many people misunderstand completely.
Works that are inspiration based rely on:
– archetypes
– dynamics
– mood and tone
‼️ Replay and other stories are an entirely different case. The writer used:
– names or name formats resembling the artists
– the artists’ personalities and character traits
– the real image and chemistry of the actual pairing
– interactions based on real artists
– the fanbase of those artists as the primary market
All of this was done to boost the popularity of the fanfic and eventually place it behind a paywall to generate significant income.
This is not inspiration.
This is the systematic commercial use of the artists’ identity.
❣️To put it plainly:
It is the equivalent of using an artist’s face to run a business without their knowledge, without permission, and without giving them a single baht.
Under personality rights, this is a clear violation.
💠 The most painful point is that the writer abandoned the artists once the money was made
One of the strongest criticisms is that she abandons artists, doesn’t fangirl or support them, yet still uses their names for profit.
After earning substantial income, the writer of the stories reportedly:
– removed the artists’ image
– changed all the character names
– repackaged the same work as an “original novel”
This is what many people found unacceptable.
It showed a lack of respect toward both the artists and the fans who supported the work in its early stages.
💠 The impact was so severe that Joylada nearly collapsed
The drama did not stay limited to social media. It eventually affected the structure of the platform itself.
The results were significant:
– readers lost trust
– users felt unprotected by the platform
– a massive portion of the community abandoned Joylada
– a strong backlash became one of the platform’s biggest crises
Many people expressed the same conclusion:
“This was the downfall of Joylada.”
The starting point of this crisis was the case involving the writer of Replay.
💠 This issue is not small. It is not drama created by a few fans. It is not temporary chaos
This situation:
– destabilized an fiction platform
– involved huge financial impact
– drove away a large number of users
– created long lasting distrust that still remains today
The writer has never taken clear responsibility for the damage caused.
And she once stated that she would stop and would no longer involve herself with this kind of content.
However, she eventually continued doing it anyway.
Her lack of consistency has made people question her credibility and created serious concern among everyone following the situation.
Therefore, when our artists are now being associated with a work that carries this history, fans have no choice but to speak up.
This is not a small issue, and it was never something to overlook.
https://twitter.com/wittysmirk/status/1993432012569694457