"Love In Pavilion" official Weibo released a behind the scenes video and group photo of Liu Shishi, Zhang Yunlong, Wu Xuanyi, Zhai Xiaowen, Meng Ziyi, Chen Youwei, Zhao Yibo and Sun Zihang.
Just to add, rumored to be released in May or early June, it will be broadcast exclusively on Youku and CCTV-8.
Yeah, I was hoping to release it in May too.
We will see once Youku releases its drama lineup for May-June, not sure if it will be released this month, since its last drama lineup for March-April was released on Feb 28.
After the distribution license is issued how much more time it takes to be released ??
Once a drama obtains a distribution license, it can be released soon or ready for broadcast. However, the actual release date depends on the production company, the broadcasting platform, and market conditions. Some dramas air within a few weeks, while others may be delayed or take longer due to scheduling adjustments or strategic release timing.
For high budget dramas, pre-broadcast investment promotion typically takes place before the drama can air. This process involves securing investors and sponsors, which is often necessary to finalize the distribution and marketing budget. During this stage, the production team or platform usually announces only a tentative release month or quarter rather than a fixed date. The official release date is usually confirmed later, based on factors like platform scheduling, competition from other dramas, and etc.
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https://weibo.com/6883792881/PlziM4fHD
We will see once Youku releases its drama lineup for May-June, not sure if it will be released this month, since its last drama lineup for March-April was released on Feb 28.
https://weibo.com/2949989907/PlpSV5DNj
https://weibo.com/6883792881/PlpS8qKOP
Video: https://weibo.com/1642904381/PlpJA1kJa
Poster: https://weibo.com/7943580589/PlpaZBV2Y
Trailer: https://weibo.com/7917984326/PlnwxkXpd
Couple Poster: https://weibo.com/7917984326/PlnyzfZ8Z
Individual Poster: https://weibo.com/7917984326/PlnABc6D0
📑12:00 CST: Release Date Trailer
📑12:05 CST: Single/Couple Poster
https://weibo.com/7905719216/Plmlu43kE
For high budget dramas, pre-broadcast investment promotion typically takes place before the drama can air. This process involves securing investors and sponsors, which is often necessary to finalize the distribution and marketing budget. During this stage, the production team or platform usually announces only a tentative release month or quarter rather than a fixed date. The official release date is usually confirmed later, based on factors like platform scheduling, competition from other dramas, and etc.