Yuchen

Source: 1 drama from Youku has already given a notice about its promotional content for the Youku Conference.

Last month, it was in the Q4 rumor lineup, but now it has been hidden again. There’s no latest news as of now.

Youku Autumn Investment Conference is already confirmed for September 16. Hoping we’ll get some new promotional content! 🤞🙏

Yey! Our manifest for the new trailer has been granted! 💖🥰😍

📢《嫁金钗》Where the Mask Ends — Promotional Content Release Schedule

— Youku Autumn Investment Conference —

🗓️ September 16
[Youku优酷 Weibo]
https://weibo.com/u/1642904381
09:10 — Solo stills of the female lead *3
09:40 — Lu Zhuo Solo Stills
09:45 — Group Trailer
09:46 — Poster

[嫁金钗 Weibo]
https://weibo.com/u/9132363355
09:25 — Solo stills of the female lead *3
09:55 — Lu Zhuo Solo Stills
10:00 — Group Trailer
10:01 — Poster
11:25 — Female Lead Original-Shoot Video
11:55 — Solo Original-Shoot Video

[嫁金钗 Douyin]
https://v.douyin.com/gQEhC2eQ1CY/
09:25 — Female Lead Original-Shoot Video
09:55 — Lu Zhuo Solo Original-Shoot Video
10:00 — Group Trailer
10:15 — Recreated/Edited Trailer

[Youku WeChat Channel]
09:25 — Female Lead Original-Shoot Video
09:55 — Solo Original-Shoot Video
10:00 — Group Trailer

[Youku Drama Team WeChat Channel]
09:55 — Female Lead Original-Shoot Video
10:25 — Solo Original-Shoot Video
10:30 — Group Trailer

~ https://weibo.com/7810130101/5342716776940793
~ https://weibo.com/7969616711/5342735708981940

Happy Birthday! 💐 🎂 💖

Actually, we currently have two rumored release dates. The first rumor came out last week and said October 20, while the new rumor says October 16. But for now, let’s wait and see.

Filming Start: August 11, 2025
Wrap-up: October 24, 2025

You're welcome! 😊

Yeah, I can’t understand Youku anymore or what they’re planning with Hidden Shadow. I also really want it to air 😭

Last month, it was still in the Q4 lineup, but now it has been hidden again. There’s no latest news as of now.

You're welcome 😊

https://www.facebook.com/share/p/1D85YW1X4o/

https://www.facebook.com/share/1JakxJsRGt/

As of now, it hasn’t been fully fixed yet.

Check their Facebook post. They’re currently having an issue with the website.

https://www.facebook.com/share/p/1D85YW1X4o/

https://www.facebook.com/share/1JakxJsRGt/

Most likely, since Youku’s October slot will likely be available after the Golden Week/National Day Holiday, around mid-October. But for now, let’s wait and see.

260911
🍉 Based on the latest rumor, another rumored release is around October 16.

• Everything is still a rumor and subject to official confirmation.

https://weibo.com/7782025060/5342030689733710
https://weibo.com/2949989907/5342031523874651

To update, Where the Mask Ends has moved up to 3rd place since Cold Hunt on Youku already aired yesterday.

Youku Mainland Coming Soon Section:

1st: Spring of the Blade
2nd: Irreplaceable
3rd: Where the Mask Ends

Spring of the Blade is currently rumored to premiere around September 17, Irreplaceable is rumored to premiere around September 27, and Where the Mask Ends is currently rumored for mid-October.

https://weibo.com/7782025060/RgAESo6gu

Yes, Burning Night was co-produced by Damai Entertainment and ZUI Culture.

Well, it’s still a rumor that it will be released in October, but for now, let’s see and wait for any updates in the next few weeks, since all rumors can change and are always subject to official confirmation.

Regarding Damai Entertainment (formerly known as Alibaba Pictures), I can’t say that dramas produced or co-produced by them will air very quickly. For example, Burning Night has still not been released, even though it was co-produced by Damai Entertainment. So, whether a drama is produced or co-produced by Damai Entertainment, its release will still depend on Youku.

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Well, actually, Youku already revealed its 7 core dramas for 2026 earlier this March.

These include Unveil: Jadewind, The Silent Storm, Mystic Nine, Where the Mask Ends, Ashes to Crown, The Early Spring, and We Live in Nanjing.

Of the 7 core Youku dramas, 4 have already aired, leaving only 3 dramas that have yet to air. But, like I said, let’s see if there are any new updates over the next few weeks.

https://weibo.com/1642591402/5276330482468328

Shadow Punisher《魅影神捕》has begun its sponsor recruitment/pre-broadcast investment campaign.

Broadcast Schedule: Sept 2026 (tentative)

https://mp.weixin.qq.com/s/vZ42bQv2iAXUWmLHCsjOBA