Shouldn't platforms warm up a week before the launch date? Why haven't IQIYI and Tencent made any moves yet?
Most HR dramas announce their airdates one or 2 days prior. Besides, today is ghost festival and tomorrow is inauspicious so the earliest they can announce the airdate will be September 8th. All the cobrands are already posting about fsh and launching their products. It will air on September 11th if nothing crazy happens.
No one exactly knows when this drama is gonna air but I would bet my money on winter vacation 2026 or later. 2025…
You can never trust what tags these platforms use. I don't know how long you've been following this drama but in 2024, iqiyi even announced in one of their conferences that FSMM3 will air in 2024 Q4😂 Their schedule changes by the second. The latest melon right now is October 2025 but I'm still hoping for winter vacation (which was the previous melon). If it airs so early after FSH, there's a chance its data won't be so good.
Guys, why is the broadcast status TBA? Wasn't it still written as 2025 yesterday?
No one exactly knows when this drama is gonna air but I would bet my money on winter vacation 2026 or later. 2025 is not a good time since both JOTL and The vendetta of An are supposed to air in the remaining months of 2025.
Is there any new updates with the drama. It's like it was forgotten. Does the issue still not resolved?
Last thing I heard is that the copyright issue has been resolved but there's still some dispute between the producers. There has been no talks at all about this drama for months and months but strangely since yesterday I've been seeing a lot of melons about Herolegends and that Mango is trying to buy the rights to it. Hopefully we'll see some movements from the production team soon.
Yesterday, iqiyi did a test run for cloud packages for this drama and the set airdate was September 11th at 6pm. So they haven't officially announced the drama yet but it's not a melon either.
If you're talking about cloud seats, it's already gone. that was only a test run.
Cloud seats is another way for platforms to get money out of fans😅 It's a new way of promotion. Fans or actors or cobrands that support the drama will buy however number of cloud seats they want (with money) then when the drama airs, passerbys can watch a certain duration of the drama (for example 6 mins for cloud seats that actors buy or 30 mins for cloud seats that fans buy) and when they watch the duration that is required, they can grab one of the cloud seats and win free subscriptions to the platform (in this case iqiyi or tencent). So if passerbys watch a few mins of the drama they can win a free subscription and if they like the drama they will continue watching. So cloud seats is a form of promotion for the drama and also helps with the heat index. Cheng Yi bought 517 seats which is the number of his birthday, May 17th. Also it is not recommended for ies to try to grab the cloud seats because those are intended to encourage the passerbys into watching the drama not for fans use.
K-Drama 
All the cobrands are already posting about fsh and launching their products. It will air on September 11th if nothing crazy happens.
Their schedule changes by the second. The latest melon right now is October 2025 but I'm still hoping for winter vacation (which was the previous melon).
If it airs so early after FSH, there's a chance its data won't be so good.
There has been no talks at all about this drama for months and months but strangely since yesterday I've been seeing a lot of melons about Herolegends and that Mango is trying to buy the rights to it. Hopefully we'll see some movements from the production team soon.
https://weibo.com/7917700465/5207128327590750
Fans or actors or cobrands that support the drama will buy however number of cloud seats they want (with money) then when the drama airs, passerbys can watch a certain duration of the drama (for example 6 mins for cloud seats that actors buy or 30 mins for cloud seats that fans buy) and when they watch the duration that is required, they can grab one of the cloud seats and win free subscriptions to the platform (in this case iqiyi or tencent). So if passerbys watch a few mins of the drama they can win a free subscription and if they like the drama they will continue watching. So cloud seats is a form of promotion for the drama and also helps with the heat index.
Cheng Yi bought 517 seats which is the number of his birthday, May 17th.
Also it is not recommended for ies to try to grab the cloud seats because those are intended to encourage the passerbys into watching the drama not for fans use.