While I see what they are getting at, it's shooting themselves in the foot. The article you pasted (thanks btw…
Yeah, time will tell if they continue to use this strategy with future dramas.
I also think that the OTT companies have to look at both sides. Right now it is ranking number 1 but a lot of people are also dropping it due to frustration in the airing schedule. It might pop back up to number one (if it drops from that spot) after all eps are out and bingers start on the show but they are also losing the viewership of the people that watch as they air. I don't think bingers account for the majority because if you look at say KTL it was consistently in the top 5 global on Netflix the 8 weeks it was airing and then started to decline showing most of KTLs viewers stayed up to date just as an example
And I get your point on the advert retaining. I'm not in this business at all let alone in SK but I just assumed that advertisers bought spots (i.e. a 16 episode advertising spot would be the same whether it was completed in 8 weeks or 20+ which AGDTBAD is already at) and I could be entirely wrong on how they work lol
The reason behind the weekly release schedule is that the drama has already made a profit from overseas deals.…
While I see what they are getting at, it's shooting themselves in the foot. The article you pasted (thanks btw that was awesome) even states that due to OTT even twice a week isn't appealing any more. Dropping to once a week isn't only going to hurt the Nielson ratings but is going to piss off the international viewers as well and cause more people to drop shows which will lower their ability to sell these shows to OTTs. Even just this comment board is like 90% complaining about the scheduling. I personally have dropped shows when they started doing "mid-season finale" style and taking a month or so off just because they want to extend the scheduling. I think, or at least hope, they realize their mistake quickly and either go back to 2 a week or just drop whole seasons on OTTs
edit.... also, lower % viewership leads to lower revenue for ad slots. What company is going to pay the same for a slot that gets <1% viewership that a show in the teens gets?
the end was pretty dissapointing after all the build up i wish it were 13 episodes not 12. felt like there was…
Or even made his time in the US a little shorter. 12 great episodes then a super rushed crammed into 2 minute ending. There easily could be 4 more episodes to make it 16 like most dramas without it dragging. I feel like the writers did us dirty at the end even though I still rate it high
she is straight up abusive, it's just domestic abuse played for laughs
That and her every chance she gets telling BS to f*** MH even way before BS liked him and she was obviously uncomfortable with it, calling MH son-in-law from the moment she met him and the whole husband and GDs mom thing. She's just an abusive and delusional bitch
I'm up to episode 10 and can honestly say I've never seen a second couple I could care for less than this one. Not sure if it's just me but their story is just boring and aggravating to me. Definitely still watching it because the main story is really good to this point
There's no uncle not I that I seen any. And fl is such a breath of fresh air, she's very young, full of life.…
she was definitely abused, other than that I agree with your point. She was basically their servant and the aunt saw her as only a payday, not to mention hitting her and throwing a glass bowl full of rice at her head. Granted, it's not just her. The aunt is abusive in general, as shown at the police station (daughter was hit by her to have a huge bruise on her cheek then she starting hitting both son and daughter in the station)
About to start episode 15 and I like it but the story lines are getting confusing. Obviously, Lee Gon changed the past by meeting her multiple times throughout her life which is changing the present but it seems at least to me that the diverging points are making all the previous episodes pointless? Like is Lee Gon just going to come in at that point now and everything that happened never has? Or is their memories of their time together going to be different because there was no animosity at the original meet in his eyes but there was in hers?
Only on episode 5 but does the SML get any better? Like, you treat her as an afterthought constantly and gas light her then decide to basically stalk her when you think another guy is showing interest in her? Like WTF dude
Where the hell did Xia Tian's mom go? She moved in with them then 1 or 2 more episodes and she's just? not? there? Like no word about her or anything, yet at least. The family dynamic is still there (An Ning's mom and grandfather still calling her their grand/daughter and stuff) but she just disappeared
Looking at ML's parents. Dad is paternal goals and Mom is a narcissistic controlling bitch. No wonder they got divorced but I don't know how Dad put up with her ass at all
Kang Da Eul's husband is completely useless!! 🙄🙄🙄🙄🙄🙄👿 and his parents are even more usless…
Yeah her and her daughter were amazing. Sad to see such a horrible family connected to them. I was actually rooting for her to divorce him and get with No San Shik lol. The way they had his parents just completely reverse roles and start treating their son the way they treated her was far-fetched but satisfying. I liked all of the "6 siblings" though and the KTL staff once they warmed up to Sa Rang were decent too. The rest of the secondaries were kinda w/e. Also, Sa Rang's grandma was awesome
CEO Wang (the ML's mother) inadvertently caused A LOT of the public relations issues in the drama:1) Forcing the…
IMO yes and no. She helped fix the issue with Cat and Cheng but it was already shown earlier in the show that she has taken on the mediator role on the team when she fixed the argument between Cat and K. The one time Cheng wasn't "perfect" was when he found the box girl and completely fixed that situation and lost due to his hand being messed up. Granted, he should have told the team he couldn't play a long game like the tactic was but he still didn't really mess up. I guess I mean even the time where they did show it he still was more right than wrong
CEO Wang (the ML's mother) inadvertently caused A LOT of the public relations issues in the drama:1) Forcing the…
I completely agree with what you're saying but one thing I really wish C-Dramas would do is stop making the ML infallible. I swear every C-Drama I watch every choice the ML makes is the right one, whether it is listened to or not. And not just C-Dramas but really most Asian Dramas seem to have really shitty mothers for at least one of the leads. IMO, the whole infallibility of the MLs is really bad, it causes 0 growth in the characters and makes for awkward/forced story lines where they could have just had FL figure something out for ML instead of the other way around AT LEAST once
The most unrealistic part of this show is having a cool AF uber driver that somehow ALWAYS gets your fares lol. Big ass city and only one uber driver apparently
I also think that the OTT companies have to look at both sides. Right now it is ranking number 1 but a lot of people are also dropping it due to frustration in the airing schedule. It might pop back up to number one (if it drops from that spot) after all eps are out and bingers start on the show but they are also losing the viewership of the people that watch as they air. I don't think bingers account for the majority because if you look at say KTL it was consistently in the top 5 global on Netflix the 8 weeks it was airing and then started to decline showing most of KTLs viewers stayed up to date just as an example
And I get your point on the advert retaining. I'm not in this business at all let alone in SK but I just assumed that advertisers bought spots (i.e. a 16 episode advertising spot would be the same whether it was completed in 8 weeks or 20+ which AGDTBAD is already at) and I could be entirely wrong on how they work lol
edit.... also, lower % viewership leads to lower revenue for ad slots. What company is going to pay the same for a slot that gets <1% viewership that a show in the teens gets?
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