Lost in Promotion: When the Story and Fans Are Overlooked
While the story itself was more enjoyable than I expected, the ending was confusing and dragged on by unnecessary close-ups. Since spoilers had already been circulating in X after the first episode, I wasn't really surprised.
As a fan of Thai actors, I was apprehensive about the Japanese-style direction from the start. Unfortunately, my fears were realized. The Thai actors were tasked with intense love scenes that Junji lacked, and the story relied more on repeated fights and reconciliation than on deep development. Despite being promoted as main characters, the Thai actors were treated like supporting characters, which was disappointing.
There were also problems with the events. Fan groups of actors with large follower, friends, and fans were prioritized, while smaller communities languished. The flower stand became a competition, and it was difficult to express your support without attending in person. Not only through event raffles and social media promotion, but also by building large communities around popular actors, certain fans sent massive flower stands to other actors as well, monopolizing photo opportunities and discouraging smaller fan groups from showing their support. The daily lottery questions were exhausting, and it was depressing to see the same people winning multiple times.
It felt just like a Japanese-style event. Advertising costs and efforts were passed on to fans, the tag campaign was forced on X, and there was even a dress code. Far from being genuinely enjoyable, it felt like they were being used as a promotional tool. I was hoping for a song in the final episode, but the lead actor gave a tearful speech. The Thai actors were repeatedly pressured to praise Mukai, which was unpleasant to watch. It was also strange to see actors in their 30s wearing pale pink outfits.
In the end, the cool, "fun" atmosphere that is unique to Thai drama events was lost, and it turned into a tacky, tiring Japanese version. Despite all the excitement, the drop in viewership for the final episode speaks for itself. And the fact that most of the audience were Japanese speaks for itself.
As a fan of Thai actors, I was apprehensive about the Japanese-style direction from the start. Unfortunately, my fears were realized. The Thai actors were tasked with intense love scenes that Junji lacked, and the story relied more on repeated fights and reconciliation than on deep development. Despite being promoted as main characters, the Thai actors were treated like supporting characters, which was disappointing.
There were also problems with the events. Fan groups of actors with large follower, friends, and fans were prioritized, while smaller communities languished. The flower stand became a competition, and it was difficult to express your support without attending in person. Not only through event raffles and social media promotion, but also by building large communities around popular actors, certain fans sent massive flower stands to other actors as well, monopolizing photo opportunities and discouraging smaller fan groups from showing their support. The daily lottery questions were exhausting, and it was depressing to see the same people winning multiple times.
It felt just like a Japanese-style event. Advertising costs and efforts were passed on to fans, the tag campaign was forced on X, and there was even a dress code. Far from being genuinely enjoyable, it felt like they were being used as a promotional tool. I was hoping for a song in the final episode, but the lead actor gave a tearful speech. The Thai actors were repeatedly pressured to praise Mukai, which was unpleasant to watch. It was also strange to see actors in their 30s wearing pale pink outfits.
In the end, the cool, "fun" atmosphere that is unique to Thai drama events was lost, and it turned into a tacky, tiring Japanese version. Despite all the excitement, the drop in viewership for the final episode speaks for itself. And the fact that most of the audience were Japanese speaks for itself.
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