Editorials
Even EmiBonnie Couldnt Save This One
Emi and Bonnie are so good together you would hope that would make this show watchable— but it doesnt. The entire plot is 2 girls fighting over one person and confronting eachother in the weirdest and pettiest ways possible. If you like to see people argue, this might be your thing— but for 99 percent of people, youll probably want to rip your hair out. Cant forget the “cant kiss me on the lips yet” plot point and the random phonk that starts playing during arguments. I kept watching because I was fooled into thinking they would actually resolve anything.Was this review helpful to you?
This review may contain spoilers
THIS is what a complete romance looks like
Crash Landing on You is so good because it gives you this huge central romance, but it never feels like the romance is the only thing holding the show together. It manages to weave friendship, love, heartbreak, loss, family, and loneliness into one story without making any of those elements feel completely separate from each other.One of the most interesting things about Yoon Se-ri’s story is that even though she loses everything when she ends up in North Korea, she somehow gains even more. She loses her status, her money, her company, her power, and basically every advantage she has in South Korea. But then you have to ask: how much did she really have before that?
She was successful, respected, and powerful, but she was also incredibly lonely. Her family relationships were broken, and even though people respected her, that respect was tied to who she was and what position she held. Once she ends up in North Korea, none of that matters anymore. The people around her don’t know her as this famous businesswoman. They only know the person standing in front of them.
That’s what makes her relationships there feel so rewarding. For once, the respect and love she earns feel completely organic. She builds lifelong friendships with people who care about her because of who she is, not because of her status. In a weird way, losing everything is what finally gives her something real.
And the five soldiers are absolutely one of the best parts of the entire show. Their friendship is elite. Seeing characters fight for each other is probably one of the oldest and most basic ideas in movies and television, but when it’s done well, it never stops working. Watching these characters slowly become people who would genuinely risk everything for each other is one of the most satisfying parts of the show.
One of my favorite moments is when Se-ri finally returns to South Korea and you see that she still carries those relationships with her. The fact that she names products after people she met in the village was one of the most important and heartwarming details to me. It’s such a small gesture, but it proves how much those people changed her. At first, she found the village women annoying and frustrating, but the more she understood them, the more she understood why they acted the way they did. Eventually, those relationships became some of the most meaningful ones in her life.
That’s one of the things Crash Landing on You does incredibly well. It takes characters who initially seem annoying, strange, or unimportant and slowly gives you reasons to care about them. By the time the story progresses, these people don’t feel like side characters anymore. They feel like a community.
Ri Jeong-hyeok is a more mixed character for me. As a male lead, I don’t think he has the most outstanding or interesting personality in the world. He’s probably around average for me, maybe slightly above average. But what makes him work is his chivalry and the way he gradually opens up.
You can tell from the beginning that he cares deeply, but he doesn’t always express it openly. A lot of the enjoyment comes from watching that wall slowly come down. The moments where he becomes more vulnerable and affectionate are probably his best moments because they make the relationship feel more human.
And the chemistry between Se-ri and Jeong-hyeok is ridiculous. Knowing that Hyun Bin and Son Ye-jin eventually got married in real life makes it even funnier, because their chemistry on screen already feels incredibly natural. I honestly wish the show gave them more kiss scenes, but even without that, the emotional chemistry between them is strong enough to carry the romance.
But honestly, one of the storylines that affected me the most was Seo Dan and Gu Seung-jun.
Their relationship is devastating. It’s one of the parts of the show that genuinely made me cry, and I think what makes it so effective is how much Dan’s story parallels Se-ri’s.
Dan is also incredibly lonely. She’s emotionally closed off, she doesn’t really let people in, and for a long time it feels like she’s just following the life that has been planned for her. Then she meets Seung-jun, and suddenly she starts experiencing something that actually feels personal and real.
That’s why their story hurts so much. Se-ri and Dan are both women who, in completely different circumstances, finally find people who make them feel less alone. The difference is that Se-ri gets the chance to keep moving forward with that connection, while Dan’s story becomes one of loss.
And I think that brings everything back to one of the biggest questions in the show: what actually makes somewhere feel like home?
South Korea is technically Se-ri’s home. Her company is there, her wealth is there, her family is there, and her entire life exists there. But when she ends up in North Korea, a place she desperately wants to escape from, she builds some of the strongest and most genuine relationships she has ever had.
So where does she really belong?
I don’t think the show gives you a simple answer, and that’s what makes it interesting. Maybe home isn’t really about the place you come from. Maybe it’s about where you feel understood, loved, and connected to other people.
That’s what makes Crash Landing on You feel bigger than just a romance. It’s not only about two people falling in love in impossible circumstances. It’s about loneliness, friendship, loss, and the strange way that sometimes losing everything can be what finally gives you something real.
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The definition of feel good
Business Proposal succeeds in creating a story that can leave you happy, excited, sad, confused, and worried all at the same time, yet somehow, when it’s all over, hapiness is what sticks with you. I don’t think that comes from the story being particularly groundbreaking or profound. It comes from the characters. Business Proposal creates a cast of people that are just genuinely fun to spend time with, and I think that’s ultimately the biggest reason the show works as well as it does.Kim Sejeong does an absolutely amazing job as Shin Ha-ri. I believe you need the perfect person to pull off a character like this, because of Shin Ha-ri’s personality. She’s fun, chaotic, and obviously extremely energetic, but she’s also surprisingly rational and grounded. That combination could very easily become annoying or feel overly exaggerated, but Kim Sejeong makes it feel completely natural. Even when Ha-ri is put into completely ridiculous situations, she still feels like an actual person reacting to them.
Obviously, though, I can’t talk about the characters without talking about the side couple. Young-seo and Sung-hoon are gen the best side couple I’ve ever seen. If they were the main couple of their own drama, I’d probably be calling it one of my favorite romances. Their chemistry is absolutely unmatched, but I think there’s a more specific reason their relationship works so well for me: it feels incredibly natural and physical.
And I don’t just mean physical in a sexual way. You can actually feel that these are two people who want to be around each other. There’s affection in the way they interact, the way they touch each other, the way they react to each other, and just how comfortable they eventually become together. Their relationship feels less like I’m watching two characters who have been designated as the romantic couple and more like I’m watching two people who genuinely fell for each other.
Sung-hoon is also the type of male lead I wish romances would give us more often. One of my biggest problems with romance in general is the overly serious, stoic male lead. Maybe part of that is because I’m a guy, but I’ve never really understood the appeal of the dude who is supposed to seem cool because he’s constantly nonchalant and barely expresses himself. I see a similar problem all the time in romance anime, just in a slightly different form, where the male protagonist is this laid-back, almost blank character who seems deliberately designed so the male audience can easily put themselves in his shoes.
Obviously, that isn’t exactly what Business Proposal is doing with Tae-moo, but I still feel some of that disconnect with him. Ha-ri and Tae-moo are cute together, and I absolutely enjoy their relationship, but their personalities don’t always bounce off each other in a way that feels completely natural to me. Ha-ri is incredibly expressive, energetic, and human, while Tae-moo sometimes feels like he’s occupying the role of the serious, important male lead rather than simply existing as a person.
There are moments where that exterior breaks down and we get to see how caring Tae-moo actually is, and those are usually the moments when I like him the most. I just wish the show gave us more of that. I don’t need the guy in a romance to constantly be stoic, cool, and emotionally untouchable. As a guy, that archetype gets exhausting. Being caring, affectionate, expressive, or vulnerable doesn’t make a male character less attractive or less masculine. If anything, it makes the relationship considerably easier for me to believe.
That’s where Sung-hoon works so much better for me. He feels more natural and openly caring while still being a cool character. Young-seo and Sung-hoon’s personalities actually play off each other, and neither one feels like they have to completely change who they are for the relationship to work. There’s a warmth between them that I sometimes feel is missing from the main couple.
But even with that criticism, I still love Business Proposal, and I think that says a lot about what the show does right. The main romance doesn’t have to carry the entire thing because the show creates an entire cast of people I actually care about. I’m happy watching Ha-ri. I’m happy watching the side couple. I’m happy watching her coworkers. The show can move away from its main relationship and I don’t immediately start waiting for it to cut back.
And I think that gets to what Business Proposal ultimately is for me. You don’t need to come out of it having learned some profound lesson about life. Not every story needs to have some deeper message, and Business Proposal doesn’t need one to justify its existence. You don’t finish it thinking about what the writers were trying to teach you. You finish it remembering how much fun you had with these characters.
Sometimes that’s all a show needs to accomplish. Business Proposal gave me a group of characters I loved spending time with, relationships I genuinely wanted to watch, moments that made me laugh, moments that made me worried, and a romance that, even with its flaws, left me happy.
And I think that’s all that matters.
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This review may contain spoilers
I WANT TO RIP MY HAIR OUT
This drama genuinely had everything going for it. The cinematography was great, the soundtrack was memorable, and Luke and Flora had incredible chemistry. I especially appreciated how physically affectionate they were with each other. Compared to many Asian romance dramas, their intimacy felt natural and believable, and it was refreshing to see a couple who actually seemed physically attracted to each other.And that’s what makes this so frustrating. I was genuinely having so much fun watching this drama.
There were moments when I absolutely loved it. Whenever Luke and Flora were getting along, their chemistry was so good that I couldn’t stop watching. Their interactions felt natural, their romantic moments were genuinely enjoyable, and I kept thinking about how much I loved the show.
But every time things started going well, another completely avoidable conflict would come along and ruin everything.
At first, I brushed it off. Relationships have problems, and conflict is an important part of storytelling. I figured they’d work through their issues, learn from their mistakes, and eventually become better partners.
But with every argument, my patience slowly started wearing away.
It was almost like a wall gradually crumbling in the back of my mind. Every time Luke and Flora fought over something ridiculous, another piece would fall away. But I kept convincing myself that it would get better. They’d reconcile, the chemistry would return, and I’d remember why I enjoyed the drama so much. I’d think, “Okay, they’ve finally figured it out. It’ll be fine.”
And then they’d do the exact same thing again.
Eventually, I found myself wondering why I was even still watching.
My biggest issue is Luke. He’s genuinely one of the most frustrating male leads I’ve watched in a romance drama. Not because he’s flawed, but because he repeatedly refuses to acknowledge those flaws. He’s stubborn, condescending, and seemingly incapable of admitting when he’s wrong or genuinely considering Flora’s perspective.
During one of their earlier arguments, he repeatedly sent Flora flowers without telling her they were from him. She understandably assumed they were from someone else. Instead of simply communicating with her, apologizing, or taking responsibility for his actions, he somehow expected an anonymous romantic gesture to fix their relationship.
It’s such a ridiculously avoidable misunderstanding, and the show is filled with situations like this.
By episode 13, I had completely lost my patience. When Flora was standing in the parking lot, Luke’s response wasn’t to try to understand why she was upset or acknowledge his part in their conflict. Instead, he continued treating her decisions like something he had the right to challenge. After everything they’d been through, he still couldn’t communicate with her like an equal.
Flora isn’t without her problems either. Her tendency to accommodate everyone around her, even when it’s clearly hurting her, becomes increasingly frustrating. She struggles to stand up for herself and communicate directly, which only makes their already dysfunctional relationship more exhausting to watch.
And that’s the fundamental problem with this drama: the characters don’t seem to learn from their mistakes.
I don’t expect fictional relationships to be perfect. I don’t even mind toxic characters when their behavior serves a meaningful purpose in the story. But if you’re going to repeatedly put two characters through the same conflicts, there needs to be some kind of development. They need to acknowledge their mistakes, change their behavior, or at least demonstrate that their experiences have taught them something.
Instead, Luke and Flora seem trapped in an endless cycle of misunderstandings, arguments, reconciliations, and more misunderstandings.
What makes this especially disappointing is how enjoyable the drama becomes whenever they’re actually happy together. Their chemistry is genuinely excellent. The physical intimacy, playful interactions, and romantic moments were some of my favorite parts of the entire show.
But those moments gradually stopped feeling rewarding because I knew another argument was probably right around the corner.
A romance drama doesn’t need constant breakups and communication failures to remain interesting. There are countless ways to create meaningful conflict through careers, family expectations, personal insecurities, and external circumstances without repeatedly making the main characters behave irrationally.
I wanted to watch Luke and Flora navigate those challenges together. I wanted to see them gradually develop trust, learn to communicate, and become better partners.
Instead, I spent thirteen episodes watching two people with incredible chemistry repeatedly sabotage their own relationship.
And that’s what bothers me most. I didn’t start this drama expecting to hate it. I genuinely loved watching it for a while. Even as my frustration grew, I kept holding onto the hope that the writing would finally deliver on all that potential.
I didn’t suddenly stop enjoying this drama. It slowly wore down every reason I had to keep watching, until I realized the moments I loved were no longer worth sitting through everything else.
I wanted to watch two imperfect people learn how to love each other, not two people repeatedly demonstrate why they shouldn’t be together.
Also why the FUCK are u using ai scenes like China lock in oh my fucking god
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