That closing down is a very big loss for Warner Bros. They forgot the K-drama market is worth $239....such a huge…
Licensing-wise, Warner Bros retains the rights for the duration of the licensing period, which tends to be from 3 to 5 years for recent dramas, and ten years plus for older properties — the older the property, the cheaper the licensing fee is. I bet that they already paid back the upfront licensing fee, so they seem not too concerned about it, given that they are closing Dramafever a year in advanced for the new platform launch.
It is likely that they are going to integrate the Dramafever into their new HBO-super platform (in order to compete with Netflix). It is cheaper for them to cancel all of their speciality services and restructure for their new platform for a launch in late 2019.
"By “sub-scale D2C efforts,” AT&T is likely referring to existing WarnerMedia properties such as Boomerang (featuring classic cartoons), DramaFever (a Korean programming service) and the fledgling DC Universe streaming platform. It’s understood that those ventures will be rolled into the larger new service in an effort to cut operating costs and more quickly aggregate audiences by offering a wider menu of programs." - Variety
There are also rumors that the new HBO platform will have tiers. Considering that HBO streaming already costs $15, the expected new price of the platform is rumored to be well over the original $15. However, this platform will include all Warner Bros-owned and licensed media.
The closure of DramaFever was to create a Warner Bros-wide OTT (Over-The-Top) subscription service that could compete against Netflix, Amazon, Hulu, CBS All-Access and Disney+. Many traditional American entertainment conglomerates are consolidating their OTTs into one.
From Variety (entertainment trade journal): "The move to shutter DramaFever comes after AT&T’s acquisition of Time Warner and the formation of WarnerMedia. Last week, WarnerMedia CEO John Stankey said the company would launch a broad subscription-streaming entertainment service anchored by HBO that would pull in content from other parts of Time Warner. As part of launching the new WarnerMedia-wide service, AT&T said it would be “consolidating resources from sub-scale D2C [direct-to-consumer] efforts,” which evidently included the phasing out of DramaFever."
So is it an open ending? I mean, where is mak gae? Is she with dr heo in present time? Hahaha. I hope there’s…
After the credits and thank you for watching title card, there is a short scene with Mak Gae. Mak Gae shows up at the Oriental Medicine Hospital and meets Yoo Jae Ha.
It is likely that they are going to integrate the Dramafever into their new HBO-super platform (in order to compete with Netflix). It is cheaper for them to cancel all of their speciality services and restructure for their new platform for a launch in late 2019.
"By “sub-scale D2C efforts,” AT&T is likely referring to existing WarnerMedia properties such as Boomerang (featuring classic cartoons), DramaFever (a Korean programming service) and the fledgling DC Universe streaming platform. It’s understood that those ventures will be rolled into the larger new service in an effort to cut operating costs and more quickly aggregate audiences by offering a wider menu of programs." - Variety
https://variety.com/2018/biz/news/warnermedia-direct-to-consumer-streaming-service-john-stankey-1202975598/
There are also rumors that the new HBO platform will have tiers. Considering that HBO streaming already costs $15, the expected new price of the platform is rumored to be well over the original $15. However, this platform will include all Warner Bros-owned and licensed media.
From Variety (entertainment trade journal):
"The move to shutter DramaFever comes after AT&T’s acquisition of Time Warner and the formation of WarnerMedia. Last week, WarnerMedia CEO John Stankey said the company would launch a broad subscription-streaming entertainment service anchored by HBO that would pull in content from other parts of Time Warner. As part of launching the new WarnerMedia-wide service, AT&T said it would be “consolidating resources from sub-scale D2C [direct-to-consumer] efforts,” which evidently included the phasing out of DramaFever."
https://variety.com/2018/digital/news/dramafever-k-drama-shutting-down-warner-bros-1202982001/
(I am in a Masters program concerning entertainment properties)