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Business Proposal korean drama review
Completed
Business Proposal
0 people found this review helpful
by s a r a
10 days ago
12 of 12 episodes seen
Completed
Overall 8.5
Story 7.5
Acting/Cast 8.0
Music 9.0
Rewatch Value 8.5

proof that clichés can spice up your life—if you know what you're doing.

2026 is apparently my year of walking down memory lane, and i have to say that it's incredibly rewarding to revisit a drama that still feels just as buzzy as i remember. 'business proposal' shall always be that girl.

much like four years ago, when i used to look forward to mondays and tuesdays just to catch the newest episode, i found myself experiencing that same giddy, warm feeling every time i hovered over the play button. iam not even exaggerating when i say my face hurt from smiling before the episode had properly started; just the intro got me going. that has to be what comfort feels like, right??

what stands out the most is how effortlessly this drama proves that clichés are not the problem—bad execution is. because yes, you've seen these tropes before. probably multiple times. and yet here, nothing feels forced or embarrassing. instead it's all incredibly distinctive in the best way, like a romcom that understands exactly what it is and commits to it fully.

and then there's the characters.

our leading lady, shin ha-ri, isn't trying to be a strong, independent woman—she just is one. the female friendship between her and young-seo has an actual depth and narrative importance, which already puts this kdrama above half the genre. and the men? oh, the men. the best kind, actually—down bad, devoted, and just the right amount of endearingly pathetic. spectacular. give me fourteen of them immediately.

structure-wise, the series knows exactly what to do. conflicts and plot twists are resolved within an episode or two, never overstaying their welcome or dragging the pacing down. is the narrative in itself undeniably unrealistic? yes, but everything moves with such confidence that it's hard to hold that against it. could some details have been handled better? sure. and i do think the romance could've been more prominent, especially toward the final episodes. but don't you love it when we get a drama portraying such a healthy, functional relationship between a chaebol and an "ordinary" woman without it descending to toxic masculinity and a saviour complex?

exactly.

sometimes the best thing you can do for yourself is put on a silly little romcom, embrace the cheesiness, and let it make you stupidly happy for a few hours.
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