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📢📢📢 New Endorsement

📌 MERRYCHENG

10 April, 20:03: Brand 🍠🧣🫘 teaser content launched
11–14 April, 11:00: Brand 🍠🧣🫘 teaser content
15 April, 10:03: Artist 🍠 & Brand 🍠🧣🫘 release TVC
15 April, 10:03: Brand 🍠🧣🫘 releases key visual
15 April, 10:03: Brand 🍠🧣🫘 announces merchandise scheme
15 April, 11:03: Artist 🧣 releases behind-the-scenes footage
15 April, 17:00: Artist’s studio 🧣 releases exclusive video
16–24 April: Brand 🍠🧣🫘 to release matching looks, product recommendation videos, behind-the-scenes footage and other content

Brand Campaigns:
15 April: Tmall launches ‘Join to Unlock’ campaign

Advertising Resources:
15 April: 🍠 Full-screen banner goes live
15 April: 🐱 Tmall Brand Showcase goes live
15 April: Core screens at Shanghai metro stations go live
15 April: Core screens at major shopping centres nationwide go live, etc.

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The outdoor apparel endorsement

The second part will be filmed if the first part performed well. Previously, this drama was filed for 30 episodes. But Youku wants to test the waters using HMH with the netflix format 🫠🧍.

Gotta work hard to get that big IP after 10 years and here's the zyks catching these big IP roles left and right like pokemons 🧍. My eyes went dark 😑.

Heavy on the first one. I want his role to sit on the throne till the end. I don't like him stepping down for whatever reason lol.

Welcome!

Yes, best to mind condition ourselves. We can't win against the capital. Especially the FL has to be a 👖 platform artist, we really can't do anything about this. And seems like the contract has been signed for the FL, this is a done deal. But, finally, a non-nugu IP 😭🫠.

No prob!

It's best to mind condition atp lol. Flattered that 👖 recognizes his status to carry dramas but ngl it's also exhausting af for him and his 🥝s. Also, this production team is willing to coordinate the filming schedule with his touring schedule. It's a win I guess and first time our hmh, as crown prince for ppl to see and not just hidden identity like in his previous roles.

First part only and then if it performed well, the second part will be filmed.

yes

Youku will be launching their new broadcasting model, adapting the Netflix format for their self produced dramas.

Tencent and iQIYI have well known platform signed artists so that's why you see them often getting the approval. Some artists also have to agree to co-lead (equal billing) to get the project started. For Youku, they are just starting to promote their own signed ones. For them, this is cost-effective, they will pay salary to the famous one and since the other is their platform signed artist, the artist fee is very affordable. This is the strategy. Their entertainment industry is on a deep freeze. Many artists are left with no jobs because only few now can get started compared from the past.

Updates for Inverted Fate from a reliable melon owner:

Inverted Fate (Gongyu) should start filming in Mid-May starring Hou Minghao and He Nan with 16 episodes.

This is the only drama from Youku to pass the review/project approval meeting after the Lunar New Year.

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This update from the reliable melon 🍉 is about HMH:

"Youku currently has only 16 projects that meet the approval standards, and just 1 has actually passed the review, and that was because the male lead's star power and popularity met the requirements."

Updates for Inverted Fate from a reliable melon owner:

Inverted Fate (Gongyu) should start filming in Mid-May starring Hou Minghao and He Nan with 16 episodes.

This is the only drama from Youku to pass the review/project approval meeting after the Lunar New Year.

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This update from the reliable melon 🍉 is about HMH:

"Youku currently has only 16 projects that meet the approval standards, and just 1 has actually passed the review, and that was because the male lead's star power and popularity met the requirements."

A perfunctory agency and studio that only knows how to milk HMH’s commercial value dry. Since they've already got the money from his tons of endorsement fees, they couldn't even pretend to care and announce them, the brands had to do it themselves 🧍. Yes, it is very hard for artists to leave their agency especially if that artist is their top cash cow. There's no reliable public knowledge on how long is the contract duration. All those floating around are speculations.

yesss ✅

📢📢📢 New Endorsement

📌 Viennetta (Qian Ceng Xue)

April 10th

10:00 AM: Hou's Weibo and all official Qiancengxue platforms (🧣, 🍠, 🫘, vx, video account) will release the TVC announcement;

12:00 PM: Qiancengxue official (🧣, 🍠, 🫘, vx) will release the Qianbang KV;

3:00 PM: Qiancengxue official (🧣, 🍠, 🫘, vx) will release the buy-one-get-one-free mechanism diagram;

7:00 PM: Qiancengxue official (🧣, 🍠, 🫘, vx) will release the mini Qiancengxue KV.

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The 🍨 endorsement

Strongest one is still Inverted Fate. For more infos, we can look forward to his brand livestreams (if this was asked to him or he brought the topic himself). He's the ultimate 🍉 source of his fans 😆.

📌 April 8th, Wednesday, 7:30 PM: Mianzhi Live on Douyin

📌 April 10th, Friday, 7:00 PM: Hisense Live on JD.com

📌 April 11th, Saturday, 8:00 PM: C-ka Live on Douyin

📌 April 12th, K22 (details unknown )

📌 April 13th, Baoding ORA offline event

📌 April 14th, Tuesday, live stream, QINA

📌 April 18th, H&M Live on TMall

📌 April 19th, Madame Tussauds wax figure unveiling ceremony
(100 tickets available for the day, up to 8:00 AM on April 9th and 10th, can be grabbed in the Douyin live stream).

🍉 another upcoming endorsement:

high-end outdoor apparel