Everyone, HMH has worked so hard this year and we have to give him the appreciation he deservesβ¦the ratings…
From a 8.3 drop to 8.0 π§ kiwis y'all go and save Glory's mdl ratings. It deserves way more high rating than what was showing atm π€¦. The plot is truly good and strong!
1/ Teaser Campaign 31 December 2025 - Artist's Xiaohongshu account features watch teaser wearing the [Skipper TV Series Limited Edition 2025] β a globally limited-edition new release 6 January 2025 - Brand official accounts (WeChat Video Account/Weibo/Little Red Book/Douyin) release ambassador teaser videos or photos
2/ Official Announcement 9 January 2026 - Brand official accounts (WeChat/Weibo/Little Red Book/Douyin) at 10:00 AM: Official announcement 1 print advertisement Featuring [Helmsman TV Series Limited Edition Watch 2025] - Artist's Xiaohongshu account: 10:30 AM Official announcement: 1 print advertisement featuring the artist wearing the [Helmsman TV Series Limited Edition Watch 2025] - E-commerce platforms (Tmall + JD Pop Store): 10:30 AM Update artist PR content featuring the artist wearing the [Helmsman TV Series Limited Edition Watch 2025] + campaign detail page - Flagship Store KOS (10:30 AM) Release celebrity PR featuring [Helmsman TV Series Limited Edition Watch 2025]
3/ Ongoing 10 January 2026 - Brand Official Accounts (WeChat/Weibo/Little Red Book/Douyin) Official Announcement 1 ID Video [Helmsman TV Series Limited Edition Watch 2025]
11 January 2026 - Brand Official Accounts (WeChat/Weibo/Redbook/Douyin) Ongoing 2-4 Behind-the-Scenes Photos γHelmsman TV Series Limited Edition Watch 2025γ
12 January 2026 - Brand official accounts (WeChat/Weibo/Redbook/Douyin) ongoing 1 behind-the-scenes video [Helmsman TV Series Limited Edition Watch 2025]
Glory is amazing with its opening day at Yunhe with 11.02 million views! Considering Mango TV's chassis, a Monday premiere, and only 3+1 episodes. Screaming crying!!!
apparently Hong Ye knew Xiao Yao is Ning An all along. He is in his third life while she is in her first (can't really remember if it's her first or second).
https://x.com/archivesneo/status/2005880145094271214?t=f-_rqETC672nwGZGGAWW-A&s=19
https://x.com/archivesneo/status/2005880145094271214?t=f-_rqETC672nwGZGGAWW-A&s=19
https://m.weibo.cn/status/5249913806920012
https://m.weibo.cn/status/5249913806920012
01.05β01.06 β ad shooting
01.08 β ad shooting
01.10 β brand livestream
01.11 β 10th debut anniversary π
01.11 β brand livestream
01.13 β ad shooting
01.15 β ad shooting
01.31 β brand event [shanghai]
the rest of the time is spent filming on set. any changes will be notified separately.
https://x.com/archivesneo/status/2006219405689323565?t=g_s_xsPQDW2saMj8WRBOfw&s=19
Commercial Synchronisation
Mido β
1/ Teaser Campaign
31 December 2025
- Artist's Xiaohongshu account features watch teaser wearing the [Skipper TV Series Limited Edition 2025] β a globally limited-edition new release
6 January 2025
- Brand official accounts (WeChat Video Account/Weibo/Little Red Book/Douyin) release ambassador teaser videos or photos
2/ Official Announcement
9 January 2026
- Brand official accounts (WeChat/Weibo/Little Red Book/Douyin) at 10:00 AM: Official announcement 1 print advertisement Featuring [Helmsman TV Series Limited Edition Watch 2025]
- Artist's Xiaohongshu account: 10:30 AM Official announcement: 1 print advertisement featuring the artist wearing the [Helmsman TV Series Limited Edition Watch 2025]
- E-commerce platforms (Tmall + JD Pop Store): 10:30 AM Update artist PR content featuring the artist wearing the [Helmsman TV Series Limited Edition Watch 2025] + campaign detail page
- Flagship Store KOS (10:30 AM) Release celebrity PR featuring [Helmsman TV Series Limited Edition Watch 2025]
3/ Ongoing
10 January 2026
- Brand Official Accounts (WeChat/Weibo/Little Red Book/Douyin) Official Announcement 1 ID Video [Helmsman TV Series Limited Edition Watch 2025]
11 January 2026
- Brand Official Accounts (WeChat/Weibo/Redbook/Douyin) Ongoing
2-4 Behind-the-Scenes Photos
γHelmsman TV Series Limited Edition Watch 2025γ
12 January 2026
- Brand official accounts (WeChat/Weibo/Redbook/Douyin) ongoing
1 behind-the-scenes video
[Helmsman TV Series Limited Edition Watch 2025]
Peach Blossom Princess Official Announcement Schedule
26.01.03 π§£10:00 Preview Video
14:00 Purchase Guide
26.01.04 π§£10:00 Co-creation Announcement
10:05 Purchase Guide (High-Res Version)
14:00 Merchandise Gallery
https://x.com/ncybear/status/2005887525546779001?t=rI6O6flID00AmEij7nAwsw&s=19