Samsung Commercial
The title “The Men Scolded the Woman Who Bothered Me” is both a spoiler and complete summary of this short web film/Samsung commercial. I would say “men” and “woman” was stretching things as most behaved like high school students instead of employees at a major company.Ji Hie’s first day at work doesn’t go well when she returns a wallet to a stranger on the street. The stranger accuses her of stealing the 50,000 won that had been in the wallet. Joo Hyun tells her off and then goes to work and gossips with the other members of his team, including Joo Mi who used to bully Ji Hie mercilessly in high school. Sure enough, Ji Hie walks in and is introduced as the newest member of the team. Joo Mi thinks she can pick up where she left off torturing Ji Hie, but will everyone buy her victim performance?
The film contained a long product placement for Samsung in the middle of the short film. The end credits were also all about their Galaxy products. I’m not against companies making short films that feature their products, the Philippines’ Jollibee famously makes very touching short film commercials. This commercial, on the other hand, was completely graceless. The acting was below average and the bullying storyline was clumsily handled. At one point, in order to highlight a Galaxy product and resolve a conflict, they stepped into absurdity. Everyone was pretty to look at and Samsung was the focal point so it probably succeeded in its goals despite appearing very amateurish. However, I just found myself rolling my eyes at the denouement, completely uninspired to purchase their high-tech equipment. Better luck next time Samsung, maybe get Jollibee on the phone and see who they use to make their commercials.
28 May 2026
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