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I recently rewatched King the Land, and realized how much I miss the Rich CEO x Cinderella plot. Don't get me wrong, I'm not saying that we should go back to having a bunch of rich guys fetishizing lower-class women and controlling their every move, I just mean we need to make more dramas with chaebol heirs and their rude awakening to reality as they fall in love with a not-rich person. King the Land is the perfect example of this as the FL is independent, has her own career, doesn't depend on the ML for everything, but also doesn't have an annoying "I feel the need to prove I can do everything myself" personality. And the ML, while being a typical rich guy who wants to shower his partner in the best he can, is always a good person and boyfriend to her, never looked down on her financial or family status, and tried to communicate, work things out, and had empathy towards her feelings as he understood they grew up under different circumstances. I guess now we've reached a new wave of genres, but I really do hope we see a reboot in popularity for dramas like these. But in the meantime... does anybody have any good recs similar to King the Land? Preferably post 2010. 

In order of recommendation:

Business Proposal (chaebol, talented woman) This is probably as close to King the Land; I'd say it surpasses it. I rarely rewatch, but I made an exception for this.

I'm Not a Robot (chaebol, struggling inventor) It's silly but sweet and fluffy.

You Are My Destiny (chaebol, poor woman) This has more melodrama than comedy than the others listed, but the acting is amazing.

Dating in the Kitchen (chaebol foodie, adept chef)

Cinderella and the Four Knights (rich men, poor woman)

Something about 1 Percent (arrogant chaebol, school teacher)

She Was Pretty (boss, employee)

My Secret Romance (chaebol, cook) Watch purely for the sexy vibes.

Good Job (chaebol, talented woman)

The Secret Life of My Secretary. Sure - the FL has the "need to prove myself" thing going on but there is character growth and she has her sass. This was a good one and people don't talk about it enough!