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Hujing Digital Media & Entertainment Group has released its top costume dramas scheduled to be broadcast on Youku in the second half of the year (H2):

- Love and Crown
- When Destiny Brings the Demon
- The Eternal Fragrance

* Hujing Digital Media & Entertainment Group, formerly known as Alibaba Digital Media & Entertainment Group, recently rebranded to its current name. Youku is managed by Hujing, and its parent company Alibaba.

https://weibo.com/5259434254/PBOvDl0rq

Lotfg is S+ also since Big IP. Check the investment promotion on Tencent Holdings Baidu website.

So expect pre-heating materials will be released soon.

Our Generation will end airing for SVIP members on Youki Mainland China on July 26, so The Immortal Ascension it might likely to air around July 27.

Is it still scheduled to release next month? iQIYI's official Weibo posted the drama lineup for summer releases (July–August), but Fated Hearts was not included in the list.

For sure, that a marketing strategy again from iQIYI, since Cheng lei drama on Tencent Video will air next month.

I don't think this drama will air next month.

It can't be since Lotfg already license with satelliteTV, once the Satellite TV has made a schedule. The online platform must follow the schedule given by the SatelliteTV.

Since lotfg will air on HunanTV during it's prime time it's unlikely to be reschedule, it will affect the entire schedule of HunanTV.

24 episodes, that drama will air 8 pm China time on HunanTV same on MangoTV.

Since Lotfg is Rumored to simultaneously air, so Tencent Video, HunanTV and MangoTV likely has a same airing date and prime time slot

The drama When Destiny Brings the Demon, written by the same novel author as Moonlit Reunion, is also Rumor to air around August 15 on Youku.

Moonlit Reunion and LOTFG are both S+ dramas from Tencent Video. They can't air two major dramas at the same time. LOTFG is rumored to premiere on August 10 and will also air during HunanTV's prime time slot, so it's unlikely that Moonlit Reunion will be released on August 18. Therefore, the August 18 rumor will likely change.

LOTFG will also air on Hunan SatelliteTV. LOTFG will follow Deep Affection Eyes after it ends. This drama is already confirmed to be released on July 21.

Are you new to Chinese platforms? Tencent Video’s international version is called WeTV. However, WeTV is not responsible for official release dates or delays of dramas. It only provides limited information about airing schedules because it’s mainly for international audiences.

WeTV has its own board and management team, separate from the Mainland China operations. So if you have any concerns or inquiries about release dates, licensing, or delays, it's best to access the Tencent Video app (Mainland China version), where the related department can properly address your questions.

The proper and official platform in Mainland China is Tencent Video. While WeTV and Tencent Video are under the same company, all licensing approvals, scheduling decisions, and release delays are handled by Tencent Video in China.

This applies to other platforms as well. For example, iQIYI International and Youku International rely on the decisions made by their respective Mainland China teams. International versions will only update after confirmation from the main domestic platforms.

You're name Cdrama addict but didn't know the different of international version and domestic version?

About your comment, melon date of 8.18 is different from the comment below? It's still the same no need to spam about 8.18.

You need WeChat or Weibo account to log in or sign up in mainland china app.

Tentative dramas From youku this year

The Immortal Ascension - late July

When Destiny Brings The Demon - Early or mid August

Love and Crown - Late August or early September

Tales of the dark river - oct

There's still a chance for this year, since Youku still don't have a lineup yet for November and December.

This is a Wuxia drama, maybe a sub-plot or slight only for romance.

Don't forget Cheng yi drama, is dual platform (iQIYI and Tencent Video) both platform in mainland china need available slot for September.

Here are Youku's scheduled dramas as of now until September:

The Immortal Ascension

When Destiny Brings the Demon

Second Chance Romance

Summer in Your Name

Summit of Our Youth


When Destiny Brings the Demon and Second Chance Romance already have investment promotion and advertisement. For The Immortal Ascension (S++ drama), they already secured investment last year. Since Youku hasn’t reopened investment promotion, it seems they already have enough advertisements for airing this month. They can still open again for more promotion, but if investment and advertisers are already sufficient, there’s no need to.

Summer in Your Name and Summit of Our Youth are not high-budget dramas, so there’s no need for big investment promotion.

The Immortal Ascension – July 27 (It will follow Our Generation after it ends airing)

When Destiny Brings the Demon – August (It will follow The Immortal Ascension after it ends airing)

Second Chance Romance, Summer in Your Name, and Summit of Our Youth – All are scheduled for Q3. Q3 ends in September.