Unfortunately, Love Beyond the Grave doesn't look that good from the trailer. Don't think it will perform well on charts wise, this is probably why a good production team and scriptwriter is very much important. Ever night and The Long Ballad which released many years ago looked way better even in trailers
I also don't like how there was barely anything shown for second female lead. Don't end up like one of those shows where the entire story revolves around pushing a triangle love story
Why did I feel like the trailer was average? Too much focus on characters especially the three main characters but not much world building or even showcase the human world at all which was weird. My optimism decreased after watching the trailer
Whilst it's great to hear this, but I heard Shi Yun Peng's role is going to be replaced by Deng Kai.
As long as majority of the cast are present, it should be good but again this drama is already close to perfect so I am not sure what direction they go for season 2
Genuine question, why does Arthur has way more shares than likes on his weibo posts. I'm just curious as he can…
I also don't know much about this but from what I saw is younger generation people nowadays rarely use weibo so a lot of people might be sharing to other platforms?
Platforms rarely promote idol dramas these days. I’m not sure exactly when this started, but it likely became more common after COVID. Now, platforms essentially expect the actors’ fanbases to drive the initial popularity themselves by purchasing memberships in large quantities. Major fanbases often raise money even before a drama airs and buy tens or even hundreds of thousands of memberships — sometimes 100,000, 200,000, or even 300,000 — which they then distribute to the general audience so people can watch the show. The purpose is to create visibility and generate interest among regular viewers, since these dramas receive very little promotion from the platforms. If a drama’s heat index is close to a milestone — for example around 9,500 or 29,000 — fanbases often organize another round of membership purchases to push it past the threshold and achieve “hit” status. Reaching those milestones can help the actors secure opportunities in higher-budget productions with better scripts and teams. What makes the situation around Chasing Jade unusual is that Tencent itself distributed around 100,000 free memberships on the premiere day. The drama also received significant promotional support from both Tencent and iQIYI. On one hand, this is positive because the platform itself is actively promoting the drama, which rarely happens with idol dramas now. However, it has also created accusations of favoritism. Other fanbases are understandably questioning why their favorite actors’ dramas do not receive the same level of platform support, while they are expected to raise money themselves to promote their shows. Because of this perceived imbalance, there was already a lot of jealousy and tension when Chasing Jade began airing. After the platform was accused of manipulating the viewing data, many fans now feel betrayed and exploited. This is why the controversy is likely to continue for some time, as it involves the broader idol drama ecosystem and multiple fanbases.
There likely won’t be another traffic star in the near future at least not on the same level as before. The first major traffic star was Lu Han, about a decade ago.
After Lu Han’s rise, more traffic stars began to emerge as investment increased in long-format idol dramas aimed at younger audiences. These dramas were somewhat similar to K-dramas, which were banned around 2016. As a result, many urban viewers who had previously watched K-dramas shifted to Chinese dramas. At the same time, improved production quality also attracted new audiences.
Meanwhile, veteran actors who were already popular with the general public continued to make dramas and films. However, because they usually did not star in idol dramas, they were not classified as traffic stars.
Several traffic stars emerged between 2015 and 2020, including:
Yang Yang (Love O2O), probably the most watched modern idol drama of all time and a gateway series that introduced many international viewers to C-dramas.
Yang Zi (Ashes of Love, Go Go Squid!)
Cheng Yi (Love and Redemption)
Yang Mi and Dilraba Dilmurat (Eternal Love)
Zhao Liying (Princess Agents)
Xiao Zhan and Wang Yibo (The Untamed)
Post-COVID traffic stars include Wang Hedi (Love Between Fairy and Devil) and Zhao Lusi (Love Like the Galaxy, Hidden Love).
Traffic stars are celebrities who can generate massive online engagement and attention occasionally even offline mainly from younger audiences. In that sense, they are somewhat similar to K-pop idols, who can drive significant fan activity and online traffic.
Tencent ruined their reputation with Pursuit of Jade, there is too much controversy now and it will likely spill into the next few dramas that air after POJ
Anyone started to get worried about Love Beyond the Grave? I am getting more and more pessimistic by the day as it will be airing just after Pursuit of Jade and unlikely will receive anything more than 10% of the marketing effort that drama had. So its numbers are not going to be that big initially and people might bash the cast/actors for under performing. If that happens, I will never watch another Tencent drama ever again
I think chen feiyu focuses on movies more than dramas. In cdramaland actors trying to establish themselves roll…
Not him but many others like as you mentioned Bai lu, Xu kai, Zhao lusi, Zhang linghe, Song wei long, Zhang jinmai, Neo hou, Bai Jing ting all debuted around or after 2018 and they all seemed to be in very good position in cdrama world now
I think chen feiyu focuses on movies more than dramas. In cdramaland actors trying to establish themselves roll…
I was saying he can't get a project as good as Ever Night now, at least he will not be the first choice. This is what I was saying, there are limited amount of good productions and there are many in line for these
I think chen feiyu focuses on movies more than dramas. In cdramaland actors trying to establish themselves roll…
I don't think he has reached that level in drama land where he can take multiple years off. Many actors who debuted after him are getting cast in very high level investment productions with good scriptwriters/directors and some are even started doing male centric dramas. He simply cannot have another production like Ever night at this point of time
The purpose is to create visibility and generate interest among regular viewers, since these dramas receive very little promotion from the platforms. If a drama’s heat index is close to a milestone — for example around 9,500 or 29,000 — fanbases often organize another round of membership purchases to push it past the threshold and achieve “hit” status. Reaching those milestones can help the actors secure opportunities in higher-budget productions with better scripts and teams.
What makes the situation around Chasing Jade unusual is that Tencent itself distributed around 100,000 free memberships on the premiere day. The drama also received significant promotional support from both Tencent and iQIYI. On one hand, this is positive because the platform itself is actively promoting the drama, which rarely happens with idol dramas now. However, it has also created accusations of favoritism.
Other fanbases are understandably questioning why their favorite actors’ dramas do not receive the same level of platform support, while they are expected to raise money themselves to promote their shows. Because of this perceived imbalance, there was already a lot of jealousy and tension when Chasing Jade began airing. After the platform was accused of manipulating the viewing data, many fans now feel betrayed and exploited. This is why the controversy is likely to continue for some time, as it involves the broader idol drama ecosystem and multiple fanbases.
After Lu Han’s rise, more traffic stars began to emerge as investment increased in long-format idol dramas aimed at younger audiences. These dramas were somewhat similar to K-dramas, which were banned around 2016. As a result, many urban viewers who had previously watched K-dramas shifted to Chinese dramas. At the same time, improved production quality also attracted new audiences.
Meanwhile, veteran actors who were already popular with the general public continued to make dramas and films. However, because they usually did not star in idol dramas, they were not classified as traffic stars.
Several traffic stars emerged between 2015 and 2020, including:
Yang Yang (Love O2O), probably the most watched modern idol drama of all time and a gateway series that introduced many international viewers to C-dramas.
Yang Zi (Ashes of Love, Go Go Squid!)
Cheng Yi (Love and Redemption)
Yang Mi and Dilraba Dilmurat (Eternal Love)
Zhao Liying (Princess Agents)
Xiao Zhan and Wang Yibo (The Untamed)
Post-COVID traffic stars include Wang Hedi (Love Between Fairy and Devil) and Zhao Lusi (Love Like the Galaxy, Hidden Love).
Traffic stars are celebrities who can generate massive online engagement and attention occasionally even offline mainly from younger audiences. In that sense, they are somewhat similar to K-pop idols, who can drive significant fan activity and online traffic.