I don't think Xu Kai has ever had a drama that went beyond 28K, right? Last time, he said he would sing a song…
On tencent, best choice ever broke last year. But even with Yang Zi and the genre being popular, that took quite the effort. 30,000 is hard and it’s gonna be harder with the sluggish long drama market. Not to mention Yang Mi’s drama is doing extremely well now. Even though the audiences don’t overlap, 28-30,000 is definitely a challenge
Total reservations - 5,217,000
Pre-Heat- 16, 924
Heat- 14,240
1) Disney- Can yall see only one trailer ? Can you see the trailer released on the 11th? Or the old one they released last year?
2) Wetv Indonesia- can yall see the English subs for the trailer release last week? Coz for that I can only see Indonesian and Vietnamese subs
Heat index- 13,634 (current all time high)
https://weibo.com/7887696453/5200924955903352
Posters
https://weibo.com/7887696453/5200932507484183
31 子夜归发布了一篇小红书笔记,快来看吧! 😆 6qPK7bxkamT 😆 https://xhslink.com/m/Ajgx954goWX 复制本条信息,打开【小红书】App查看精彩内容!
This is the highest number of reservations for a drama on tencent in 2025 😁
https://weibo.com/7887696453/5200721865086384
🗓8月18日
📍http://t.cn/A6lzcwmT
09:30【终极预告】
10:00【单人海报】
11:00【首周追剧日历】
11:30【腾讯陪看日历】
12:00【海报】
12:30【直播预热活动图】暂定
13:00【活动图】暂定
13:10【活动图】暂定
14:00【活动图】
15:00【倒计时海报】
15:30【活动图】
16:00【倒计时海报】
16:30【开播剧照】
17:00【倒计时海报】
17:30【新媒体图】
17:55【海报】
一切以实际发布为准~
Signal connected
🗓August 18th
📍http://t.cn/A6lzcwmT
09:30 [Final Trailer]
10:00 [Single-Player Posters]
11:00 [First Week Watch Calendar]
11:30 [Tencent Watch Calendar]
12:00 [Posters]
12:30 [Livestream Pre-launch Event Photos] TBD
13:00 [Event Photos] TBD
13:10 [Event Photos] TBD
14:00 [Event Photos]
15:00 [Countdown Poster]
15:30 [Event Photos]
16:00 [Countdown Poster]
16:30 [Pre-launch Stills]
17:00 [Countdown Poster]
17:30 [New Media Photos]
17:55 [Posters]
All information is subject to final release.