I thought It was in person but ok it’s good they are having an extra
Hi. Sorry for my late reply. I still have to ask someone about the OTB. To explain it clearly. Offline Team Building is in person.
Offline Team Building (线下团建 - Xiàn Xià Tuán Jiàn) What it means: This happens when the cast and crew reunite in public or at a specific venue to interact directly with a large crowd of fans or the media.
What they do: These are structured events like fan meetings, press conferences, or outdoor promotional games. Sometimes, platforms even film exclusive, short reality-style variety shows featuring the cast in character, explicitly marketed as the drama's "team building"
The Goal: It builds fan loyalty, strengthens the actors' off-screen chemistry ("selling the CP" or couple dynamic), and rewards the audience for watching the show.
Location: Public venues, theaters, or outdoor stages Primary Audience: Public fans and mass media outlets Atmosphere: Organized, performance-based, or game-centric
The drama that did the Offline Team Building are: Feud - While not a formal corporate fan campaign, the cast of this period drama—including Bai Lu, Zeng Shunxi, Liang Yongqi, and Chen Heyi—clutched media headlines when they traveled to South Korea together. The production team and actors playfully branded the Chinese New Year vacation as their own "cast and crew offline team-building activity" to promote the close-knit chemistry of the upcoming series.
Meet Yourself - During the broadcast of the smash-hit slice-of-life drama starring Liu Yifei and Li Xian, Mango TV launched a dedicated campaign inviting a select group of platform members to an official offline team-building event.
The Promotion: Mango TV covered airfare and hotel expenses to bring fans directly to the filming location in Yunnan.
The Experience: Modeled like a corporate retreat or community gathering, fans clocked in at the courtyard where the characters met, stayed in the room where Xu Hongdou lived, and sampled the local snacks and drinks featured in the series.
Twinty happy to see you here. 😍🩵🫰 The main leads both did their best in portraying the characters. You can feel their emotions. I loved the ending by the way. <3
I'm off to the next drama.. Maybe Against the Current on the 11th.
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https://kisskh.at/discussions/support/143628-photo-upload-rules-report-thread?page=1
You can also read the examples of what is not allowed and allowed photos to upload.
https://kisskh.at/discussions/support/143628-photo-upload-rules-report-thread?pid=3576256&page=6#p3576256
https://kisskh.at/discussions/support/143628-photo-upload-rules-report-thread?pid=3580362&page=7#p3580362
Examples of links that is allowed:
https://kisskh.at/discussions/support/143628-photo-upload-rules-report-thread?pid=3581188&page=10#p3581188
https://weibo.com/2303490360/Ric9UqbzI?pagetype=profilefeed
https://kisskh.at/754367-the-story-of-xiang-lan/discussions/155024-trailer-preview-of-against-the-current
https://kisskh.at/696675-yi-ou-chun/discussions/155258-drama-achievements-heat-index-ranking-marketshare-etc
https://weibo.com/1642904381/RhWeswKSW?pagetype=profilefeed
https://weibo.com/1289997621/RhURDjsTt?pagetype=profilefeed
To explain it clearly. Offline Team Building is in person.
Offline Team Building (线下团建 - Xiàn Xià Tuán Jiàn)
What it means: This happens when the cast and crew reunite in public or at a specific venue to interact directly with a large crowd of fans or the media.
What they do: These are structured events like fan meetings, press
conferences, or outdoor promotional games. Sometimes, platforms even film exclusive, short reality-style variety shows featuring the cast in character, explicitly marketed as the drama's "team building"
The Goal: It builds fan loyalty, strengthens the actors' off-screen chemistry ("selling the CP" or couple dynamic), and rewards the audience for watching the show.
Location: Public venues, theaters, or outdoor stages
Primary Audience: Public fans and mass media outlets
Atmosphere: Organized, performance-based, or game-centric
The drama that did the Offline Team Building are:
Feud - While not a formal corporate fan campaign, the cast of this period drama—including Bai Lu, Zeng Shunxi, Liang Yongqi, and Chen Heyi—clutched media headlines when they traveled to South Korea together. The production team and actors playfully branded the Chinese New Year vacation as their own "cast and crew offline team-building activity" to promote the close-knit chemistry of the upcoming series.
Meet Yourself - During the broadcast of the smash-hit slice-of-life drama starring Liu Yifei and Li Xian, Mango TV launched a dedicated campaign inviting a select group of platform members to an official offline team-building event.
The Promotion: Mango TV covered airfare and hotel expenses to bring fans directly to the filming location in Yunnan.
The Experience: Modeled like a corporate retreat or community gathering, fans clocked in at the courtyard where the characters met, stayed in the room where Xu Hongdou lived, and sampled the local snacks and drinks featured in the series.
https://weibo.com/8019620761/Rhsm7d2u1?pagetype=profilefeed
You can create a topic in Recent discussions about popularit or heat index.
https://kisskh.at/discussions/support/143628-photo-upload-rules-report-thread?page=1
As for the 2 others, I haven't heard of it yet but I'll look at them too.
I'm off to the next drama.. Maybe Against the Current on the 11th.