Disney has now decided that Knock Off will no longer release in April and it is postponed indefinitely.
An official also told OSEN, "The actors are currently filming on site as scheduled," and "(Regarding the Kim Soo Hyun issue) there have been no special changes or additions." They continued, "Nothing has been confirmed regarding the schedule for the production press conference."
Might not be on ENA anymore, the broadcast advertisement company removed any mention of ENA from the advertisement page for the drama. Might of leaked it too early or just isn't fully confirmed
Getting more clear by the day that at the very least this will not be coming out any time soon, and even more…
That I'm not 100% sure about but like it's pretty normal of companies or brands to financially support dramas in exchange for promotional opportunities of stuff like product placement, brand association, etc. Safety Zone Korea for example cooperated in the production.
With the production cost being estimated to be about 60 billion won, even for Disney that would be a ton of money to cover alone without investors to help ensure production
Recent update on this drama from reporter Kang Seok Bong:It was scheduled to be released in the first half of…
Getting more clear by the day that at the very least this will not be coming out any time soon, and even more possible that it'll get scrapped. The production cost fees are going to be a nightmare for investors that could end up pursuing legal action against KSH if he doesn't cover the costs and probably losses for the affected investment companies. I wouldn't expect a decision on the Knock Off's status to come out for a while though
Recent update on this drama from reporter Kang Seok Bong:
It was scheduled to be released in the first half of the year after a production presentation next month, but the schedule has become uncertain as the lead actor Kim Soo Hyun's alleged affair with a minor has surfaced.
The situation has changed drastically recently as rumors of Kim Soo Hyun and the late Kim Sae Ron's affair since she was a minor have surfaced. If the suspicions are not resolved, it will be difficult for Kim Soo Hyun to attend the production presentation, and the worst-case scenario of considering even canceling the broadcast could occur. In response, Disney Korea stated, “The release schedule has not been confirmed.”
In this situation, the damage to the companies that sponsored the production of Knock Off is expected to increase. In particular, South Korea’s original street brand Safety Zone Korea has also been directly and indirectly affected by this incident.
Park Ki Pyo, CEO of Safety Zone Korea, stated, “As a company that values youthful sensibility and innovative brand value, Safety Zone has cooperated in the production of Knock Off. However, it is regrettable that the project has been disrupted due to an unexpected scandal,” and “We will wait for Disney’s announcement to decide on our official position.”
As the broadcasting of Knock Off has become unclear, attention is also being paid to the responses of the production sponsors, including Safety Zone Korea. An industry insider said, “If this scandal is prolonged, there is a high possibility that the sponsors will also suffer damage to their brand image.” It is known that a considerable amount of production cost has been invested.
Disney+ will push ahead with the release of Knock Off or adjust the schedule.
Broadcast advertising company for product placement
Ah, gotcha. Probably changed after original consideration i suppose, with the cast they have for this drama i'd be pretty surprised if it didn't end up securing and OTT platform to stream this on as well
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An official also told OSEN, "The actors are currently filming on site as scheduled," and "(Regarding the Kim Soo Hyun issue) there have been no special changes or additions." They continued, "Nothing has been confirmed regarding the schedule for the production press conference."
https://m.entertain.naver.com/now/article/109/0005265420
https://m.entertain.naver.com/now/article/609/0000966315
https://www.youtube.com/watch?v=ikdiTgzEZ0g
https://www.youtube.com/watch?v=vI5wfZQDMr4
https://x.com/Viu_PH/status/1901921617988800875
https://x.com/Viu_PH/status/1901921617988800875
https://x.com/Viu_PH/status/1901921617988800875
https://x.com/chtvn/status/1901825998586544377
https://x.com/CJnDrama/status/1902132918300111294
With the production cost being estimated to be about 60 billion won, even for Disney that would be a ton of money to cover alone without investors to help ensure production
It was scheduled to be released in the first half of the year after a production presentation next month, but the schedule has become uncertain as the lead actor Kim Soo Hyun's alleged affair with a minor has surfaced.
The situation has changed drastically recently as rumors of Kim Soo Hyun and the late Kim Sae Ron's affair since she was a minor have surfaced. If the suspicions are not resolved, it will be difficult for Kim Soo Hyun to attend the production presentation, and the worst-case scenario of considering even canceling the broadcast could occur. In response, Disney Korea stated, “The release schedule has not been confirmed.”
In this situation, the damage to the companies that sponsored the production of Knock Off is expected to increase. In particular, South Korea’s original street brand Safety Zone Korea has also been directly and indirectly affected by this incident.
Park Ki Pyo, CEO of Safety Zone Korea, stated, “As a company that values youthful sensibility and innovative brand value, Safety Zone has cooperated in the production of Knock Off. However, it is regrettable that the project has been disrupted due to an unexpected scandal,” and “We will wait for Disney’s announcement to decide on our official position.”
As the broadcasting of Knock Off has become unclear, attention is also being paid to the responses of the production sponsors, including Safety Zone Korea. An industry insider said, “If this scandal is prolonged, there is a high possibility that the sponsors will also suffer damage to their brand image.” It is known that a considerable amount of production cost has been invested.
Disney+ will push ahead with the release of Knock Off or adjust the schedule.
https://m.entertain.naver.com/article/144/0001025790
https://x.com/KBS_drama/status/1901433901467521271
https://www.youtube.com/watch?v=nCG7ZkBfr6I
https://www.youtube.com/watch?v=Z4SebsuhFUs
https://www.youtube.com/watch?v=4cF2O3Ar054