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  • Last Online: 5 days ago
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  • Join Date: July 28, 2022
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On Love in the Clouds • Oct 10, 2025
DATAWIN's latest evaluation of LITC & Ji Bo Zai

The historical romance drama "Love In the Clouds", starring "Hou Minghao" , is currently airing on Youku. His character "Ji Bozai", with his uniquely scheming and cunning charm, has sparked widespread discussion, with an average role contribution of 44%, significantly boosting the series' popularity. His personal public opinion word cloud also heavily focuses on the series itself, demonstrating the success of his characterization.
Ji Bozai's successful portrayal stems from the harmonious resonance between the actor, the character, and his performance.
Firstly, the actor's appearance brings a highly persuasive quality to the role. Data from Datawin shows that Hou Minghao's recent trending keywords frequently mention words like "demeanor," "handsome," and "look." Hou Minghao's upright, upright figure and steady demeanor provide a solid foundation for the image of Ji Bozai, the rising star of the immortal sect, providing a reliable visual anchor for all his subsequent actions.
Secondly, Ji Bozai's characterization precisely aligns with market preferences. His ambivalent nature, shrouded in scheming and overflowing with suspense, creates a seemingly uninhibited yet deeply calculating personality. He engages in a game of "I know you're lying to me, and I'm lying to you too" with the female lead, creating a two-way, extreme tug-of-war that becomes a key highlight of the series.
The character's gradual emotional transformation from exploitation to affection preserves his dangerous allure while satisfying contemporary audiences' demand for increased character complexity and dramatic conflict, seamlessly integrating his suspenseful and suspenseful qualities.

Finally, Hou Minghao's performance hinges on the interplay of concealment and release. He avoids outwardly projecting Ji Bozai's pain and scheming, instead using layered eye contact to precisely convey emotions of calculation, probing, agitation, and forbearance. Notably, the frequent use of dialogue demonstrates the effectiveness of his voice development, from seemingly frivolous tones to the calm, composed voice at crucial moments, each becoming part of the character's disguise. This kind of control over the details in the performance makes Ji Bozai's charm not only superficial, but also stems from the inner tension of intelligence and brokenness, thus achieving an effective transformation from "good looking" to "favorable".

Source: https://weibo.com/1104220301/Q8rUlFzIB
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Replying to Xu Yi • Oct 10, 2025
Title Love in the Clouds Spoiler
Novel had only 83 book fans. Which production team would dare to follow the original book? The 2 screenwriters…
This book has only 83 fans. It is not a big IP drama. Unpopular novels are cheap in price and can be reshaped to a good drama. That's why it was adapted.

Idk where you read that this is S+ level drama, but it's not. This is a small scale production with a new female director who always filmed vertical dramas.
Although the budget is low, this production team is indeed doing a good job making everyone believing it's a S+ level project.
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Replying to FinaNa • Oct 10, 2025
Title Love in the Clouds Spoiler
They changed too much, didn't they? Their memorable initial encounter became typical of Chinese dramas, and Ji…
Novel had only 83 book fans.
Which production team would dare to follow the original book?
The 2 screenwriters are famous for writing good script.

I read the beginning of the novel and personally didn't prefer to watch the intimate scenes without real feelings. The playboy part was also not liked by common watchers. For which changing the script was necessary. They also needed to pass the censorship.

Personally I am Ioving the changes in the drama.
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Replying to AyRx • Oct 10, 2025
Person Hou Ming Hao
Can anyone tell me how Litc is doing overall? I just saw it has only 8.1 rating in MDL. That’s so low, even…
In china, it broke 9500 heat index within 3days and will break 10000 soon which shows how popular the drama is in the mainland.
Ignore the rating in MDL as haters rated it 1. They put the drama under "completed" category for which the overall rating is low now. But it will increase once the actual watchers start rating it at the end.
You can urge watcher who loves the drama to rate it high to see the increase.
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Replying to Peachey Blossom • Oct 9, 2025
若你的世界没有暖阳 (If Your World Had No Sunshine) - 侯明昊 (Neo Hou)《入青云 Love in the Clouds》Chi/Eng/Pinyin…
Thanks a lot 💚
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On Love in the Clouds • Oct 9, 2025
An interesting detail:

Ji Bozai is accused of not bowing when meeting the divine king's younger brother. He bluntly explains that he used to have to kneel whenever he met the spirit pets of nobles, so now that he's rich, he doesn't want to bow anymore. While superficially explaining his refusal to bow, he's actually explaining to the audience how his previous life of low status was difficult and without dignity—naturally foreshadowing the plot in another scenario.

Having been forced to kneel before so many powerful individuals, this servility left an indelible scar. So, when he confronts the lower-ranking servant, Buxiu, he repeatedly emphasizes, "I've told you so many times," "You don't need to bow when you meet me privately." When the other person still bows in confusion, Ji Bozai's expression shows no sign of joy, indicating that his request is more than a superficial one; he genuinely hopes that the other person will "stand up" with dignity.
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Replying to MeiLandi • Oct 9, 2025
Title Love in the Clouds Spoiler
I'm wondering why Ji Bo Zai poisoned Ming Yi when they were fighting in the competition (Ep1) because that was…
Someone else poisoned her. Not JBZ.
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Replying to Wdragon333 • Oct 9, 2025
I really like those two! I hope to see them work together again! 🧡
Me too. The filming would be a fun then.
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Replying to ShaashaS • Oct 8, 2025
Title Love in the Clouds Spoiler
Does ML have any other secret identity?
ML & FL has a connected past which is the biggest twist.
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On Love in the Clouds • Oct 8, 2025
Zouye shared Hou Minghao’s post supporting LITC


ZY: 🐒Brother's new drama is coming, come and watch "Love in the Clouds". This time it's Ji Bozai.

HMH: Are you Fake Mingxian or my Little Brother now?

ZY: However you see me, that's who I am

https://weibo.com/5725419131/Q89Zob8oE
[Those who doesn't know HMH considers ZY as his own younger brother+family. Even ZY was the host in HMH's birthday concert in Aug]
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Replying to Strawbaeri • Oct 8, 2025
Person Hou Ming Hao
His name is Hou Ming Hao. We call him Xiaohou and kitten plus many nicknamesHe doesn’t like calling him cute,…
Needed to stop the lies and misleading
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Replying to Strawbaeri • Oct 8, 2025
Person Hou Ming Hao
His name is Hou Ming Hao. We call him Xiaohou and kitten plus many nicknamesHe doesn’t like calling him cute,…
His favorite basketball player is Tracy McGrady (A Black African American). Kitten loves him so much to the point of using a profile picture on douyin wearing a jersey with McGrady's name.

https://v.douyin.com/hzz29M6jMFc/
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Replying to Xu Yi • Oct 8, 2025
Title Love in the Clouds Spoiler
Happy Ending
The drama isn't following the novel route from the beginning.
So it's better to ignore the novel plot.
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Replying to chocola • Oct 8, 2025
Title Love in the Clouds Spoiler
can someone that read the novel spoil me of it is a happy ending ? thaaanks
Happy Ending
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Replying to Mailyn • Oct 8, 2025
Where are you watching this? I have just taken out a Viki subscription but it is not on there, yet. There is a…
Youku official app / Netflix
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Replying to Xu Yi • Oct 5, 2025
"The Unclouded Soul" is another drama starring Hou Minghao where the platform is IQIYI. https://kisskh.at/761021-xiao-yaoSo…
You might have been confused as both MLs are Hou Minghao.
Although both are fantasy genre, the plots are completely different.

LITC will focus on deceptive love while TUS will focus on pure love.
LITC has a historical setting with slight touch of fantasy where the characters are human.
The world setting of TUS is based on xuanhuan/xianxia without gods. Where the male lead is a demon.
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Replying to Kasia Krakowianka • Oct 5, 2025
anybody knows why IQIYI is listing this as Unclouded Soul? Is that another translation of the title? 入青雲…
"The Unclouded Soul" is another drama starring Hou Minghao where the platform is IQIYI.

https://kisskh.at/761021-xiao-yao

So LITC & TUS are different dramas of Hou Minghao under Youku & IQIYI respectively.
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Replying to Wdragon333 • Oct 3, 2025
Person Hou Ming Hao
https://www.instagram.com/houminghao_._/reel/DPV5dT1kewT/Funny the comment on this vid because it was exactly…
Believe me I laughed 30mins straight after noticing it😆 He tried really hard to pretend but couldn't surpass his smiley face😂
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Replying to Talia Talib • Oct 3, 2025
Person Hou Ming Hao
Thanks Xuyi. Just a quick reminder, something I picked up during Milan Fashion Week: try not to overload your…
Yeah that's why I posted 3 hashtags this time.

And previously when we added keywords, fans seemed to not using it. To many instructions sometimes is discouraging to them from participating.

But I will ask the kiwis that I know personally to use the right keywords during the event time including me.

And Welcome!
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