📊 Comparative Coefficients

The Reason I Don’t Tag Yunhe Data for SLY

Yunhe’s data for SLY  is not normal compared to other dramas on the same platform. See below:

Past 🥭 Mango TV Yunhe coefficients:

Popular🥭 TV dramas (e.g., My Human Fireworks, Go to Windy Places, and others) show average coefficients in the range of 0.27–0.36.

Qiyi dramas (with financial ties to Yunhe) consistently record higher coefficients, averaging around 0.4–0.5.

Shui Long Yin anomaly:

• During its airing, Yunhe’s coefficient for SLY started at 0.2 and dropped to 0.023, the lowest number and lowest average coefficient given to any drama in Yunhe’s history. Everyone knows Yunhe coefficient is lower for 🥭 drama. But this is unprecedented. 
• While all other data metrics from 🥭 and third parties were strong, they contradicted Yunhe’s numbers. With low SLY marketing, only present in Weibo and no other platform like Douyin, XHS, BiliBili, Etc to achieve all other strong metric on many third party data mentioned above are sufficient strong proof of SLY performance during airing. 

Why I Use Maoyan Data Instead:

• Company scale & credibility
  • Maoyan (Cat’s Eye) is a publicly traded company with ~900 staff, listed on the Hong Kong Stock Exchange.
  • Yunhe, by contrast, has only 2 staffs paying social security, a debt‑to‑investment ratio of 137%, previously filed for bankruptcy  and has financial ties to Qiyi.

Conclusion: Maoyan, as a large public company, is not biased and has no hidden motives than Yunhe.

• MIGU integration failure
  • A few months before SLY’s airing, there was an attempt to integrate MIGU data (state‑owned company) with Yunhe (based on leaked bidding documents)
  • The attempt failed because Yunhe did not meet MIGU’s high standards (as a state-owned company).

• Yunhe pressured MIGU by assigning the lowest coefficient in history to SLY. 

Adjusted calculation

• If Yunhe had used the normal coefficient for 🥭 dramas (around 0.3), then SLY’s broadcast numbers will be more comparable with Maoyan data and actually higher. Reflecting all other strong metric from larger and more reputable data company, including Rating China CVB issuer SLY data. 

SLY viewing pattern consistency

• Comparing Mango front desk views daily, SLY’s chart mimicked normal human activity: a very heathy curverises a little in the morning, then higher during lunch time, drop in the afternoon, bigger rises during prime time, then declines after 10pm and continue to go down during sleeping hours.  
• This is consistent with large majority of SLY viewers is professional working age. 
• There were no sudden surges at all, means the data is dry and no water. This data trend is consistent from beginning to the end. 

Comparison with other dramas

• Another traffic drama airing at the same time (non‑Mango, non Qiyi) complained of Yunhe assigning a 0.5 coefficient, while SLY received 0 extra in between. 
•  How absurd is this Yunhe algorithm for SLY Coefficient?
  Say Yunhe average coefficient for this drama is 0.03 (in reality it is more towards 0.025), to achieve say 40M/eps based on Yunhe -SLY algorithm, Mango front desk views MUST BE 60 BILLION VIEWS, which is 7.3X WORLD POPULATION. Even if Tang Li Ci brought down Tianren realm to Shenzhou and all watch Shui Long Yin, it is not enough views….. 😂 😂 😂

CVB ratings did not recognize Yunhe data for SLY from two Weibo post releases: one special article on SLY and another 2025 drama overview. It awarded SLY the title of Mango TV 2025 Champion on total views, consistent with Maoyan data. This is no longer a debate but confirmed: SLY holds the Mango 2025 crown.
Xinhua News, in their Weibo post, also disregarded the Douban score for SLY and cited the IMDb score instead. (added Jan 2-2026)

Just adding on musings from a layman's view. China's TV drama viewership seems to be roughly through 3 broad channel categories:
1. Terrestrial/Satellite TV ~ 20% of market viewership
2. OTT (online platforms e.g. iQiyi, Mango, Migu, Tencent etc) ~ 50%
3. IPTV (set-top boxes via China Mobile, China Telecom, etc) ~ 30%

WoF was broadcast on all #1,2,3. From #2 on both MangoTV and Migu.

• CVB (official govt.) calculates metrics for #1 & #3 separately;
• Maoyan/kuyun ("3rd parties") measure #1 & #2, but only from top 4 OTTs (iqiyi, tencent, Youku, mango). Migu excluded.
• CSM (leading media research org. analogous to Nielsen's) is the only one who measures across all 3 channel categories using a methodology (?) New TAM.

Note: The partial measurement on "3rd parties" sites means that there will be many instances where a TV drama's partial performance (multi-channel broadcasts) is compared against other dramas' full performance (exclusive broadcasts on major OTT). It's like comparing the weight of 3quarters of your apple vs. the full apple from the competition to determine who did better.

Since WoF was broadcast on all #1,2,3 and most crucially it performed very well on all 3 channel categories, the holistic measure of WoF performance seems to be CSM's (TAM) report: ---> CSM (TAM) reports WoF "total viewing hours" = 384 mil vs. 225 mil for last year's top drama Joy of Life 2.
["total viewing hours" metric calculated by CSM is unfortunately not very intuitive to the layman...]

If it didn't perform well in any of the 3 categories, then it makes no difference whether that category is measured since it would have negligible contribution. But as can be seen from @kwanto's inventory above, WoF shines in all 3 channel categories!!:

1. Hunan Satellite TV
- CSM National Network Ratings - Top 1 across all Satellite TV for 19 days
- CSM 71 (the richest cities) Ratings - Top 1 for 17 days
- CVB: WoF has 3rd highest premiere views of all 2025 satellite TV dramas (160 mil)

2. OTT (Mango, Migu)
- CVB's year end report on TV dramas clearly states WoF is number 1 in viewership on MangoTV 2025
- First hand direct data from the OTT itself:
---> MangoTV : 4.91 bil views, the highest in 2025. The daily view count exceeded 100mil for 35 days, longest ever.
---> Migu Video :  Broke historical 12000 index and climbed to 15107 at peak. WoF even had an obvious lifting effect on viewership of other dramas in Migu due to WoF Viewers watching other dramas while waiting for new WoF episode updates
- Maoyan: WoF propelled MangoTV to its highest annual ranking ever (and the only Mango drama in top 10 ) in overall drama viewership reaching Top 4 with 1.83+ bil effective views

3. IPTV
- CVB index for On-Demand IPTV performance: WoF index exceeded 95 (hit drama threshold) for 3 weeks, top3 for 5wks, top10 for 9wks
- Other media research organisations index show WoF leading by a mile in November overall IPTV viewership (https://lmtw.com/mzw/content/detail/id/249663)

Rating China (CVB), the most authoritative rating body in China has issued an article praising SLY title

A Madman and a Hero: A Fated Song of Destiny, A Game of Chess in the Martial World, and a Righteousness for All Living Beings — Why "Water Dragon Chant" Becomes a New Benchmark for Hunan TV's Costume Dramas
(only capturing its performance on Hunan TV and Mango TV excluding MIGU)

Highlight:
• CSM data, SLY reached 2.838 billion views across all media platforms. TTL viewing hours is 384M hours (Note the also from Rating China report from 2024 the highest was 225M hours aired on CCTV8)

• Original fantasy world view, an ultimate expression of Eastern aesthetics and advanced IP ecosystem operation

• Achieve outstanding ratings on Hunan TV, multi-platform cross-border dissemination and in-depth cultural export, a typical example of innovative exploration of the costume drama genre.

• Leading the ratings by a wide margin, TLC fateful character setting locks in the core audience.

• Strong appeal and high viewer engagement.

• TLC is the core key to retaining the audience. Luo Yunxi accurately grasped the balance between the character's "divinity and chivalry," perfectly blending his "number one in the world" arrogance, his decisiveness in the face of enemies, and the chivalrous spirit hidden in his heart.

• The 847 sets handcrafted costumes incorporate more than 10 intangible cultural heritage techniques such as gold embroidery, velvet flowers, and cloud embroidery. The 222 intangible cultural heritage accessories are also exquisitely crafted. TLC "Unfathomable Fox Dragon" soft sword is handcrafted by an inheritor of intangible cultural heritage forging. The craftsmanship details of her kingfisher feather and beaded hair ornament will also be adjusted according to the changes in the character's mood.


• The Wandering Earth" CGI team creating an audiovisual experience that combines oriental artistic conception with cinematic quality.

• Multi-media resonance: Expanding reach across multiple platforms, high-energy data demonstrates superior communication power.

• Over 40 million people watched the campus-based creative frenzy, College Student addicted to SLY

• Big TV screen audience 104 million, and mobile/tablet audience 157 million, young users:46.08%, efficient coverage across multiple terminals and all age groups.

• SLY achieved deep cultural export. American netizens praised CGI as "comparable to Marvel," while German and Brazilian netizens were captivated by the character designs and costume aesthetics, forming a closed loop of overseas dissemination: "watching the series - researching historical facts - secondary creation."

• Age 25-44 account for more than half, other age groups is relatively balanced. Bachelor degree or above account for nearly 30%. Viewers prefer the emotional bonds and the thrill of redemption in the drama, its rigorous logic of power struggles in the martial arts world and its profound sense of destiny.

• Particularly noteworthy is that the series broke away from the industry's conventional thinking of "content first, derivatives later," establishing a full-chain operation path from the initial creation stage: "IP planning - series broadcast - simultaneous cultural tourism/derivatives."

Updated: Mango TV front desk views now 5B making it Mango TV most viewed drama in history. 

Eastmoney.com, a leading listed financial company, reported:

“Shui Long Yin/Whispers of Fate” will be a top blockbuster drama of 2025( in terms of revenue. )
It quoted:

“Shui Long Yin received 560 million RMB in advertising revenue, earning Mango 140 million based on a 1:3 ratio split (with other investors such as Migu, Otter Studio, and other production companies). The show’s popularity exceeded expectations, leading to more than 10 brands increasing their partnership with SLY. Advertising quotes for SLY rose from 1.8 million per 30 seconds to 2.6 million.”

It also mentioned Mango TV’s net profit is projected to increase by 31% in the fourth quarter, with “Mango TV advertising revenue at 1.29 billion in the fourth quarter” almost half coming from SLY 💪

This once again proves Yunhe is a BIG SCAM.

Luo Yunxi has shown his worth through financial reports from Alibaba, Huace, and now again with Mango Super Media. Whispers of Fate doesn’t need waterfall data—it only needs to prove PROVEN profitability 💪💪💪.

And this doesn’t even include revenue from the 14,000-seat concert, record merchandise sales, or MIGU or overseas SLY sales to more than 120 countries. No wonder they didn’t bother with heavy marketing—it was already profitable before airing 😂.

In Short, SHUI LONG YIN C-ENT DOMINATION!