I've been curious about this for a long time. Hollywood always pushes "stars" on us, but everyone I know always asks, "What's it about?" as the main question, instead of Hollywood's belief that they ask, "Who's in it?"
Personally, I feel that GENRE is my most deciding factor (example: I really like action and thrillers, but I hate zombies and I shy away from art-house, whereas, rom-coms are usually targeted towards women).
STORY comes second in importance, because who wants to watch something that doesn't seem very interesting?
SFX comes next for me - but only if applicable. By SFX, I mean: if a trailer looks all CGI, I'm probably not going to enjoy the film, whereas, if it has few SFX but they suck, it's going to pull me out of the story's spell.
ACTORS comes second from last - I frankly don't much care whose faces I look at, just as long as they do the job.
DIRECTOR comes in absolute last place! For me, an actor or director can 100% ruin a great story, but they can very seldom make a bad story any better. A director just feels like the dude who gets all the credit for the work of the collective.
I'm writing all of this assuming that the film meets the level of professionalism we'd expect (so I'm not mentioning budget - which would likely come under SFX - or, student /mobile phone films).
Please list yours in order and explain why; the categories are:
STORY, GENRE, SFX, ACTOR/S, DIRECTOR.
Thank you.