I got my hubby hooked on a few, but he's enjoys romantic movies (He likes a wide variety of styles of shows/movies, including the more typical guy stuff like action, war, thriller, horror, etc.) just as much as I do. I can always count on him to watch a romantic comedy with me - I picked a winner! :)
I think it depends on the guy, but I do think they are more geared toward women viewers in general.