I hope I won't get into trouble for posting this, but I know an editor and he told me that he helped put together a sizzle reel for a feature that's being shopped around for financing.

Long story short: it's a film by a Western company, set in Bangkok, and is a purposely cheesy, 1980s style film, that's surprisingly original and meant to be pretty arse-kicking!  He did say that the views would help the producers as it would show distributors that there's an audience interest, so I'm hoping it's fine to share the link I was given, when he asked my opinion of the sizzle reel (which will be used as part of the pitch deck).

Anyway, check it out and leave a comment.  I know this isn't an Asian film in the sense that it features Asian leads and is spoken entirely in Thai (parts of it are, apparently), but any film that brings audience attention to Thailand and Thai films can't be a bad thing, right?

https://streamable.com/5yl5vo

 Over 9000:
any film that brings audience attention to Thailand and Thai films can't be a bad thing, right?

A film which plays into fetishised stereotypes as much as that reel though? Sorry but it's not something I can get on board with. Even the title feels like lazy othering.

 Elisheva:
feels like lazy othering.

And the "Thai" script is just Latin letters made to look "Thai". Took me several minutes to figure out, I even started to doubt my Thai reading skills.
It doesn't feel that he's appreciating or even thinking about placing this in Thai culture, but only uses it as "exotic" backdrop. That's not "cheesy", that's colonial-era thinking.

Not to mention that in several stills, there's "Chinese" in the background (not sure if that is correct, but I doubt it). 

And are the stills "AI" generated? They look like it.

If that's the amount of care for culture and details that goes into the film later, then, no, thank you.

 Saeng:

And the "Thai" script is just Latin letters made to look "Thai". Took me several minutes to figure out, I even started to doubt my Thai reading skills.
It doesn't feel that he's appreciating or even thinking about placing this in Thai culture, but only uses it as "exotic" backdrop. That's not "cheesy", that's colonial-era thinking.

Not to mention that in several stills, there's "Chinese" in the background (not sure if that is correct, but I doubt it). 

And are the stills "AI" generated? They look like it.

If that's the amount of care for culture and details that goes into the film later, then, no, thank you.

Yes, it was all AI generated aside from the royalty-free pictures.  It's not my project, so I'm not too sure of what it's meant to be like, but he told me it was an action-comedy.

I, personally, liked the Thai-looking Latin font - I felt it added more flavour to the Bangkok vibe, but that's just me.

As I wrote above: the project is by a Western company, so expect white (black?) stars in... an exotic location.  You were spot on in that aspect.

I didn't notice the Chinese language, but AI does silly things.

Not your point, but the dude above...
Yes, the project apparently laughs at hookers and lady-boys (or, at least, heavily features them) as being a part of the culture tourists are exposed to.

Finally: I've not heard anything from him since I posted this, so it could even be that this was a non-starter?
Film projects are like that: producers throw ideas out there, see if distributors and/or investors bite and go from there.  Projects that don't pick up interest or get a star attached quickly (a lot of distributors only want films with a so-called, "bankable name") are usually dropped, as to save resources.  This is why writers get shit deals on their "options" (a topic for another time).

 Over 9000:
Not your point, but the dude above...
Yes, the project apparently laughs at hookers and lady-boys (or, at least, heavily features them) as being a part of the culture tourists are exposed to.

And you don't see that as a "bad thing" and lazy othering then?

 Elisheva:
any film that brings audience attention to Thailand and Thai films can't be a bad thing, right?

A film which plays into fetishised stereotypes as much as that reel though? Sorry but it's not something I can get on board with. Even the title feels like lazy othering.

I'm not sure what you mean by, "lazy othering", but tourists who go to Thailand all come back with tales of hookers and lady-boys.
If it's a project by a Western film company and is an action-comedy, then I think they're catering to their main market audience by utilising stereotypes people have of the country.  That's not really a bad thing - it's like shooting in Norway and saying, "We need snow."

Lazy othering - things like the fake font to make a lazy title look exotic. "Catering to", promoting and exploiting narrow stereotypes. The lack of Thai characters who don't fit the stereotypes.

And yes, that's a bad thing. It's not a benign neutral like snow in Norway. You want that for Thailand, it's heat and humidity.

 Elisheva:
the fake font to make a lazy title look exotic

Sorry to interfere in the discussion but FYI it's just an imitation font. There are many other imitation of foreign text such as Chinese, Japanese, Arabic, Indian (remember the font team India use on their sport's uniform?). 


In the case of the clip posted by OP, the font was only used for the character names. I did not see it as wanting to look exotic. It's not like they used the font for billboard or building or the surrounding.

However, the clip itself indeed looked unprofessional. It felt like it's been done by students but not by film students. ...lol Imagine Engineering students made it.


 Over 9000:
Long story short: it's a film by a Western company, set in Bangkok, and is a purposely cheesy, 1980s style film, that's surprisingly original and meant to be pretty arse-kicking!

1980's means B-grade movie shot for VHS, considering the cheesy-ness of the plot. Usually this kind of movie needs some big names, hot actresses that can do fanservice. 

Otherwise it will need to be heavily action-packed like Fast & Furious for example. A lot of stunts, explosion, car chases, etc.

BTW, that is just my opinion.


 Over 9000:
tourists who go to Thailand all come back with tales of hookers and lady-boys.

Yup, unfortunately I have to agree with this statement and I am not living in the west. It's undeniably one of the thing (most but not all) people want to "experience" if they ever go to Thailand. Of course there are many other tourist attractions as well. 

Dude, please don't apologise for joining in a public discussion - especially when you voice such valid opinions!

Thai content does all seem to be, ghost, BL and muay Thai, so tossing in the said action with hookers and lady-boys, to me, at least, felt like the people behind this were on the right track if their main audience was Western men.

Another thing is that I don't think a lot of people who'll see this post understand what a concept reel is!
It's essentially just a quick clip to give potential partners (investors, co-producers, etc.) an idea of the concept.  In this case, it's supposed to be an action-comedy and I think that the reel did a good job of showing what the producers were going to end up creating... if it ever goes ahead.

Here's a link to one of the best concept (AKA, "sizzle") reels I've ever seen: https://www.youtube.com/watch?v=92cVd9HalHs
You'll notice that this pinches clips from several different actual films (nope, concept reels don't pay the rights for these!!!), and this method - along with/or storyboards, were the best way of showing a concept... before A.I. came along and now everyone seems to be knocking out clips like the one I linked above (only, some are motion videos).

For an example of what A.I. is capable of nowadays, here's literally the first clip that came up in a YouTube search: https://www.youtube.com/watch?v=UtOQgw7WEBU

Thanks for the information. I think it depends on the people who want to fund the project. It's all good as long as both parties are happy. If I were rich I definitely won't be interested in the above "Barbara Streisand" reel (but that is just me) unless the people behind the project have some kind of convincing portfolios or maybe the story is unique or adaptation of something that already has strong fan base.

Yes AI capability isn't new and we all know it keep advancing day by day. That makes simple still image AI generation like in the reel above feels like slideshows made for school presentation. I say this from the eyes of person who's never involved in film making process so please don't take it too deeply.