She was billed as top when the drama was announced then later on, it allegedly became "ambiguous." Considering she is the bigger star and A-list, there would be no reason for her to second billing especially if she's being equally billed with YY who is a bigger star than Johnny. But the billing issue became an unknown issue as no official statement was made. I might be wrong with the announcement part but that's what I remember.
I'm currently reading the novel for this and it's quite good. The author has improved and not a bad effort for her first xianxia novel. I hope they bring it justice.
I really wish they’d team up for a drama, but after seeing the comments on the post, I got really frustrated.…
Fan feuds is very much a Western thing, particularly in pop culture, sports, and entertainment. However, what sets them apart is that celebrities actively participate in fueling and orchestrating these feuds, often with the strategic backing of their management teams. Western celebrities often have more autonomy in crafting their public personas, and feuds can become an intentional part of this image-making process.
The idea of "beef" or public rivalry is often used as a tool for maintaining visibility, generating media buzz, and keeping fans engaged. Celebrities, particularly in the music and film industries, understand the power of controversy and leverage it to amplify their personal brands. Their management teams help cultivate these feuds to ensure they remain newsworthy, fueling the cycle of media coverage. This not only boosts their relevance in the media but can also enhance album sales, concert attendance, or film sales.
West, East - Fan feuds is not a new thing, it's just in the Western, the way they've toyed with the concept is fairly new.
Jaywalk will be cursed forever for all I care. I wish nothing good on them.
I really wish they’d team up for a drama, but after seeing the comments on the post, I got really frustrated.…
Agencies and PR specialists often boost their talent by creating fan rivalries or the illusion of competition. Baba is arguably the biggest and most popular star in China right now, so when you're aiming for the top, it's common to fabricate the perception that your talent is on the same level, positioning them as "competition" to Baba's popularity in the industry. This strategy is often referred to as black marketing or what we sometimes call "astroturfing" which is false impression of grassroots support or fan rivalry, making it appear as though the public or fans are driving the conversation when, in fact, it's being orchestrated behind the scenes.
For instance, after YAMG, Yang Yang starred in Fireworks in My Heart alongside Wang Churan, a rising actress. Her "fans" ( water armies, PR specialists) quickly began comparing her to Baba, debating who made the better pairing with Yang Yang or who was more beautiful. But he did Love Like the Galaxy just before that so why is the comparison not with Zhao Lusi instead? Because Baba is the bigger star, if not the biggest star. These fan feuds generated headlines and kept her name in the spotlight, helping to build her visibility through strategic media play. In reality, WC did not organically have the industry standing nor credentials to be heavily compared to Baba unless it was manufactured and done to create buzz for the drama and WC.
You might have seen something similar during the TLB run, often its rarely the artists themselves who do this but rather their agencies and managers. When you're a new artist, you don't really get a say against management who are after a quick buck.
I work in Communications/PR/Marketing so I see this a lot in different industries.
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The idea of "beef" or public rivalry is often used as a tool for maintaining visibility, generating media buzz, and keeping fans engaged. Celebrities, particularly in the music and film industries, understand the power of controversy and leverage it to amplify their personal brands. Their management teams help cultivate these feuds to ensure they remain newsworthy, fueling the cycle of media coverage. This not only boosts their relevance in the media but can also enhance album sales, concert attendance, or film sales.
West, East - Fan feuds is not a new thing, it's just in the Western, the way they've toyed with the concept is fairly new.
Jaywalk will be cursed forever for all I care. I wish nothing good on them.
For instance, after YAMG, Yang Yang starred in Fireworks in My Heart alongside Wang Churan, a rising actress. Her "fans" ( water armies, PR specialists) quickly began comparing her to Baba, debating who made the better pairing with Yang Yang or who was more beautiful. But he did Love Like the Galaxy just before that so why is the comparison not with Zhao Lusi instead? Because Baba is the bigger star, if not the biggest star. These fan feuds generated headlines and kept her name in the spotlight, helping to build her visibility through strategic media play. In reality, WC did not organically have the industry standing nor credentials to be heavily compared to Baba unless it was manufactured and done to create buzz for the drama and WC.
You might have seen something similar during the TLB run, often its rarely the artists themselves who do this but rather their agencies and managers. When you're a new artist, you don't really get a say against management who are after a quick buck.
I work in Communications/PR/Marketing so I see this a lot in different industries.