Skibbies

Oh oh Qin Lan also have We Are All Alone on iqiyi if you haven't seen that. *piles onto your to watch* hahaha. but yeah Rational Life is jiejie romance!

I literally sat on it till it was half way through before starting, then caught up too fast and sat on it again, will start now before all the spoilers bombards me. You can just leave it till later lol, I don't think it's must watch NOW drama.

It's been interesting watching crime crackdown blow up though, especially compared to you are my glory that tencent really really want to do well (and used all kinds of tactics to get people to watch), since it'd plays into their ip development plan. YAMG is doing pretty great, but it had fair amount of help.

Yeah last year they made jiejie (sister who makes waves, a variety show) and it was I think THE hit of the year? It was more popular than any of the dramas on any platform honestly. Oh they do heavy promos for their variety shows lol, I guess cos their dramas are usually low budget, the bigger budget ones air on tv and that sort of counts as promo.

ahhh for mango's dramas this year, I rec Rational Life (netflix? not sure if it is for your region though) and Remembrance of Things Past (12 ep x70mins, so it's like 20 ep?). Both slice of life-ish dramas about women, both pretty well done and down to earth, definitely would make it to my fav of the year list. The latter starts off bit depressing, but I swear it's pretty uplifting and heartwarming in tone in general.

they are doing really well with crime crackdown at least! the last 7 ep was leaked online but it just prompt more people to buy vip/fast track cos the episodes were incomplete LMAO.

when i was watching the day of becoming you, they had a share the link and watch the episodes for free for the fast track ep, I'm not sure if they were subbed though, and idk if they'd do it for this drama either, since i haven't followed iqiyi dramas since.

I think it's harder to get solid evidence (non-testimonials) to charge people that helped him =/ I do hope this whole thing means people that might do similar things would stop doing it, and other people become more aware of sexual assault.

I'd lower hopes for bl dramas in general, they slammed bl dramas yesterday in states media again. I hope they quietly airs, but promo would probably be rough.

I care about the drugs largely cos it means heavier sentence for him, and bigger trouble for everyone involved. Sexual assault charge unfortunately have way too low of a sentence usually.

I'm looking at the viewcounts, I think they underperformed, that doesn't mean they lost money though, fair amount did really well in sponsorship, and the views are still decent. I just think tencent expected more from most of these dramas.

iQiyi also underperformed by the way, this year's drama market have been abysmal if you are looking at tv ratings and viewcounts.

Yeah, I was really surprised when I found out 2 or 3 years ago!

Mango actually profits because it relies heavily on Hunan TV, which is a states-owned company. Hunan TV literally gave couple of its good variety shows to it, Hunan was the most popular station and tend to be forerunners in trend setting when it comes to young viewers. Mango is also interesting in that it doesn't buy massive amount of dramas, they only have in-house productions I think, so that saves huge amount of money. Its drama promotion is also rather minimal.

Bilibili actually surpassed Mango and Youku recently in daily visitor and became third most visited longform video platform. Bilibili users and content are little different, there's limited amount of dramas, limited culture for dramas on the platform and low hit for dramas for it to be really included when talking about platforms though.

oh boy, they confirmed the drugs thing? it's been in rumour mills for ages, this year is serious earthquake for c-ent.

she's not really the reason, it's Sun Honglei lol, he has several wildly popular hit dramas

they aren't really rushing it so much as all the platforms fast track their dramas these days, because they are all desperate to stop losing money (the big three have been in the reds every year since the start, mango is the only one that makes money). vip is still going to end right before the modern version airs. Plus, ending this week means it ends before school starts.

Iqiyi is actually the most friendly to drama viewers for fast track, if you want to watch the ending, you can get it in one go. (tencent would make you wait a week more, youku starts fast track too early, and mango is utterly crazy and can start fast track on second day of a drama airing :P)

as far as promotion goes, it's actually alright for iqiyi dramas, they simply don't spend much on promotions. sometimes production companies are responsible for them, also they might be spending it on places you don't see (not really the case for this drama but generally speaking)

i recommend watching the last 8 episodes after 30th (when ep 28 gets fasttracked), because the version you watched is probably the one they sent to NRTA (27 ep), apparently there are fair amount missing scenes? (they did reshoots i think)

it has the highest tv rating this year so far (excluding cctv, because that's a different playfield) despite airing at 9:30pm and only 1 ep at a time. (primetime is from 7:30 till 10pm, 9:30pm is on the late side for older audience who are main contributors to tv ratings)

viewcount per ep looks like it's going to be no.1 for tencent soon, (it's not there yet, it's about no.4 even if you count all the fast track episodes, 2 if you count vip, 1 if you count only non-vip) no.1 overall might be bit tough since my heroic husband was pretty strong, different platform and different way of counting viewcounts though.

lay isn't really the reason for the views lol, if anything, he's deterrent for some (he's fine in the drama though). Sun Honglei is very very popular, the cast have number of veteran actors and the plot is what the chinese audience likes.

Maggie Jiang have several dramas with high tv ratings + nothing but thirty (most profitable dramas for tencent last year) so yeah. Xing Fei and Shen Yue do romcoms, they are popular with their audience, which is young and female, but your average 40 year old men or 60 year old grandma wouldn't know them, but might know Maggie Jiang.

One and only is actually doing better than you'd expect for a lot of iqiyi dramas, there are weibo trending, app banner, douyin have some promo too. Weibo ones actually aren't that effective, neither are livestream interviews by the way lol, but I know drama fans like them. Douyin promos are very effective, but this drama isn't super suited to douyin. Not to mention, platfroms like iqiyi have been at war with douyin, accusing them for infringing copyright and such, iqiyi in particular are also awfully strict on bilibili fan video edits, ugh.

Anyways, iqiyi doesn't spend much money on promos, previous iqiyi dramas that did were usually reliant on production companies or actors' companies. While tencent do lot better at promoting, most of their S+ dramas underperformed this year I think.

they should have both passed 3B mark 14 days after non-vip ends, which is when people consider "airing" time. YAMG should have no issues having more viewcounts than Rattan even at viewcount/ep, considering the amount of effort tencent put in promoting the drama.

multiplatforms dramas get less promotions, and YAMG were consider to a contender for hit drama before it started airing so they put in lot of effort promoting it.

Rattan and My Dear Guardian (? I think, this has more episodes though), neither of them are tencent only though.